Danielle Longo
Montrose,NY
Summary
Dedicated and driven advertising and customer service professional with over 10 years of experience in building client relationships, client management, integrated media planning and providing strategic recommendations. Highly adaptable and committed to navigating complex projects and solving problems to deliver on campaign goals to exceed client expectations. Seeking to apply my expertise and leadership skills to deliver outstanding customer service and drive results for both Amazon and clients
Overview
11
11
years of professional experience
Work History
Director, Planning (J&J / Tylenol & Motrin )
UM (OneVue)
12.2021 - Current
- Lead strategic planning and execution for high-profile client accounts with substantial media budgets exceeding $129 million, yearly
- Serve as client’s main POC for all day-to-day communication as well as partner together for annual planning cycle, with many changes throughout the year
- Collaborate with cross-functional teams such as strategy and analytics to consistently make optimizations and deliver robust campaign learnings
- Committed to achieving significant improvements in media efficiency and ROI
- Recently worked diligently with client and partner to bring back their specific channel and prove ROI improvement to maintain channel support
- Adept at managing and integrating multi-channel advertising efforts across Linear TV, OTT/CTV, Programmatic, OLV, Audio, Digital, SEM, Print and Social, delivering against client goals and KPIs.
- Continue to collaborate with clients and creative agencies to develop core big bets to surround media around - Most notable campaign ideas include combatting COVID through J&J Corporate messaging and facilitating Tylenol's 2024 Olympic sponsorship
Manager, Planning (L'Oréal / J&J)
Wavemaker / UM (OneVue)
07.2019 - 12.2021
- Oversaw and optimized budget allocation and media planning, ensuring alignment with client objectives and goals
- Partnered with clients to provide thoughtful and strategic media recommendations
- Provided strategic insights and recommendations to clients throughout campaigns to ensure maximum efficiency
- Led all client deliverables including brief submissions, RFP’s, recommendations, optimization calls and wrap up reports
- Managed a team of senior associates and associates, fostering a collaborative environment and driving career development
- Participated in the hiring committee, dedicated to finding top new talent for the agency.
Senior Associate, Planning (L'Oréal)
Wavemaker
05.2018 - 07.2019
- Managed day-to-day plan changes including budget control and flowchart management
- Developed strategic media recommendations and POVs both internally and to the clients
- Maintained strong client relationships and delivered compelling presentations to communicate strategic recommendations as well as insights
- Conducted often competitive analysis to inform strategic planning and identify growth opportunities within the marketplace.
Associate, Planning (L’Oreal)
Wavemaker
05.2017 - 07.2018
- Monitored and compiled competitive advertising and spending data
- Assisted in the preparation and rationale of media recommendations and annual plan presentations
- Evaluated and provided feedback on print, digital, TV, and outdoor opportunities
- Managed flowcharts and generated paperwork necessary for purchase authorization in a timely manner
- Resolved billing discrepancies, contributing to smooth campaign execution.
Associate Account Manager
Indeed
09.2016 - 04.2017
- Increased revenue and retention by meeting and exceeding quarterly revenue goals on average by 10%
- Managed dedicated book of business by building and maintaining client rapport
- Sold pay-per-click advertising (PPC) services
- Analyzed and utilized data for in-depth evaluation of accounts to recognize revenue opportunities and drive sales
- Created customized solutions for clients that will drive advertising traffic
- Conducted product demonstrations and created tailored optimization solutions to enhance client outcomes.
Account Specialist – Client Care
Indeed
09.2015 - 08.2016
Sales Associate
Coach Inc.
06.2013 - 06.2015
Education
Bachelor of Science - Business Administration - Marketing and Management
Massachusetts College of Liberal Arts
North Adams, MA05.2014
Skills
- Strategic Media Planning
- Data Analysis
- Client Relationship Management
- Team Leadership
- Project Management
- Proficiency in Microsoft Office
- Collaborative, team-oriented thinker
Analytical Tools
- Domo
- MediaTools
- Nielsen
- Telmar
- Proprietary reach & sufficiency forecasting tool
Timeline
Director, Planning (J&J / Tylenol & Motrin )
UM (OneVue)
12.2021 - Current
Manager, Planning (L'Oréal / J&J)
Wavemaker / UM (OneVue)
07.2019 - 12.2021
Senior Associate, Planning (L'Oréal)
Wavemaker
05.2018 - 07.2019
Associate, Planning (L’Oreal)
Wavemaker
05.2017 - 07.2018
Associate Account Manager
Indeed
09.2016 - 04.2017
Account Specialist – Client Care
Indeed
09.2015 - 08.2016
Sales Associate
Coach Inc.
06.2013 - 06.2015
Bachelor of Science - Business Administration - Marketing and Management
Massachusetts College of Liberal Arts