Danielle Kelley
San Diego
Summary
Versatile and results-driven, I leveraged SEO best practices and strategic content planning at multiple companies to enhance digital presence and user engagement. My expertise in WordPress and commitment to quality assurance have driven successful projects across various sectors, including healthcare and digital marketing, achieving significant improvements in content delivery and campaign management.
Overview
15
15
years of professional experience
Work History
Web Content Manager
Freelance
Remote, CA
05.2015 - Current
- Employ proficient HTML/CSS skills for CMS website updates.
- Builds user-friendly interfaces on Wix and WordPress.
- Collaborates on layout, code, and website organization.
- Oversees content editing, proofreading, and fact-checking for digital technology articles.
- Performing quantitative and qualitative research to inform design processes.
- Optimized website content to improve message delivery.
- Assessed digital traffic patterns for insights on user behavior.
- Applied SEO practices to improve keyword placement.
Email Deliverability Compliance Analyst
Iterable
Remote
06.2022 - 05.2023
- Addressed deliverability problems using AWS along with Sparkpost.
- Conducted compliance reviews on customer sending practices, taking appropriate action on accounts violating policy.
- Monitored deliverability performance, provided strategic recommendations, and collaborated with cross-functional teams to optimize client outcomes.
- Reviewed and monitored compliance with applicable laws, regulations, and policies to ensure compliance with regulatory requirements.
- Analyzed potential areas of risk and developed strategies to mitigate such risks.
- Conducted research on laws, regulations, and industry trends related to the organization's operations.
- Developed training materials for personnel regarding compliance standards and procedures.
- Monitored changes in legislation that could affect the organization's operations.
Deliverability Strategist
Blueshift Labs, Inc.
Remote, CA
04.2021 - 06.2022
- Onboarded new clients by developing comprehensive IP warmup schedules.
- Analyzed email delivery reports and managed escalation tickets to resolve deliverability issues.
- Trained teams on email trends and compliance updates, maintaining strong relationships with ISPs and anti-spam vendors.
- Developed and implemented strategies to optimize customer experience.
- Analyzed industry trends and identified opportunities for business growth.
- Collaborated with other departments to ensure effective execution of strategies.
- Created presentations to showcase strategy results, insights, and recommendations.
- Identified key metrics to measure the success of initiatives and campaigns.
- Oversee escalated support tickets, ensuring client issues are resolved efficiently.
Deliverability Manager
Merkle
Remote, CA
10.2019 - 04.2021
- Conducted internal and external communications on email deliverability for key Merkle clients.
- Details strategic marketing initiatives and monitors email campaign performance.
- Conducts thorough analysis of discrepancies in transmission metrics.
- Advises both internal teams and external partners on optimizing list cleanliness.
- Implements best practices for email deliverability.
- Monitors delivery performance and alerts from 250ok and Return Path.
- Evaluated potential email system issues through comprehensive review of SMTP bounce data.
- Educated team members on cutting-edge trends and technological updates.
- Cultivates and sustains partnerships with major ISPs.
Senior Analyst - Digital Messaging
Merkle
Remote, CA
01.2018 - 10.2019
- Utilizes Oracle Responsys and HTML to handle approximately a quarter of email campaigns each month.
- Guided the development process planning for email campaigns with 99% precision.
- Monitor campaigns, contributing to revenue of over $8.5 million.
- Implementing dynamic content using RPL scripting and Responsys tools.
- Develops audience segmentation and personalization strategies for the majority of deployed campaigns, averaging 55%.
- Utilizes data segmentation for analytics and campaign counts.
Digital Asset Manager (Contract)
The Creative Group
Denver, CO
08.2017 - 12.2017
- Coordinated initiatives to improve documentation strategy.
- Guided development of personalized investment models according to client objectives.
- Collaborated with stakeholders to define technical requirements for Digital Asset Manager.
- Executed Adobe Asset 6.3 deployments.
- Designed infrastructures employing CRXDE Lite architects.
- Instituted frameworks for comprehensive reporting on managed assets.
Account Manager
Arka Pana Consulting
Remote, NC
04.2017 - 06.2017
- Developed SEO strategies aligned with current trends.
- Supported website structure, formatting, and coding.
- Managed the scheduling of content on various social platforms using Hootsuite.
- Skillfully coordinated various accounts to consistently meet project timelines.
- Monitored market developments to aid strategic adjustments.
- Adhered to industry regulations in client interactions.
Product Owner, Digital Asset Management
Zebra Technologies
Chicago, IL
05.2016 - 03.2017
- Configured images for responsive design templates with AEM Projects and Photoshop.
- Sourced, organized, and advised on archival policies for 115,000 digital assets.
- Prioritized enhancement tasks and integration points within systems.
- Designed and structured metadata models using enhanced taxonomy namespaces.
- Supported developers in unit testing processes.
- Edited and formatted content within AEM for enhanced media management.
- Gathered customer insights to pinpoint enhancement opportunities.
- Created user stories and acceptance criteria for features.
- Partnered with development teams for effective product outcomes.
- Provided technical guidance to ensure product goals are met.
- Led regular team updates aimed at reviewing sprint achievements.
- Executed QA testing on new features before production release.
- Conducted extensive user training during various stages of the product lifecycle.
Digital Content Strategist
Zebra Technologies
Chicago, IL
09.2015 - 05.2016
- Coordinated implementation of content across email, web, and print.
- Migrated 2k images and text to responsive design templates using Photoshop, Widen, and Adobe CQ5.
