DANIELLE MARTIN
Summary
Talented and results-oriented creative professional with experience leading teams, merchandise management and developing strategies to engage target audiences. Proven track record of developing successful and innovative marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
7
7
years of professional experience
Work History
CREATIVE DIRECTOR/FOUNDER
IVY + PINE BOUTIQUE
2019.01 - 2023.12
- Pioneered and established a highly successful six figure e-commerce venture from inception to sustained growth
- Averaged a 3.2% Conversion Rate 28.5% Returning Customer rate on the Shopify platform
- Created a loyalty program that significantly boosted AOV by 30%
- Utilized advanced data analytics to drive strategic decision-making processes, resulting in continuous optimization of website performance and a remarkable enhancement in user experience
- Grew organic traffic to the site by over 100%, contributing to substantial sales increases YOY averaging 28%
- Drove significant improvements through rigorous A/B testing methodologies, meticulously analyzing results to refine strategies and deliver exceptional ROI
- Achieved a remarkable 97% sell-through rate across product categories
- Led the development and execution of comprehensive merchandise plans spanning annual, seasonal, monthly, and weekly cycles across multiple product categories, including clothing, accessories, footwear, and home goods.
PRODUCT COORDINATOR
VANS
2019.01 - 2021.01
- Collaborated with US, EMEA and APAC departments, facilitating cross-regional strategies and market alignment and fill in product line gaps with SMU and OMU options
- Conducted regular travel to international factories to oversee production processes and maintain supplier relationships
- Conducted SKU efficiency analyses across regions for over 400 accounts
- Coordinated with factories to produce high-quality samples, ensuring adherence to brand standards
ASSISTANT BUYER
VANS
2017.01 - 2021.01
- Managed surf and outlet footwear categories, overseeing product selection and assortment strategies to maximize sales opportunities
- Maximized Open-To-Buy OTB ensuring optimal inventory levels and alignment with market trends and customer preferences
- Created comprehensive reports analyzing top-selling products for both domestic stores and e-commerce platforms for over 600 stores
- Conducted extensive research and development activities to identify and procure styles appropriate for each season
Education
Fashion Merchandising
Southern New Hampshire University
Associate of Arts - Fashion Merchandising
Long Beach City College
Long Beach, CASkills
- E-Commerce Management
- Merchandise Planning
- Product Management
- Customer Success
- Google Analytics
- Data Analysis
- Digital Marketing
- Brand Management
- Communication
- Strategic Thinking
- Visual storytelling
- Account Management
Timeline
CREATIVE DIRECTOR/FOUNDER
IVY + PINE BOUTIQUE
2019.01 - 2023.12
PRODUCT COORDINATOR
VANS
2019.01 - 2021.01
ASSISTANT BUYER
VANS
2017.01 - 2021.01
Fashion Merchandising
Southern New Hampshire University
Associate of Arts - Fashion Merchandising
Long Beach City College
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