Danielle Kavanaugh
Bonney Lake,WA
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Pacific Heating & Cooling
06.2015 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Optimized website content for improved search engine rankings and increased web traffic.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain competitive edge in market space.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Used data analytics to track lead generation campaigns and improve quality.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
Client Services Representative
Satori Software
10.2013 - 06.2015
- Enhanced client satisfaction by providing timely and accurate information on products and services.
- Streamlined processes for efficient client communication, resulting in improved customer retention rates.
- Collaborated with cross-functional teams to resolve complex client issues quickly and efficiently.
- Managed a portfolio of high-value clients, ensuring their needs were met and fostering long-term relationships.
- Developed customized solutions for clients, addressing their unique requirements and preferences.
Account Executive
Zones
03.2012 - 10.2013
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Streamlined account management processes for increased efficiency and improved client retention rates.
Education
Bachelor of Arts - Marketing & Psychology
Central Washington University
Ellensburg, WA06.2010
Skills
- Communication Skills
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Customer Service
- Customer Acquisition
- Brand Development
- Marketing Analytics
- SEO Optimization
Strengths And Expertise
- Strategic and creative communications professional with extensive experience in digital marketing, project management, product development and branding.
- Passion for customer relations, reputation management and client retention!
- Deep knowledge of the ins and outs of campaign planning, social media, email and SMS marketing, targeted social advertising, brand voice, taglines, content and analysis.
- Excels at developing, writing, editing and managing marketing campaigns and materials across multiple platforms and digital channels.
- Customer Engagement & Retention
- Data & Analytic Thinking
- Strategic Planning
- Detail Oriented
- Event Planning & Vendor Management
- Client Relationship Management
- Team Leadership
- Public Speaking
- Innovative & Collaborative
References
References are available on request.
Timeline
Marketing Manager
Pacific Heating & Cooling
06.2015 - Current
Client Services Representative
Satori Software
10.2013 - 06.2015
Account Executive
Zones
03.2012 - 10.2013
Bachelor of Arts - Marketing & Psychology
Central Washington University
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