DANIELLE KRISS
Maspeth
Summary
Passionate and accomplished professional with a track record of over 10 years in increasing sales and complex metrics across multiple store locations, generating up to $15M in annual revenue. Skilled in people development, boosting morale, conveying brand image, optimizing business efficiency, fostering positive communication, and providing daily training, motivation, inspiration, and consistent coaching. Recognized for recruiting top talent and ensuring a flawless consumer experience from start to finish. Committed to the growth of the business through dedicated investment in the team's performance. Prioritizing ethics and professionalism in every decision made.
Overview
13
13
years of professional experience
Work History
Assistant Regional Manager
ReadySpaces (Commercial Real Estate Firm)
08.2022 - Current
- Increased rental revenue across 8 locations in the Eastern US - moved occupancy from around 75% when I started to an average of 98%.
- Coached team members to achieve operational excellence as evidenced by raising audit scores from an average of 80% to an average of 95% compliance.
- Improved tenant satisfaction and retention at all facilities by gathering data and sharing it with executive teams.
- Spearheaded regional networking initiative to increase facility occupancy.
Store Market Manager
Platinum Luxury Location, LensCrafters
10.2019 - 08.2022
- Trained team to create consistent culture of sales success through leading by example and with enthusiasm; used continuous coaching and role-plays to build teams confidence and perfect sales interactions - achieved sales goal and sales comp in 2021 (102% and 5.6%), currently at 107% to goal and +5.2% sales comp so far in 2022
- Successfully ran the medical optometrist office aspect of the business, added telemedicine in 2020 in order to grow exams and create new as well as retaining customers; hit exam goal 28 out of 30 months
- Also achieved metrics higher then the brand as a whole with our in-house laboratory manufacturing process of handmade eyewear
- Developed recruiting strategy for hard to fill optician positions, currently fully staffed with a full bench of candidates
- Achieved 100% satisfaction in anonymous internal employee morale survey by championing a culture of transparency and accountability, as well as problem solving via teamwork and strong recognition for sales achievements, also was able to attract more doctors to my location through a reputation of great patient care and leading the business positively at all times
- Led team to create culture of top tier customer service, steadily increased NPS score from 70 to a current score of 87 by discussing strengths and opportunities individually and on a team level so every customer experience is nothing less than excellent
- Held team accountable for the highest standard possible in each customer interaction.
Sales Manager
Raymour and Flanigan Furniture
07.2016 - 10.2019
- Supervised, trained, and coached a team of 40 sales professional tasked with earning $15 million in annual revenue using inspirational sales management techniques
- Recruited, interviewed, and hired individuals who would add value to the sales team
- Evaluated sales team performance using 12 metrics
- Developed "Coaching for Excellence" (individual training plans); changed the perception of sales plans from a punitive viewpoint to a tool for achieving desired results
- Served as the primary point of contact for escalated customer service issues
- Resolved situations where customers were unsatisfied; provided the highest level of customer service to ensure customer satisfaction, and drive repeat business and brand loyalty
- Developed and maintained relationships with the logistics and operations team, corporate field support, vendors, buyers, the regional director, the VP of sales, and the company owner
- Directed 2 visual merchandisers to ensure the showroom maintained pace with industry trends; conducted in-depth analysis of sales reports to assist in determining product line up
- Conducted in-depth market and competitor research to identify competitive offerings and promotions
- Provided competitive checklists to all Albany area stores, which enabled sales teams to overcome customer objections based on competitor offerings
- Utilized consultative sales techniques to identify and qualify customer needs; developed sales strategies and negotiated and closed deals with a 92% success rate
- Selected Achievements:
- Promoted to the flagship location after growing annual revenue by 10% in a satellite location
- Planned client relationship cultivating events
- Personally secured the area's largest commercial account ($200,000) with the New York Racing Association to outfit new suites at the Saratoga Race Track, partnered with interior designer to choose pieces together
- Completed three Leadership Development Institute workshop certifications, including Performance Excellence and
- ROPE leadership
- Awarded the "Upstate Leader of the Month" in September 2017 in recognition of improved annual revenue improved team morale
- Nominated for the same award in August 2017.
Store Manager
Charlotte Russe, Inc
05.2016 - 07.2016
- Managed all aspects of store operations, organization, and maintenance
- Interviewed and hired job candidates; replaced underperforming team members with top performers
- Trained new associates on POS system, key sales tactics, and loss prevention techniques
- Disseminated tasks to team members based on company needs, personal strengths, and job knowledge
- Oversaw inventory management; facilitated purchasing and receiving of weekly stock
- Selected Achievements:
- Recruited to lead the highest volume store in the region and top 15 in the nation for overall volume
- Implemented sales strategies which increased sales month-over-month as compared to the prior year.
Store Manager
Eddie Bauer, LLC
11.2013 - 05.2016
- Sourced, recruited, hired, and trained top talent
- Coached and developed several sales representatives through promotions to become Store Managers
- Ensured all team members provided exceptional customer service to ensure customer satisfaction, repeat business, and brand loyalty
- Served as the primary point of contact for escalated customer concerns
- Created, mapped, and implemented floor sets designed to increase units per transaction
- Managed monthly profit and loss statements; controlled costs and payroll to ensure peak profitability
- Selected Achievements:
- Recruited to run one of the highest grossing locations in the Northeast
- Achieved the largest percentage of store credit cards opened nationwide for 2014 and 2015 as well as the largest top loyalty number in the region at 86% of customers using a loyalty card within the store
- Elected to the Brand Advisory Board, which provided advice regarding product direction based on customer responses and recommended purchases for future assortments to buyers
- PAGE OF 22 (518) 423-2528
- Danielle.kriss25@gmail.com
- Led a change management initiative to adapt in-store culture to align with a shift in brand identity; facilitated training seminars on new sales techniques each day, coached the sales team, and reinforced new skills
- Implemented and facilitated loss prevention training to maximize store profitability
- Conducted monthly store audits, which achieved 100% corporate compliance
- Designed the December 2015 floor set, which resulted in a 30% increase in store sales while the corporate average was -5%, the store was subsequently awarded the "Store of the Month" award.
Assistant Manager
Michael Kors
07.2013 - 11.2013
Talbots Assistant Manager
04.2012 - 07.2013
Education
Business Administration
Hudson Valley Community College
Troy, NYHigh School Diploma -
Columbia High School
East Greenbush, NY06.2008
Skills
- Exceeding sales goals via team coaching
- Hiring, recruiting and retaining top talent
- Championing and building brand identity
- Microsoft PowerPoint, Word, and Excel
- Team development
- Market penetration
- Performance optimization
- Strategic planning
- Constant emphasis on problem solving
- Relationship building
- Perfecting customer relations
- Improving company culture
Timeline
Assistant Regional Manager
ReadySpaces (Commercial Real Estate Firm)
08.2022 - Current
Store Market Manager
Platinum Luxury Location, LensCrafters
10.2019 - 08.2022
Sales Manager
Raymour and Flanigan Furniture
07.2016 - 10.2019
Store Manager
Charlotte Russe, Inc
05.2016 - 07.2016
Store Manager
Eddie Bauer, LLC
11.2013 - 05.2016
Assistant Manager
Michael Kors
07.2013 - 11.2013
Talbots Assistant Manager
04.2012 - 07.2013
Business Administration
Hudson Valley Community College
High School Diploma -
Columbia High School
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