Hi, I’m
Danielle Martinez
Summary
Results driven leader with over 25 years of experience, skilled in recruiting and developing high performance teams, establishing performance objectives and implementing strategies to meet the goals of the organization. Able to handle challenges with a proven history of increased productivity. Confident and professional speaking abilities. Excellent interpersonal and analytical skills. Talented professional with expertise in Trainer role. Proven success in conceptualizing, developing and writing content for training and internal communication with a special focus on soft skills to drive revenue, client engagement and customer service excellence. Dynamic public speaker known for meeting demanding training schedules and exceeding management expectations. Reliable Practice Manager with expertise working in busy, customer-driven environments. Strong promotional, customer relations and problem-solving abilities. Considered a valuable asset to any team.
Overview
26
years of professional experience
Work History
American Veterinary GroupLand O’ Lakes, FL
Practice Manager & Trainer
04.2021 - Current
Job overview
- Coordinated financial operations, budgeting, accounting, expenses and financial reporting tasks.
- Collaborated with lead DVM to identify opportunities and create plans for quality improvements in patient care and potential avenues of revenue using new diagnostic modalities and services.
- Coordinated and participated in outside marketing events to acquire new clients.
- Cultivated and maintained positive relationships with vendors and suppliers.
- Maintained electronic record management (EMR) systems to store data and develop reports.
- Assessed need for additional staff, equipment and services based on historical data and seasonal trends.
- Recruited, hired and oversaw training of new medical and facility staff.
- Directed, supervised and evaluated medical and clerical personnel.
- Built work schedules and staff assignments, taking workload, space and equipment availability into consideration.
- Collaborated with doctors and staff to improve overall patient care and response times.
- Motivated staff by offering direction and providing constructive feedback.
- Complied with OSHA and HIPAA regulations.
- Established client service protocols to improve customer service and client satisfaction increasing client retention rate.
- Created customer service excellence training for front staff which was adopted company wide.
- Coordinated and facilitated training to new managers throughout the region.
- Worked with C-Suite and learning and development department to restructure training program company wide.
Southpaw Animal HealthTampa, FL
Practice Manager
10.2017 - 03.2021
Job overview
- Created annual goals, objectives and budget and made recommendations to reduce costs and increase productivity.
- Created and implemented new performance appraisal process.
- Carefully selected, developed and retained qualified staff, and oversaw the training and development of new staff members.
- Maximized efficiency, reduced delinquency and increased accuracy of billing department by developing and implementing system and process improvements.
- Developed and managed budget and revenue expectations while actively seeking ways to eliminate or reduce expenses.
- Supervised 3 practitioners and 17 employees, led recruiting and hiring, managed employee review process and ensured compliance with state and federal regulations.
- Created and implemented policies and procedures for effective practice management.
- Employed active listening and interpersonal talents to effectively interact with physicians, clients and employees.
- Coordinated financial operations, including budgeting, accounting, expenses, and financial reporting.
- Addressed any patient or team member concerns immediately.
- Managed learning experience consistent with company philosophy and company-wide strategies.
Luxottica North America - Sunglasses HutLas Vegas , NV
Regional Trainer
03.2012 - 12.2016
Job overview
- Administrative training and development of staff and leadership for 23 stores in Las Vegas and Utah to drive and increase sales and metrics.
- Created an inspirational and motivating work environment that also reflected the integrity of the brand.
- Ensured that procedures in region stores were being executed properly and consistently in accordance with the company operations policies and procedures.
- Continued coaching and development of the store teams to ensure retail excellence.
- Supported, coached and inspired the store teams to help them create an energetic and positive customer experience through the flawless execution of the company sales model.
- Oversaw the development of each Center Leader and store manager. Identified performance issues. Developed and delivered specialized training to address the issues.
- Partnered with the Regional Manager and Regional Leadership Specialists to create a region-wide talent management program that included succession planning, hiring needs and individualized professional development for all staff members.
- Helped build bench strength by coaching others in networking and identifying individuals that fit the culture of the brand.
- Optimized training curriculum while utilizing instructional techniques, team exercises, group discussions and lectures.
- Trained newly hired top talent to fill key positions and maximize productivity.
- Evaluated individuals regularly for progress or growth potential to guide decisions regarding advancement and additional training.
- Monitored training effectiveness through observation and metrics analysis.
- Developed practical training programs to impart knowledge and improve individual skill sets.
- Conducted site visits and follow up to verify progression and development of personnel.
- Created training classes and role-plays for leadership and employee development which I facilitated throughout all regions in the entire west coast.
AnthropologieLas Vegas, NV
Home Department Manager- Visual Team
02.2011 - 03.2012
Job overview
- Analyzed business needs and managed payroll daily adjusting objectives as needed to manifest desired results.
- Trained and coached the store team on standards in customer service excellence, product placement, time management and visual standards.
- Lead weekly walkthrough of home department with management and visual team. Tracked department sales and responded to top velocity item store trends through visual merchandizing and staff education.
- Conducted training on home department velocity items in daily staff huddles.
- Created product education board for staff on new home department product lines.
- Member of visual team. Executed all visual directives using various art mediums and techniques.
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Executed merchandising and floor moves based on seasonal changes, business needs and trends.
- Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.
- Maintained high merchandising standards by building attractive displays and monitoring inventory levels.
- Delegated work to staff, setting priorities and goals.
BCBG/Herve Leger Las. Vegas , NV
Assistant Manager
01.2010 - 01.2011
Job overview
- Responsible for overseeing the customer experience executed by staff and management of staff clientele books.
- Managed team and personal clientele objectives.
- Ensured excellent level of customer service through regular assessment, coaching, training and development of the store team.
- Consistently maintained silver circle selling excellence.
