Summary
Overview
Work History
Education
Skills
Timeline
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Danielle Hunt

Garrison,NY

Summary

Results-driven CRM and lifecycle marketing consultant with over 20 years of experience driving growth for e-commerce, DTC, and subscription-based brands. Proven ability to build and scale high-performing retention strategies that increase LTV, reduce churn, and unlock new revenue streams. Expert in email, SMS, push, and in-app engagement with a deep understanding of data-driven personalization and performance optimization. Adept at using limited resources to create high-impact programs and infrastructure, blending strategic insight with hands-on execution.

Overview

21
21
years of professional experience

Work History

CRM & Retention Marketing Consultant

Freelance
12.2023 - Current
  • Partner with early-stage startups and established brands across verticals to develop scalable retention and lifecycle strategies
  • Design and launch high-impact customer engagement programs including referral, loyalty, and affiliate initiatives leveraging platforms such as Klaviyo, HubSpot, Superfiliate, and Shopify
  • Scale CRM revenue contribution by over 75% through advanced segmentation, cross-channel orchestration, and personalized automations
  • Implement ROI frameworks to evaluate marketing effectiveness and prioritize growth opportunities
  • Provide strategic guidance and execution support to help teams align retention with brand goals and business performance

Sr. Marketing Manager, Retention

Thrive Market
06.2019 - 11.2023
  • Scaled SMS from $1MM to $42MM in annual revenue within three years
  • Led cross-channel lifecycle marketing efforts to drive member retention, LTV, and overall customer engagement
  • Reduced promotional spend by 33% while increasing ROI to 7x and contributing to 12% YOY revenue growth
  • Developed high-performing re-engagement campaigns that boosted AOV and reactivated lapsed members
  • Collaborated with Product on communication strategies for key initiatives including auto-order fulfillment, Rewards, and catalog expansion
  • Partnered with Data & Analytics to surface customer insights that fueled optimization of CRM performance

Head of CRM

Squarespace
11.2017 - 03.2019
  • Built and led CRM team responsible for acquisition, retention, and reactivation across email, push, in-app, and browser notifications
  • Developed Squarespace's first integrated lifecycle marketing strategy to improve CPA and LTV across user segments
  • Spearheaded CRM tech implementation to streamline marketing, support, and data operations
  • Introduced attribution modeling and conversion tracking to improve channel measurement
  • Launched dynamic promotional logic based on behavioral intent scoring

Sr. Email Marketing Manager

Blue Apron
09.2015 - 11.2017
  • Created and optimized data-driven email campaigns to increase revenue and customer engagement
  • Worked cross-functionally with product, design, and analytics teams to align marketing efforts with business objectives
  • Managed and mentored a team of three direct reports

Email Marketing Manager

JetBlue Airways
10.2007 - 09.2015
  • Led team responsible for all promotional and transactional email communications
  • Played a key role in developing JetBlue's CRM strategy during its growth phase
  • Helped launch JetBlue's Loyalty 2.0 program, contributing to a significant increase in member engagement and retention

Associate Email Marketing Manager

BlueFly, Inc.
08.2006 - 10.2007

Assistant Email Marketing Manager

1-800-Flowers.com
07.2004 - 08.2006

Education

Bachelor of Science - English

Quinnipiac University
Hamden, CT
01.2004

Skills

  • Advanced knowledge of ESPs & SMS platforms including Klaviyo, Sailthru, HubSpot, Braze, Iterable, Attentive & Twilio
  • Experienced with affiliate, loyalty, and referral tools such as Superfiliate and e-commerce platforms like Shopify
  • Team building & mentorship
  • Cross-functional collaboration with product, data, and creative teams
  • Vendor & platform evaluation and implementation
  • Strategic roadmapping & stakeholder alignment
  • Executive-level reporting & business case development

Timeline

CRM & Retention Marketing Consultant

Freelance
12.2023 - Current

Sr. Marketing Manager, Retention

Thrive Market
06.2019 - 11.2023

Head of CRM

Squarespace
11.2017 - 03.2019

Sr. Email Marketing Manager

Blue Apron
09.2015 - 11.2017

Email Marketing Manager

JetBlue Airways
10.2007 - 09.2015

Associate Email Marketing Manager

BlueFly, Inc.
08.2006 - 10.2007

Assistant Email Marketing Manager

1-800-Flowers.com
07.2004 - 08.2006

Bachelor of Science - English

Quinnipiac University

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