Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic
DANIELLE JOHNSON

DANIELLE JOHNSON

Omaha,NE

Summary

Strategic marketing leader with over 14 years of experience in developing social-first brand strategies and driving community growth. Expertise in building engaged social ecosystems and leading cross-functional teams to achieve measurable results. Skilled in content innovation and real-time engagement, transforming storytelling into ROI.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Manager, Campaign & Content Planning

Omaha Steaks
06.2022 - Current
  • Lead content and campaign strategy for a national DTC and retail brand, managing omnichannel marketing calendar and key seasonal moments.
  • Own social media presence across all platforms, creating engaging content that drives traffic, awareness, and conversion.
  • Manage influencer marketing, partnering with creators, chefs, and internal brand ambassadors to drive authenticity and reach.
  • Guide brand protection efforts, combating scams and maintaining customer trust.
  • Oversee ratings and reviews strategy to support eCommerce conversion and brand perception.
  • Collaborate with C-level leadership on thought leadership content and positioning.

Sr. Associate, Content Marketing & Social Media

First National Bank of Omaha (FNBO)
08.2013 - 06.2022
  • Built and scaled social presence for FNBO, aligning content with brand purpose and consumer goals.
  • Launched and led social selling program for mortgage and business teams.
  • Coordinated impactful community-facing projects, including the “Kindness Comes in All Colors” mural campaign.
  • Provided training and strategic guidance to internal leaders on leveraging social media for brand storytelling.

Project Manager / Social Media Manager

KreativElement
05.2012 - 07.2013
  • Managed digital marketing and social campaigns for clients across industries including finance, non-profit, and entertainment.
  • Led internal teams and served as client-facing strategist, boosting visibility and ROI.

Freelance Project Manager

Great Plains Motion Picture
05.2011 - 05.2012
  • Oversaw production logistics for high-profile clients including TD Ameritrade’s founder Joe Ricketts. Delivered end-to-end support on nationally distributed broadcast content.

Senior Web Content Manager

Private Web Publisher
05.2009 - 05.2011
  • Managed SEO-driven content strategy and editorial execution for lifestyle and event coverage brands. Boosted site traffic by 40% through organic optimization and content programming.

Education

B.A. - Broadcast Journalism, Mass Communications

Arizona State University

Skills

  • Social Media Strategy
  • Omnichannel Campaign Planning
  • Influencer, Affiliate and Ambassador Marketing
  • Brand Protection and Reputation Management
  • Content Strategy and Storytelling
  • Ratings and Reviews Strategy
  • Executive Thought Leadership
  • Social Listening and Crisis Response
  • Content Creation

Certification

Google Analytics, Sprout Social, Later, Many Chat, Tracer, Meta Brand Protection, GRIN Influencer Marketing, Canva, Trust Pilot

Affiliations

  • Completely KIDS
  • Board Member (2020–Present)
  • Marketing Committee Member (2016–Present)
  • Support strategic planning and advocacy for youth-focused nonprofit. Provide marketing and branding leadership, event support, and community outreach direction to expand reach and impact.

Timeline

Manager, Campaign & Content Planning

Omaha Steaks
06.2022 - Current

Sr. Associate, Content Marketing & Social Media

First National Bank of Omaha (FNBO)
08.2013 - 06.2022

Project Manager / Social Media Manager

KreativElement
05.2012 - 07.2013

Freelance Project Manager

Great Plains Motion Picture
05.2011 - 05.2012

Senior Web Content Manager

Private Web Publisher
05.2009 - 05.2011

B.A. - Broadcast Journalism, Mass Communications

Arizona State University

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