- Oversight of visual standards on the selling floor and stockroom.
- Delegated daily tasks to team members to optimize group productivity.
- Coached team members and delivered constructive feedback to promote better productivity and build confidence.
- Delegated assignments based on team strengths to optimize floor coverage and service levels.
Self EmployedTampa , FL
Aesthetician
09.2007 - 12.2009
Job overview
- Performed aesthetic services including facials and chemical peels, makeup application and permanent makeup procedures.
- Built business through outside marketing and networking.
Aesthetica Medi Spa Brandon, FL
Aesthetician And Spa Manager
08.2006 - 09.2007
Job overview
- Developed spa menu of services and literature.
- Designed interior of consultation and procedure rooms.
- Performed all client consultations using VISIA Imaging System.
- Performed all facial procedures including medical grade peels.
- Performed all permanent makeup procedures.
- Oversight of product sales and inventory.
- Handled all outside and in-house marketing.
- Anticipated spa and salon guest concerns and addressed problems quickly and to satisfaction of patrons.
- Maintained meticulous records to document client information.
- Developed seasonal and targeted promotions to drive brand exposure and generate revenue.
Asheville Vein Center & Medi Spa Asheville , NC
Aesthetician - Spa Development Coordinator
11.2004 - 08.2006
Job overview
- Created interior design aesthetic and decor of entire spa.
- Developed menu of services.
- Selected product lines for backbar and retail.
- Performed all client consultations using VISIA Imaging System.
- Performed all spa facial treatments.
- Performed laser hair removal using Nd YAG laser. Trained nurses to perform hair removal treatments using Nd YAG laser.
- Performed all IPL treatments for rosacea, acne and pigment/aging issues. Trained nurses to perform IPL treatments.
- Assisted in Botox, Restylane and Mesotherapy treatments.
- Assisted is Sclerotherapy and Endovenous Laser Ablations.
- Performed all lash extension applications.
- Performed all permanent makeup procedures.
- Spearheaded entire onboarding and orientation process for new employees, providing education and information to facilitate learning
- Evaluated employee skill levels and implemented new techniques to boost staff knowledge.
MAC Cosmetics Brandon , FL
Makeup Artist
06.2003 - 12.2004
Job overview
- Performed opening and closing procedures.
- Provided makeup services for weddings, proms and other special events.
- Completed certification in Focused Demo, PHD, Communication and Application and Advanced Makeup Technique.
- Consistently exceeded all sales goals and IPT requirements.
- Obtained consistent freelance makeup work as a result of in-store applications.
- Trained and mentored new makeup artists.
- Created brand awareness through sharing and demonstration of product knowledge.
- Employed artistry and technique expertise by working directly with clients representing products at industry or fashion shows and private events.
CacheTampa , FL
Assistant Manager
02.2000 - 06.2003
Job overview
- Outfitted for all fashion shows and in-store promotions.
- Consistently maintained highest sales per hour, IPT and new customer/repeat customer base.
- Successfully coordinated 6 charity fashion shows.
- Mentor manager for new employees.
- Mentored staff to enhance skills and achieve daily targets, using hands-on and motivational leadership.
- Collaborated with store manager to develop strategies for achieving sales and profit goals.
- Enforced company policies and procedures to strengthen operational standards.
- Organized schedules, workflows and shift coverage to meet expected business demands.
- Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
La France Ybor City , FL
Sales Lead & Visual Team
03.1997 - 02.2000
Job overview
- Organized various departments of clothing and jewelry by period.
- Designed and constructed 4 large street window displays and in-store jewelry cases monthly to reflect current fashion trends inspired by vintage influences.
- Assisted designers and movie costumers in the selection of period clothing and prints for use and reproduction.
- Assisted and participated in 3 charity fashion shows and 2 live remote interviews.
- Assisted in purchasing and pricing of various vintage items. Including furniture, clothing, jewelry, hats and various accessories.
- Engaged shoppers, providing assistance and information on merchandise and product features.
- Maintained attractive merchandise displays to maximize purchases.
Timeline
Practice Manager & Trainer
American Veterinary Group
04.2021 - Current
Practice Manager
Southpaw Animal Health
10.2017 - 03.2021
Regional Trainer
Luxottica North America - Sunglasses Hut
03.2012 - 12.2016
Home Department Manager- Visual Team
Anthropologie
02.2011 - 03.2012
Assistant Manager
BCBG/Herve Leger
01.2010 - 01.2011
Aesthetician
Self Employed
09.2007 - 12.2009
Aesthetician And Spa Manager
Aesthetica Medi Spa
08.2006 - 09.2007
Aesthetician - Spa Development Coordinator
Asheville Vein Center & Medi Spa
11.2004 - 08.2006
Makeup Artist
MAC Cosmetics
06.2003 - 12.2004
Assistant Manager
Cache
02.2000 - 06.2003
Sales Lead & Visual Team
La France
03.1997 - 02.2000
Manhattan Academy
Aesthetician
Cleopatra’s Ink
Permanent Makeup Specialist
Cleopatra’s Ink
Microdermabrasion Specialist
Lavish Lashes
Lash Extension Technician
Obagi
Blue Peel Certified
Education
Manhattan AcademyTampa, FL
Aesthetician
2003
Cleopatra’s Ink Tampa, FL
Permanent Makeup Specialist
2004
Cleopatra’s Ink Tampa, FL
Microdermabrasion Specialist
2004
Lavish Lashes New York, NY
Lash Extension Technician
2005
Obagi Tampa, FL
Blue Peel Certified
2006
Skills
- Operations management
- Performance management
- Team leadership
- Customer relationships
- Talent management and leadership development
- Visual merchandise and display coordination
- Outstanding client care
- Excellent communication skills
- Presentation skills
- