Summary
Overview
Work History
Education
Skills
Additional Experiences
Timeline
AdministrativeAssistant
DANIELLE LUCIFERO

DANIELLE LUCIFERO

Myrtle Beach,SC

Summary

Experienced sales and marketing executive with over 20 years of expertise in sales, event management, and multimedia marketing. Proven track record of driving revenue growth and increasing brand visibility. Skilled in developing and executing strategic sales strategies, identifying new business opportunities, and fostering strong client relationships. Proficient in leading marketing campaigns, negotiating contracts, and managing large-scale events from start to finish. Strong leadership, communication, and problem-solving abilities to deliver exceptional customer satisfaction and achieve business objectives.

Overview

18
18
years of professional experience

Work History

Account Executive

MCI USA
01.2021 - 10.2024
  • Strategically managed four Association Solutions Client accounts, nurturing relationships, and driving revenue year/year growth for TradeShow Executive, National Trust for Historic Preservation, American Bar Association, and Nation Association for Benefits and Insurance Professionals. (126% over quota within year one)
  • Built strong, lasting relationships with stakeholders, driving long-term partnerships and fostering trust in MCI USA's service offerings by implementing customized client strategies, resulting in an 85% increase in overall client satisfaction and retention.
  • Maintained an average client book of $2.5M by developing and overseeing strategic account plans for key clients, aligning with their business objectives and driving long-term value.
  • Negotiated complex contracts and agreements with clients, ensuring favorable terms while protecting company interests.
  • Represented the company at industry events, conferences, and trade shows, leveraging networking opportunities to expand the client base and generate leads.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.

Strategic Marketing Communications & Events Consultant

Contract
05.2013 - 04.2020
  • Revitalized and developed all marketing and communication efforts increasing sales and brand awareness by enlivening all internal/external websites and marketing collateral, instituted best practices for inbound/outbound marketing efforts, executed successful strategic multi-channel campaigns, SEO development and strategy, realignment/training of teams, etc.
  • Created effective project management methods to ensure the timely implementation of traditional and digital marketing campaigns.
  • Directed over 300+ event planning initiatives including but not limited to vendor negotiations/management, correspondence, day of execution, overseeing marketing and communication efforts, and implementation of follow-up tactics.
  • Developed and instituted strategic communication tactics using various marketing channels increasing brand awareness and ROI.
  • Conducted qualitative and quantitative research to help guide new creative efforts for both digital and traditional marketing plans.
  • Client list includes (not limited to): Title Alliance, Alpha Broder, Elsevier, Mount Sinai Hospital, SEM Rush, Thrillist (Microsoft), PRN Nutraceuticals, Einstein Hospital, Allied Wire & Cable, Slack/Helio, etc.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Assisted clients in navigating complex industry challenges with strategic recommendations.

General Manager/Marketing Director

The Hill
09.2007 - 04.2013
  • Generated sales through marketing efforts with minimal budget through social media, email marketing, website content development/management, event organization/marketing, and community outreach.
  • Streamlined operational efficiencies by coordinating staff development and succession planning.
  • Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines.
  • Exceeded financial objectives by developing and initiating corrective actions and establishing and monitoring financial controls.
  • Boosted customer base, acquiring new customers and identifying needs to deliver relevant products.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.

Sr. Advertising Consultant/Manager (Contract)

The Baltimore Sun
12.2006 - 08.2007
  • Received several awards by dominating sales contests and leading the market with the highest amount of quarterly new accounts (example: 81 new accounts within 3 months).
  • Maintained client base while continually securing new customers by conducting sales presentations to both existing and potential clients.
  • Established and actualized successful niche marketing/advertising campaigns through effective and creative content while utilizing multi-channel verticals.
  • Generated new accounts by implementing effective networking and content marketing strategies.
  • Collaborated with graphic designers to produce high-quality advertising in line with brand image.
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Contributed to agency growth by providing valuable input on internal processes, suggesting areas for improvement where necessary.
  • Identified new business opportunities by attending industry events and networking with potential clients.
  • Expanded client base through effective cold calling techniques, securing new accounts and increasing revenue streams.
  • Enhanced brand recognition through the creation of consistent messaging across all advertising channels for clients.

Education

Bachelor of Science - Corporate Communications and Marketing

University of Baltimore
Baltimore, MD

Bachelor of Arts - Speech Communications

The Pennsylvania State University
State College, PA

Skills

  • Client Relationship Management
  • Event Planning/Management
  • Multi-Channel Marketing
  • Revenue Growth Strategies
  • Strategic Sales Planning & Execution
  • Data-Driven Sales Analysis
  • Senior Executive Account Management
  • B2B Sales/Business Development
  • Team Management/Development
  • Cross-Functional Team Leadership
  • Revenue Growth Strategies
  • Contract Negotiation & Closing
  • Client relationship building
  • Account management
  • Relationship building and management
  • Pipeline management
  • CRM software expertise

Additional Experiences

  • Live Nation/House of Blues - 9/2021 – Present
  • Senior Marketing Representative - General Investment and Development - 5/2001 – 8/2003

Timeline

Account Executive

MCI USA
01.2021 - 10.2024

Strategic Marketing Communications & Events Consultant

Contract
05.2013 - 04.2020

General Manager/Marketing Director

The Hill
09.2007 - 04.2013

Sr. Advertising Consultant/Manager (Contract)

The Baltimore Sun
12.2006 - 08.2007

Bachelor of Arts - Speech Communications

The Pennsylvania State University

Bachelor of Science - Corporate Communications and Marketing

University of Baltimore

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