Danielle Hunt
Garrison
Summary
Email Marketing Manager and CRM strategist with over 20 years of experience driving transformative growth for e-commerce and subscription-based brands. Expertly develops and scales high-impact retention strategies, leveraging a robust skill set in email, SMS, and push engagement, alongside data-driven personalization and performance optimization. Passionate about unlocking new revenue streams and enhancing customer lifetime value through strategic roadmapping and innovative CRM solutions.
Overview
21
21
years of professional experience
Work History
CRM & Retention Marketing Consultant
Freelance
01.2024 - Current
- Partner with early-stage startups and established brands — including Chiyo, CAMP, Yes! Apples, B12.io, and Hayati Goods — to design and scale high-performing lifecycle programs that drive measurable growth.
- Increase CRM-attributable revenue by 375%+ for small and mid-size eCommerce businesses through data-driven retention strategies. Create and implement ROI models and performance frameworks that optimize channel efficiency, improve marketing spend decisions, and identify scalable growth opportunities.
- Develop, write, and execute high-impact CRM campaigns that boost engagement, conversion, and customer retention.
- Design and launch referral, loyalty, and affiliate programs using platforms like Klaviyo, HubSpot, Superaffiliate, and Shopify.
- Provide strategic guidance and hands-on execution to align retention marketing with business objectives and brand growth goals.
- Leverage customer insights to craft compelling messaging strategies that resonate with diverse audiences.
Sr. Marketing Manager, Retention
Thrive Market
06.2019 - 12.2024
- Scaled SMS from $1MM to $42MM in annual revenue within three years
- Led cross-channel lifecycle marketing efforts to drive member retention, LTV, and overall customer engagement
- Reduced promotional spend by 33% while increasing ROI to 7x and contributing to 12% YOY revenue growth
- Developed high-performing re-engagement campaigns that boosted AOV and reactivated lapsed members
- Collaborated with Product on communication strategies for key initiatives including auto-order fulfillment, Rewards, and catalog expansion
- Partnered with data analytics teams to execute targeted retention strategies, achieving measurable improvements in member loyalty and lifetime value.
Head of CRM
Squarespace
11.2017 - 03.2019
- Built and led CRM team responsible for acquisition, retention, and reactivation across email, push, in-app, and browser notifications
- Developed Squarespace's first integrated lifecycle marketing strategy to improve CPA and LTV across user segments
- Spearheaded CRM tech implementation to streamline marketing, support, and data operations
- Introduced attribution modeling and conversion tracking to improve channel measurement
- Launched dynamic promotional logic based on behavioral intent scoring
Sr. Email Marketing Manager
Blue Apron
09.2015 - 11.2017
- Created and optimized data-driven email campaigns to increase revenue and customer engagement
- Worked cross-functionally with product, design, and analytics teams to align marketing efforts with business objectives
- Managed and mentored a team of three direct reports
Email Marketing Manager
JetBlue Airways
10.2007 - 09.2015
- Led team responsible for all promotional and transactional email communications
- Played a key role in developing JetBlue's CRM strategy during its growth phase
- Helped launch JetBlue's Loyalty 2.0 program, contributing to a significant increase in member engagement and retention
Associate Email Marketing Manager
BlueFly, Inc.
08.2006 - 10.2007
Assistant Email Marketing Manager
1-800-Flowers.com
07.2004 - 08.2006
Education
Bachelor of Science - English
Quinnipiac University
Hamden, CT06.2004
Skills
- Proficient in ESPs such as Klaviyo, HubSpot, Sailthru, Iterable, SendGrid, SMS platforms like Attentive & Twilio
- Oracle Marketing Cloud
- Strategic roadmapping
- Stakeholder alignment
- Vendor evaluation
- Platform implementation
- Cross-functional collaboration
- Team building
- Mentorship
- Affiliate tools
- Loyalty tools
- Referral tools
- E-commerce platforms
Timeline
CRM & Retention Marketing Consultant
Freelance
01.2024 - Current
Sr. Marketing Manager, Retention
Thrive Market
06.2019 - 12.2024
Head of CRM
Squarespace
11.2017 - 03.2019
Sr. Email Marketing Manager
Blue Apron
09.2015 - 11.2017
Email Marketing Manager
JetBlue Airways
10.2007 - 09.2015
Associate Email Marketing Manager
BlueFly, Inc.
08.2006 - 10.2007
Assistant Email Marketing Manager
1-800-Flowers.com
07.2004 - 08.2006
Bachelor of Science - English
Quinnipiac University