Danielle Gross
Mobile,AL
Summary
Accomplished Graphic Designer with a proven track record at Infirmary Health, adept in Adobe Creative Suite and branding strategies. Spearheaded the refresh of Women's Health service line designs, enhancing visual communication through expert layout and typography skills. Demonstrates exceptional project management abilities, ensuring quality and consistency across digital and print platforms.
Overview
11
11
years of professional experience
Work History
Graphic Designer
Infirmary Health
Mobile, AL
03.2021 - Current
- Branded and designed print and digital campaigns for hospital service lines, including flyers, brochures, digital billboards, digital graphics, and social media.
- Refreshed social media design guides and templates to meet current brand standards
- Implemented new design standards for Women's Health service line across all print and digital platforms
- Cooperatively marketed UAB partnership with Infirmary Cancer Care service line
- Updated print and digital materials to meet current brand standards
- Photographed medical centers, service line events, and creative content
- Oversaw product design, print design, and marketing collateral from concept to completion
- Utilized typography, color, and layout to enhance visual communication and message clarity
- Coordinated with external vendors to ensure quality production of design materials
Graphic Designer & Marketing
Freelance Designer
Mobile, AL
01.2014 - 03.2021
- Logo design and updates for various clients both locally and out of state
- Photographed wedding engagements, family events, and corporate events
- Designed wedding invitations and Save the Dates, working with vendors to ensure quality products
- Implemented and managed marketing campaigns for clients across print and digital platforms
- Branding, design, and social media management for The Kiln Studio & Gallery
- Content creation for social media management
- Organized client meetings to provide project updates and insights
- Provided quality products and services for all clientele
Graphic Designer
Optera Creative
Loxley, AL
03.2014 - 03.2020
- Design of impactful messaging and powerful visuals (web and print) for local and national clients, such as Flowerwood Nursery, Inc., Southern Living Plant Collection
- Managed, photographed, and designed social media accounts for national client base
- Coordinated and promoted monthly ArtWalk shows, working alongside local artists
- Designed specialized signage for various local clients, including routed signs, max-metal, vehicle and window graphics, storefront signage
- Reviewed final layouts, making improvements and suggestions as needed
- Developed graphics, logos and layouts for product illustrations, company logos, and websites
- Executed photo editing and manipulation tasks to enhance visual content
Education
Bachelor of Fine Arts - Graphic Design
The University of Southern Mississippi
Hattiesburg, MS12-2013
High School -
McGill-Toolen Catholic High School
Mobile, AL05-2009
Skills
- Adobe inDesign
- Adobe Illustrator
- Adobe Photoshop
- Branding Strategies
- Digital Design
- Project Management Abilities
- Ceramics & Sculpture
Affiliations
Member of The Kiln Studio & Gallery
Timeline
Graphic Designer
Infirmary Health
03.2021 - Current
Graphic Designer
Optera Creative
03.2014 - 03.2020
Graphic Designer & Marketing
Freelance Designer
01.2014 - 03.2021
Bachelor of Fine Arts - Graphic Design
The University of Southern Mississippi
High School -
McGill-Toolen Catholic High School