Summary
Overview
Work History
Education
Skills
Certification
Generic

Danielle Harris

Cape Coral,United States

Summary

Motivated Social Media Manager brings expertise in traditional and innovative online platforms, content creation and audience engagement techniques. Performance-driven with meticulous analytical and technical skills. Confident in planning and executing multi-platform campaigns to drive brand success.

Overview

6
6
years of professional experience
16
16

Certificates

Work History

Owner/Social Media Manager

The Resonant Witch
Cape Coral, FL
04.2016 - Current
  • Increased customer engagement through social media.
  • Developed marketing content such as live videos, promotional materials and advertisements for social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Analyzed and reported social media and online marketing campaign results.
  • Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
  • Curated and segmented editorial content to increase engagement and channel growth.
  • Created videos and managed YouTube, Patreon, and Instagram channels to strengthen company reputation.
  • Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Used SEMRush, Google Analytics, and social media channel analytics to track consumer engagement and draw conclusions about user data.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Maintained knowledge of current market trends and algorithm updates of top search engines and social media apps.
  • Grew Instagram to over 34k by continually updating methodology to keep up with algorithm changes, no paid followers.

Owner/Social Media Manager/SEO Manager

The Cosmic Cauldron
Butler, PA
06.2019 - 01.2021
  • Consulted with customers to assess needs and propose optimal solutions.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Enhanced functionality and appearance of website and repaired functionality issues.
  • Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
  • Performed usability reviews of existing sites and proposed designs.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Created and maintained Admin position of a high volume Facebook page.
  • Tracked, reported and analyzed website and social media analytics to drive strategy and improve user experience.
  • Created content strategies for digital media.
  • Built, implemented and updated effective SEO strategies.
  • Collected and analyzed social media metrics such as follows, shares, and traffic.
  • Increased customer engagement through social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.

Education

Psychology

University of Central Florida
Orlando, FL

Skills

  • Social Media Management Experience
  • Content Creation
  • SEO Optimization
  • Audience Engagement
  • Social Media Monitoring
  • Brand Promotion
  • Analytics and Reporting
  • Audience Analysis
  • Photo and Video Editing
  • Facebook, Instagram, Twitter
  • Excellent Multitasking
  • Increasing Engagement
  • Fan Interactions
  • Influencer Collaboration
  • Effective Organization

Certification

  • Webflow CMS, Webflow
  • SEO, Hubspot
  • Google Analytics, Google Academy
  • Excell in an Hour, GoSkills
  • Excell for Marketers, GoSkills
  • Scrum for Managers, GoSkills
  • Project Management Basics, GoSkills
  • Finance for Non-Financial Professionals, GoSkills
  • SEO Toolkit, SEMRush
  • SEO Audit Course, SEMRush
  • Rank Tracking Course, SEMRush
  • PPC Automation Course, SEMRush
  • On-Page and Technical SEO, SEMRush
  • Link Building Course, SEMRush
  • Competitor Analysis Couse, SEMRush
  • Competitive Analysis and Keyword Research, SEMRush

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Danielle Harris