- Sourced, organized, and prepared numerous digital assets for web upload.
- Produced and refined marketing copy to align with digital experience style.
- Reviewed and labeled both new and existing content to align with updated strategies.
- Monitored Zebra's social media accounts to track conversations.
- Enhanced SEO and SEM campaign results through data analysis.
- Worked with stakeholders to establish content direction.
- Led production management efforts for blogs and multimedia content.
- Upheld brand guideline adherence across various channels.
- Checked provided copy for errors to maintain high publication standards.
Associate Editor Intern
The Indie Chicks
Remote, CO
05.2014 - 08.2015
- Indexed editorial calendar to manage digital content effectively.
- Structured WordPress articles with proper format, style, tags, and links.
- Mentored new writers and editors in their professional development.
- Increased unique visitors by 66% to reach 500,000 monthly through effective SEO and keyword optimization.
- Implemented coding for proper scheduling and uploads.
- Ensured manuscripts met professional standards in grammar and punctuation.
- Conducted thorough research on various industry subjects to verify editorial accuracy.
- Generated content concepts and dispatched assignments to freelance writers.
- Reviewed and edited final content for distribution.
Escrow Processor
Fidelity National Title Co
Denver, CO
04.2013 - 04.2015
- Handle processing of vacant land, residential, commercial, and refinance files for 9+ escrow officers.
- Validated all escrow records to guarantee completeness and correctness.
- Analyzed liens, judgments, and other public records affecting transaction processes.
- Drafted settlement summaries adhering to state guidelines.
- Collaborated with lenders for acquiring loan documents.
- Confirmed adequacy of received funds for successful transaction completion.
- Ensured precise documentation of everyday financial activities.
- Conduct extensive document processing from lenders and attorneys post-closing.
Mortgage Loan Processor
Intellisource
Denver, CO
03.2012 - 03.2013
- Processed mortgage loans for both HAMP and non-HAMP programs.
- Reviewed loan applications and verified accuracy of borrower information.
- Assessed credit reports to determine eligibility for mortgage loans.
- Processed loan documents and ensured compliance with federal regulations.
- Provided customer service by responding to inquiries regarding loan status.
- Prepared closing documents, including title policies, deeds, and other related items.
- Analyzed financial data such as income, assets, liabilities, and credit history to determine risk factors associated with each loan application.
Pre-Certification Representitive
National Jewish Health
Denver, CO
11.2011 - 05.2012
- Validated insurance for both outpatient and inpatient services.
- Resolved, substantial coverage gaps.
- Coordinated effectively with insurers for authorization appeals and denials.
- Provided customer service by answering product and service related questions.
Medical Records and Health Information Technician
Rocky Mountain Cancer Centers
Denver, CO
02.2010 - 11.2011
- Reviewed patient records for accuracy and completeness, ensuring that all required information was included.
- Maintained confidentiality of health information in accordance with HIPAA regulations.
- Created new medical records and updated existing ones as needed.
- Entered data into electronic health record systems to ensure accuracy and completeness of medical records.
- Scanned paper documents into electronic health record systems using document imaging software.
- Retrieved patient medical records upon request from physicians or other authorized personnel.
- Verified coding accuracy on discharge summaries and other reports prior to filing them in the patient's chart.
- Organized medical charts by assigning codes to diagnoses and procedures using ICD-10-CM and PCS, CPT, and HCPCS coding systems.
- Performed audits of medical records to identify discrepancies or errors in documentation or coding practices.
- Answered questions from patients regarding their personal health information or billing inquiries.
Education
Bachelor of Arts - Speech Communications & Psychology
Metropolitan State University of Denver
Denver, CO05-2015
Master of Arts - Clinical Psychology
Pepperdine University
Malibu, CASkills
- Content Editing
- SEO best practices
- Strategic content planning
- Content sourcing
- Social Media administration
- WordPress Proficiency
- UX Research
- SQL
- Email Abuse
- Content migration
- Content Marketing
- WordPress knowledge
- Digital asset management
- Marketing automation
- Campaign Management
- CRM Integration
- Database Management
- Title Examination
- Escrow management
- Loan Documentation
- Medical Transcription
- Medical terminology proficiency
- Quality assurance checks
- ICD-9 coding experience
- HIPAA Regulations
Timeline
Email Deliverability Compliance Analyst
Iterable
06.2022 - 05.2023
Deliverability Strategist
Blueshift Labs, Inc.
04.2021 - 06.2022
Deliverability Manager
Merkle
10.2019 - 04.2021
Senior Analyst - Digital Messaging
Merkle
01.2018 - 10.2019
Digital Asset Manager (Contract)
The Creative Group
08.2017 - 12.2017
Account Manager
Arka Pana Consulting
04.2017 - 06.2017
Product Owner, Digital Asset Management
Zebra Technologies
05.2016 - 03.2017
Digital Content Strategist
Zebra Technologies
09.2015 - 05.2016
Web Content Manager
Freelance
05.2015 - Current
Associate Editor Intern
The Indie Chicks
05.2014 - 08.2015
Escrow Processor
Fidelity National Title Co
04.2013 - 04.2015
Mortgage Loan Processor
Intellisource
03.2012 - 03.2013
Pre-Certification Representitive
National Jewish Health
11.2011 - 05.2012
Medical Records and Health Information Technician
Rocky Mountain Cancer Centers
02.2010 - 11.2011
Bachelor of Arts - Speech Communications & Psychology
Metropolitan State University of Denver
Master of Arts - Clinical Psychology
Pepperdine University