Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Danielle Haxton

Danielle Haxton

Sales Strategy And Team Management Expert
Fort Collins,CO

Summary

Experienced sales operations manager and leader with over 8 years of success across food and beverage, software sales, live events, and healthcare sectors. Skilled in fostering cross-functional collaboration and driving process innovation, consistently delivering projects on time and within budget. Specializes in Sales Operations and Enablement Management, optimizing processes to boost team performance and achieve organizational objectives. Exceptional interpersonal and communication abilities, adept at conflict resolution and ensuring project alignment and success.

Overview

9
9
years of professional experience
2
2
Certificates

Work History

General Manager - Back Door Grill Fort Collins

Eliason Group
12.2023 - Current

Responsibilities:

  • Cost-Saving Measures: Implemented strategies to reduce overhead expenses while maintaining quality and service standards.
  • Team Management: Led a diverse team, cultivating a positive work environment and enhancing employee satisfaction.
  • Sales Leadership: Directed sales efforts to consistently surpass revenue targets and maintain high customer satisfaction.
  • Operational Efficiency: Enhanced company-wide efficiency through streamlined operations and innovative managerial strategies.
  • Managed day-to-day restaurant operations and vendor relationships.
    Hired, trained, and supervised staff to foster a team-oriented culture and high performance.
  • Collaborated with Eliason Group's accounting team on budgeting, cost control, and financial reporting for profitability.
  • Ensured exceptional customer service and promptly addressed customer and staff issues or complaints.
  • Controlled inventory by monitoring levels, conducting stock checks, and ensuring high-quality supplies for both BOH and FOH.

Key Contributions:

  • Cultural Revitalization: Fostered a positive and cohesive environment for staff and patrons, enhancing overall satisfaction and morale with a culture that focuses on teamwork, understanding and empathy.
  • Reputation Improvement: Spearheaded initiatives to elevate customer experience and food quality, significantly enhancing restaurant's public image from it's downtrend that began in 2022.
  • Marketing Collaboration: Partnered with marketing team to boost social media presence, resulting in a 70% increase in interactions on social media and Google Business profiles. Expanded private event and catering programs and targeted a broader demographic using data-driven insights.
  • Revenue Growth: Achieved an average year-over-year revenue increase of 15% from 2022 to 2023 within six-month tenure.
  • Operational Excellence: Implemented new structures, policies, and procedures to ensure consistent quality control and organizational efficiency. Assisted owner in hiring and training a successor to ensure long-term success.

By driving strategic improvements and fostering a high-performance culture, I successfully turned around the restaurant’s operations, setting a foundation for sustained growth and success.

Partnerships Manager

Tixr
04.2023 - 11.2023

Responsibilities:

  • CRM Administration: Managed CRM tasks, ensuring data accuracy, hygiene, and analytics. Facilitated new sales hire onboarding.
  • Reporting: Prepared weekly and quarterly revenue reports, providing key insights to senior leadership.
  • Cross-Department Coordination: Streamlined processes, optimized policies, and facilitated collaboration between departments.
  • Executive Support: Assisted Chief Revenue Officer with client communications, sales pitch updates, service agreements, and internal communications.
  • Event and Project Management: Organized client events, managed calendar events, conducted project reviews, and compiled Sales Round-Up Newsletter.
  • Training and Sales Material Management: Updated sales materials, facilitated internal training, and participated in sales recruiting efforts.

Achievements:

  • Sales Reporting: Developed comprehensive sales reports and performance cards for inaugural quarterly reviews.
  • Team Restructuring: Contributed to restructuring sales team into "pods" to enhance leadership and autonomy.
  • CRM Migration: Assisted in migration to HubSpot CRM, creating performance dashboards and reports for senior leadership.
  • Implemented enhanced sales pipeline process resulting in 25% acceleration in new account closures.
  • Streamlined and improved sales onboarding and training process, reducing training duration by 3 weeks. This accelerated new sales employees' ability to build their sales pipelines and focus on revenue growth.

