Danielle Izquieta

Develop and present quarterly print & product strategies for underwear, bralettes, loungewear, and socks. Create new product concepts and monitor sales performance to inform future expansion and buy quantities. Provide direction, review and approve factory lab dips and strike offs for all new developments. Identify key revenue players and maintain a robust evergreen collection always available to shop. Manage and facilitate the distribution of all cross-functional product data, ensuring seamless communication and alignment across all teams including product development, design, operations, marketing, and EDP. Partner with site team on new print and product launch roadmap including new item set up, PDP and digital asset requests/approvals, and visual site merchandising.

Assisted Founder/CEO in analyzing sales trends to formulate effective product strategies, boosting revenue growth. Directed product lifecycle management, launching over 100 styles monthly across various categories. Align with open to buy and oversee a multi-million-dollar budget for new and replenishment SKUs. Coordinate with 30+ vendors weekly and work with creative, influencer, and marketing teams for product exposure and profitability. Act as primary liaison between HQ and 3PL to ensure accurate receipts and overall inventory maintenance. Manage entry of all product information organization, copy, digital assets, site merchandising and optimizing site customer experience. Manage Assistant Buyers and Intern roles.

Assist buyers across accessories, shoes, home, kids, and swim categories for specialty, wholesale, and outlet channels. Managing assortment sheets, seasonal buy plans, and purchase orders. Generating weekly and quarterly hindsight reports, supporting business analysis, and liaising with licensees and vendors. Handling NetSuite uploads for markdowns, weekly promotions, sample distribution, and product/color creation via Full Circle.