Danielle Hollister-Pascoe

Summa Cum Laude

• 3.92 GPA
• Ranked in Top 10% of class

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution. Managed multiple teams.
• Executed search engine marketing and advertising campaigns to generate demand and sales leads.
• Search engine optimization
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Website optimization
• Cultivated trusted relationships with clients. Lead client meetings and dashboard reviews.
• Mentored clients on how to market themselves more effectively.

• Assessed account-based marketing strategy for new demand generation and customer expansion. Strategize, timeline, manage, and execute marketing campaigns across multiple verticals.
• Synthesized social, email marketing, and website data into easily understandable information by creating an information dashboard using HubSpot.
• Assessed account-based marketing strategy for new demand generation and customer expansion.
• Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
• Client research
• Data mining
• Search engine optimization
• Strategize and create LinkedIn campaigns
• Optimize website
• Design creative for website, blog, and social
• Write and edit blogs

• Strategized, created, and managed Google ad campaigns ($80,000/year) and social campaigns (Facebook, Instagram, LinkedIn, YouTube).
• Researched and reported on external factors affecting the housing market such as: political and economic factors, weather challenges, and resource shortages
• SEO: optimized website ranking from 29/100 to 85/100 in one month.
• Synthesized Google Analytics data into easily understandable information by creating an information dashboard using DataStudio.
• Performed field research including visiting competitors’ sites, plat research, current and future lots research, parcel number and location research.
• Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
• Led projects to redesign web pages, diversify strategies and revitalize social media presence.
• Developed creative design for website use, digital advertising, print materials, brochures, banners, and signs.
• Created and distributed weekly newsletters and drip campaigns to realtors, prospective buyers, and purchasers through Lasso CRM.
• Trained New Home Advisors on new Lasso topics, weekly.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.

• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Increased customer engagement through social media.
• Direct Facebook ad campaigns and upload Facebook ads
• Manage Google My Business profiles.
• Synthesize Google Analytics and Facebook Insights data into easily understandable information.

• Managed Canada Group and campaigns ($1.1 million portfolio)
• Ran projects and promotions
• Created and directed marketing campaigns and custom plans for appliance and furniture dealers in New England and Canada
• Generated sales leads
• Generated and managed meetings, timelines, and Marketing Manager's schedule
• Managed marketing timelines
• Generated and managed meetings, timelines, and Marketing Manager's schedule
• Created billing spreadsheets and sales reports
• Uploaded Google Display campaigns
• Lead client meetings
• Mentored clients on how to market themselves more effectively
• Built rapport with clients
• Handled customer service
• Created and direct post-mortem reviews
• Worked extensively with Excel, Word, PowerPoint, Chat Meter, Vertical Response, Ad Words, Google Analytics, and Salesforce.

• Managed membership database
• Edited engineering books, publications, and proposed legislation
• Processed new members
• Distributed new membership packets
• Handled member issues, questions, and concerns
• Helped plan conferences and coordinated speakers
• Solicited donations for nonprofit sector of company
• Research engineering companies
• Communicated with member firms, chapter officers, and National Coordinator
• Extensive use of Excel
• Maintained contact lists, wrote and distributed emails to members, and distributed monthly membership rosters
• Edited company website

• Lead generation
• Built client base from referrals.
• Met with customers to assess needs, financial status and eligibility.
• Built and deepened productive relationships with prospective and competitive customers to drive sustained growth.
• Worked with clients with life, long-term care or disability insurance accounts to increase profitability and account longevity.
• Worked closely with clients to determine goals and recommend appropriate services to maintain long-term relationships with account holders.

• Managed lobby: routed customers to correct specialist to maximize sales, ensure bankers and tellers took lunches and breaks in a timely manner.
• Uncovered customer needs and set expectations regarding what the bank could provide and the expected wait time.
• Opened checking, savings, and credit accounts.
• Opened auto loans, trusts, and CDs.
• Upgraded checking and savings accounts.
• Handled customer concerns.

• Handled over $100,000 daily in deposits, withdrawals, payments, and check cashing.
• Opened and closed the bank.
• Sold checking and savings accounts, home equity lines of credit, auto loans, mortgage loans, credit cards, IRAs, and CDs.
• Educated customers about banking tools available to them: online banking, mobile banking, and ATMs.