Hi, I’m
Danielle Krupinski
Austin,TX
Summary
PRODUCT MANAGER | SENIOR PRODUCT ANALYST Results-driven product professional with 5+ years of experience in digital product management and 3+ years in digital marketing. Proven track record in leading international expansion initiatives, driving product strategies, and influencing stakeholders. Skilled in deriving insights from user feedback and data analysis to deliver impactful product roadmaps. Adept at cross-functional collaboration, stakeholder management, and project execution.
Overview
8
years of professional experience
Work History
Indeed
Product Manager
Job overview
- Led the international expansion of several new features aimed at collecting job seeker qualifications and preferences, by providing product requirements to engineers and running A/B experiments, leading to +94% in data submissions that enabled better matching of job seekers to job listings
- Influenced stakeholders and gained buy-in from leadership for expanding indeed’s in-house resume parser to international markets by creating a business case that outlined the expected impact which outweighed the costs
- Coordinated the project with the data science team and business analysts, leading to improvements in resume parsing and data recognition in 7 international markets
- Contributed to the migration of the profile team's legacy web app to their new web app in international markets by clarifying product requirements, assisting with Q&A, creating and prioritizing the backlog of tickets and overseeing their completion, enabling the timely launch to international markets
- Developed a self-serve configuration tool for the Indeed resume product alongside a team of engineers and UX designers by conducting user interviews, defining tool requirements and developing a governance process for experimentation, allowing internal stakeholders to independently test customized user experiences per segments and markets.
International Product Manager/Lead
01.2022 - 04.2023
Indeed
Senior Product Analyst
11.2019 - 12.2021
Job overview
- Launched multiple product features that increased applications on the German Indeed site by several percentage points, leveraging user research to inform the product roadmap and strategy
- Collaborated with cross-functional teams to develop and launch a vertical job search site for tech jobs in Germany, reaching millions of users and incentivizing German tech employers to use Indeed
- Worked closely with data scientists to develop an MVP for an invite-to-apply model and email campaign, resulting in a 3x higher open rate and steady apply rate comparable to other channels
- Monitored product performance and customer feedback in international markets, and used insights to drive product improvements and new feature developments
Indeed
Product Analyst
12.2017 - 10.2019
Job overview
- Conducted UX research with job seekers and employers in Germany, uncovering major pain points and translated user insights into actionable roadmap items by utilizing the design thinking framework
- Partnered closely with stakeholders across Marketing, Customer Success and Sales to gather valuable insights for process and product improvements, ensuring that our products meet the needs of our global customers
- Reported on website performance of major KPIs and made suggestions for conversion rate optimization to stakeholders across departments such as Sales, Marketing and Product.
Mister Spex GmbH
Digital Marketing Manager
05.2016 - 11.2017
Job overview
- Independently planned, created and launched an online glasses advice section on the company's
- E-Commerce site based on thorough competitive research, keyword analysis and analysis of relevant success metrics, leading to organic traffic growth
- Planned, coordinated and launched online campaigns in cooperation with brand management and the graphics team using the company’s content management system
- Coordinated the website implementation of paid advertisements by suppliers and manufacturers.
Mister Spex GmbH
Junior Marketing Manager
05.2015 - 04.2016
Job overview
- Was responsible for the planning and optimization of SEO content as well as its coordination with content agencies
- Created landing pages on the company's E-Commerce site based on thorough keyword research and competitive analysis.
Education
Karlshochschule International University
Bachelor of Arts from International Marketing
Skills
- RELATED SKILLS
- Technical skills & tools:
- SQL, HTML, CSS, Jira, Confluence, Figma, Miro, Trello, Google Analytics
- Google AdWords, Google Search Console, Similarweb, Tableau, Microsoft Office 365, iWork, Content
- Management Systems
- Methodologies: Agile Product Development, Scrum, UX Research, Design Thinking, Competitive
- Research, Market Research, A/B Testing, Data Analysis, Digital Marketing, Search Engine Optimization
- (SEO), Conversion Rate Optimization (CRO), On-site Content Optimization, Email Marketing
- Localization, Internationalization, Quantitative Analysis, Qualitative Analysis, Stakeholder Management
Timeline
International Product Manager/Lead
01.2022 - 04.2023
Senior Product Analyst
Indeed
11.2019 - 12.2021
Product Analyst
Indeed
12.2017 - 10.2019
Digital Marketing Manager
Mister Spex GmbH
05.2016 - 11.2017
Junior Marketing Manager
Mister Spex GmbH
05.2015 - 04.2016
Product Manager
Indeed
Karlshochschule International University
Bachelor of Arts from International Marketing