By enhancing CRM systems, streamlining operations, and supporting executive functions, I significantly improved efficiency and contributed to the company's growth.

Consulting Team Specialist/Project Manager

MGMA
02.2021 - 04.2023

Responsibilities:

  • Organizational and Administrative Support: Provided comprehensive support for the Association Content & Consulting Departments, coordinating proposals, reports, accounting, marketing, and consulting engagements.
  • Consultant Management: Managed over 15 independent consultants across the U.S., acting as the primary liaison for accounting duties, client portfolio management, and reviewing legal documents, including agreements, RFPs/SOWs, formal proposals, and Business Associate Agreements.
  • Client Engagement: Directed major client engagements, monitored asset management, and ensured quality and conformance of deliverables.
  • Meeting Facilitation: Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules, and resolve conflicts.
  • Performance Tracking: Closely tracked project and team member performance to quickly address mistakes or delays.
  • Budget Adherence: Maintained budget requirements through excellent planning and consistent expense monitoring.

Achievements:

  • Revenue Growth: Contributed to the Consulting Department achieving its largest net revenue in over 30 years, surpassing $750,000 in FY 2022, with a projected 30% increase for FY 2023.
  • Proposal Conversion Rate: Aided in increasing the proposal conversion rate from 37% to 42% starting FY21.
  • Process Improvement: Introduced new organizational systems to streamline service lines and day-to-day communication.

By providing robust support, managing consultants effectively, and driving process improvements, I played a key role in enhancing MGMA's client and member engagement, contributing to significant revenue growth and operational efficiency.

Service Center Representative

MGMA
11.2019 - 01.2021

Responsibilities:

  • Customer Support: Provided primary customer service assistance to healthcare professionals, members, and one-time customers, addressing general inquiries about the organization, sales, product information, website navigation, payment processing, and phone triage for other departments.
  • Cross-Departmental Liaison: Acted as the liaison for the Service Center in communication with the Organizational Membership Team.
  • Process and Training Development: Assisted the Head of Department and Service Center Manager in creating process and procedure documents, training modules, and training videos using Camtasia and JING.
  • Training Implementation: Introduced a 3-Step Process documentation training that was adopted by the department manager and is still in use.
  • Accountability Implementation: Assisted in the implementation of the EOS accountability chart for the department.

Achievements:

  • Training Innovations: Developed and implemented a 3-Step Process documentation training, enhancing departmental efficiency.
  • Process Improvement: Contributed to the creation of comprehensive process and procedure documents, training modules, and videos, streamlining the training process.
  • Organizational Impact: Played a key role in implementing the EOS accountability chart, improving departmental accountability and performance.

By providing exceptional customer service, developing effective training materials, and enhancing cross-departmental communication, I significantly contributed to the efficiency and effectiveness of the Service Center.

Server

The Funky Door
04.2018 - 12.2018

Team Lead - Server

First Watch Daytime Cafe
04.2017 - 03.2018

Sales Associate

Colorado Animal Health
05.2015 - 03.2017

Education

High School Diploma -

Steamboat Springs High School, Steamboat Springs, CO
08.2010 - 2014.06

Skills

Process and Procedure development

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Software

Microsoft Office

Dynamics365 CRM

Microsoft Teams

Hubspot CRM

G-Suite

Slack

Certification

Operations Management Certification (OMC)

Timeline

General Manager - Back Door Grill Fort Collins - Eliason Group
12.2023 - Current
Partnerships Manager - Tixr
04.2023 - 11.2023
Consulting Team Specialist/Project Manager - MGMA
02.2021 - 04.2023
Service Center Representative - MGMA
11.2019 - 01.2021
Server - The Funky Door
04.2018 - 12.2018
Team Lead - Server - First Watch Daytime Cafe
04.2017 - 03.2018
Sales Associate - Colorado Animal Health
05.2015 - 03.2017
Steamboat Springs High School - High School Diploma,
08.2010 - 2014.06
Danielle HaxtonSales Strategy And Team Management Expert