Results-driven CRM and lifecycle marketing consultant with over 20 years of experience driving growth for e-commerce, DTC, and subscription-based brands. Proven ability to build and scale high-performing retention strategies that increase LTV, reduce churn, and unlock new revenue streams. Expert in email, SMS, push, and in-app engagement with a deep understanding of data-driven personalization and performance optimization. Adept at using limited resources to create high-impact programs and infrastructure, blending strategic insight with hands-on execution.