Danielle Hernandez

• Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.
• Remedied issues and conflicts among workers using negotiation and active listening.
• Successfully managed multiple high-priority tasks simultaneously while maintaining strict deadlines ensuring optimal resource allocation.
• Established strong relationships with key stakeholders, fostering collaboration and mutual support.
• Delivered comprehensive reports on key performance indicators, driving data-driven decision-making among leadership teams.
• Managed cross-functional projects, ensuring timely completion and alignment with company objectives.
• Boosted affiliate revenue by implementing strategic marketing campaigns and optimizing performance metrics.
• Maintained strong relationships with affiliates through ongoing communication and support, fostering loyalty and long-term partnerships.
• Managed affiliate program budgets effectively, ensuring positive return on investment for the company.
• Improved overall campaign effectiveness by continuously monitoring KPIs and adjusting strategies accordingly.
• Streamlined reporting processes to provide accurate data and insights for decision-making purposes.
• Negotiated competitive commission structures with affiliates, maintaining profitability while incentivizing top performers.
• Conducted comprehensive market research to identify potential new affiliate partners in target industries.
• Established clear lines of communication between the internal team members working on various aspects of the affiliate program.
• Conducted regular audits of affiliate accounts to ensure accuracy in tracking, reporting, and payments.

• Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
• Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.
• Managed the marketing projects of myWorld Americas to ensure business goals are met.
• Support online merchants and campaigns related to corporate initiatives and global initiatives in order to promote brand awareness, expand the reach of marketing campaigns and expand the business.

Oversee planning, development, and implementation of marketing strategies, communications and PR activities for myWorld and Lyconet across North America, Colombia, and Brazil. Support marketing-related global initiatives to drive brand awareness and facilitate business growth. Evaluate performance of comprehensive marketing, communications, and PR plan; report to CEO. Serve as main point of contact and liaison between Global HQ Marketing and the Americas Marketing Teams.

• Develop short-and long-term plans for marketing, communications and PR activities that align with business goals.
• Tasked with editorial direction, design, production and distribution of all organization publications for the Americas.
• Direct all stages of online marketing projects and analyze data to improve online reputation.
• Forge strong relationships with target media and internal / external stakeholders.
• Developed comprehensive content calendars, streamlining workflow processes across multiple platforms.
• Increased brand awareness by developing and executing strategic marketing campaigns.

Managed loyalty shopping program accounts for online merchant partners at international scale; ensured partners’ satisfaction of commission rates and customization of exclusive placements such as on coverage on multiple websites, targeted newsletters based on consumer demographics, Facebook campaigns, and descriptive homepage. Continuously planned and executed various projects of advertising campaigns, web promotions, email marketing, and social media activities to maximize audience reach and brand awareness.

• Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
• Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
• Acquired 4k+ retail brands (3k in United States, 1k in Canada, 100 in Mexico and Columbia) as merchant partners of company’s online shopping site that offered benefits of loyalty points and cashback rewards for consumers; liaised with regional team members to ensure brand quality.
• Built business relationships with personal approach to generate sales from major retailers (Sears, Lowe’s, Costco, Kroger, Nike, Disney Store, zChocolat, Botanic Choice) and brands in travel & leisure (Trip Advisor, Priceline, Hotels.com, Restaurant.com) to expand merchandising selections for online shopping community.
• Negotiated program terms, placements, and commission rates when onboarding new merchant partners; ensured minimum criteria was met and adjusted program conditions to close sales.
• Fulfilled role of Email Marketing Manager for over a year to manage weekly and seasonal newsletters for audience of different regions, developed newsletter-related homepage banner, blog entries, and Facebook posts.
• Created presentation materials and coordinated with logistics team to set up trade show booth at annual affiliate conferences including CJU and Affiliate Summit; executed one-to-one client meetings with conference attendees to promote business and establish new connections.
• Organized on-location set-up of sponsored three-day event MotoGP World Championship for two consecutive years and directed on-site promoters and models to engage audience in signing up for an event-exclusive personalized cashback program; registered an average of 40 participants each year and managed social media activities and promotional website updates with timely postings of event news and photographs.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Planned, designed, and scheduled phases for large projects.
• Met project deadlines without sacrificing build quality or workplace safety.
• Established effective communication among team members for enhanced collaboration and successful project completion.

Planned and implemented web-based marketing campaigns and associated initiatives for the Americas region spanning online promotions, affiliate marketing, email marketing, social media activities, and web analytics.

• Persuaded Priceline to join as strong partner in support of company’s initial launch of flight program by adjusting Priceline’s commission rates to fit budget criteria.
• Launched e-commerce website for Mexico region with Spanish translation of merchandising content by collaborating with affiliate partners; brought in up to 100 suitable merchant partners for a successful start.
• Analyzed annual and monthly data on sales, revenue, commission rates, demographics of geographic regions, and shopping habits of members to forecast emerging trends and develop applicable marketing approach.
• Maintained website content with timely publishing of merchant and sales updates; responded to customer inquiries and resolved user issues in utilizing online shopping platform.
• Coordinated with cross-functional teams to ensure seamless integration of new applications into the existing network infrastructure.
• Troubleshot and maintained networking devices and infrastructure across enterprise.
• Implemented regular backups and disaster recovery plans, safeguarding against data loss from unforeseen events.
• Streamlined troubleshooting processes, leading to faster resolution of connectivity issues.

• Served as a primary point of contact for clients, addressing inquiries, providing updates, and ensuring overall satisfaction with services rendered.
• Managed a high volume of client requests, ensuring timely and effective service delivery.
• Maintained accurate records of all service activities, facilitating smooth communication between clients and technicians.
• Resolved customer complaints and issues to drive satisfaction and loyalty.
• Assessed customer needs and developed solutions to meet needs.
• Maintained accurate records and full compliance with government regulations and agency guidelines.
• Responded to customer needs through competent customer service and prompt problem-solving.
• Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
• Handled escalated customer issues with empathy and patience, working closely with management to reach satisfactory resolutions.
• Responded to customer calls and emails to answer questions about products and services.
• Leveraged strong product knowledge to educate customers about available options and assist them in making informed purchasing decisions.

Publicized company’s brand through a series of marketing campaigns and email communications with the use of third party tools such as GetResponse, Dreamweaver, and Adobe Photoshop.

• Engaged existing online partners and prospected potential new business through various affiliate platforms including Commission Junction (CJ Affiliate), Pepperjam, FlexOffers.com, LinkShare/Rakuten, zanox/Awin, ShareASale, and Affiliate Window.
• Entered data, generated reports, and produced tracking documents.
• Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
• Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
• Gathered and organized materials to support operations.
• Developed ongoing strategies to optimize for email performance and conversions.
• Managed multiple simultaneous email campaigns from start to finish.
• Strategized and implemented email personalization and dynamic content.