Hi, I’m
DANIELLE KENDRICK
AL
Summary
Highly accomplished Senior Sales Manager with 14 years of experience in the consumer goods and trade marketing industries. Proven track record of driving rapid market share growth, surpassing goals, and delivering business results in highly regulated and competitive consumer goods category. Adept at targeting customers, implementing marketing strategies, and executing sales plans. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Skilled in both self-directed and team environments, able to effectively achieve and exceed desired results. Known for a strong work ethic, a positive attitude, and an ability to inspire and empower others to achieve their best. Experienced in modern sales management and strategic account management, with a focus on innovation, customer service, and results.
Overview
14
years of professional experience
Work History
Reynolds AmericanMobile, AL
Senior Division Manager
03.2013 - 10.2021
Job overview
- Led team of 8 territory managers in multi-state geographic sales division, driving active market engagement and achieving #1 national ranking among 239 senior division managers in 2020
- Coached staff in cultivating customer relationships, developing retailer-specific multi-category business plans, and selling/implementing marketing programs to meet divisional commercial objectives and sustain long-term, profitable growth
- Achieved #2 spot by performing 171% to goal in Q1 2021 by implementing new, innovative inventory-level protocols within top 50 chain outlets and increasing partner visits
- Boosted full-year revenue by $11M in 2021 through introduction of new sales strategies and joint business plans
- Ranked #1 in 2 out of 3 national sales goal quota categories for 2020 and 2021 through resource maximization, elevating relationships, key strategic processes, and overall motivational leadership among division sales team
- Grew revenue by $19M in 2 quarters (2020) through proactive sales during sell-from-home period, analyzing and identifying business opportunities for broader consumer-base reach, and incentivizing prolific workforce sales approach while working remotely through cross-functional platforms
- Attained commercial business goals by identifying opportunities through analytical tools, work ethic, and team-player mentality.
Reynolds AmericanKnoxville, TN
Regional Account Manager
04.2011 - 02.2013
Job overview
- Managed all aspects of account management, including product sales, manufacturer and vendor relations, and extensive client/brand strategy programs
- Coordinated business plans, promotional programs, and incentive programs in partnership with accounts and internal corporate stakeholders to achieve regional objectives and drive account growth
- Successfully managed business development for 13 retail and franchise accounts, resulting in increased internal talent development through coaching and mentoring
- Developed and executed effective marketing plans, resulting in highest possible returns on SOM incentive pilot program and increase of $72K in one account's yearly profitability in 6 months
- Consistently achieved annual sales revenue of $20.4M+ through effective account management, including product sales, manufacturer and vendor relations, and extensive client/brand strategy programs
- Led small to mid-size business of 10-55 outlets per account, averaging $25M - $30M in revenue
- Rapidly promoted, with average tenure of 1 year or less at each level.
Reynolds AmericanNashville, TN
Territory Sales Manager
01.2008 - 02.2011
Job overview
- Successfully sold and executed national brand programs and initiatives within local chain and independently owned retail outlets, resulting in increased share growth and brand awareness
- Built strong relationships and developed effective business plans with store managers and owners
- Collaborated with Key Account Managers and Division Managers to increase volume, solve problems, and create new opportunities for growth in convenience store sector
- Managed diverse brand portfolio and executed sales plan across 80 national and independent retailers
- Achieved rapid promotion, with average tenure of 1 year or less at each level
- Recognized for outstanding performance, selected from among 1800 Territory Managers to represent company at NACS conference
- Hand-picked by Vice President of Eastern Sales Area to serve as Advisory Board member.
Education
Lipscomb UniversityNashville
Bachelor of Arts
2004
Skills
- Account Management
- Sales and Marketing
- Fast Moving Consumer Goods (FCMG)
- Consumer Package Goods (CPG)
- Innovation
- Microsoft Word, Excel, Power Point
- Brand Management,
- Negotiation
- Strategic Planning
- Customer Relationship Management (CRM),
- Retail Merchandising, Coaching and Training
- Salesforce
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Division Manager
Reynolds American
03.2013 - 10.2021
Regional Account Manager
Reynolds American
04.2011 - 02.2013
Territory Sales Manager
Reynolds American
01.2008 - 02.2011
Lipscomb University
Bachelor of Arts
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