Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Managed annual marketing budget in excess of $[Amount].
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Organized and executed robust, creative experiential marketing events.
Developed and presented marketing plans and reports to CEO and Board of Directors.
Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Global Account Executive
GlobalEnglish
01.2006 - 05.2007
Facilitated existing account growth and penetration to achieve annual sales goals.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Managed accounts to retain existing relationships and grow share of business.
Organized promotional events and interacted with community to increase sales volume.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Global Account Manager
GlobalEnglish
07.2002 - 12.2005
Managed accounts to retain existing relationships and grow share of business.
Serviced accounts on regular basis to propose new products or services and maximize revenue.
Built relationships with customers and community to establish long-term business growth.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Prepared sales presentations for clients showing success and credibility of products.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Organized promotional events and interacted with community to increase sales volume.
Product Manager, E-Learning
The Forum Corporation
09.2000 - 06.2002
Created and implemented an integrated marketing and communications strategy to generate awareness and sales of new e-learning products. Strategy components included conferences, press releases, product collateral, and web content.
Designed and implemented a virtual product roll-out strategy to continuously educate sales and consultants on new e-learning products.
Built and updated operational processes necessary to implement e-learning and blended learning solutions.
Supported e-learning business development through leadership of sales meetings and the creation of sales presentations.
Consultant, Learning Management
The Forum Corporation
01.1998 - 08.2000
Core member of Learning Management line of business responsible for capability and business development developed, client relationships, and delivery.
Co-developed training organization assessment capability (methodologies, templates, and tools) through key client. work.
Created business development presentations and case studies for use in business development activity.
Managed the global implementation of projects for Fortune 500 companies (Microsoft, Exult, Discover Financial Services, JP Morgan, and Marconi plc) including the strategic assessment of training organizations and creation of new learning strategies.
Client Services Manager
The Forum Corporation
01.1996 - 12.1997
Supported a long-term training outsourcing engagement with an industry leading financial services firm.
Developed client-focused solutions through planning, managing, and leading projects using a proprietary project management process.
Supported client's training organization with needs assessment, design, development, measurement and project management of large-scale projects.
Research Intern at UCI x GATI Paid Research Internship – University of California, IrvineResearch Intern at UCI x GATI Paid Research Internship – University of California, Irvine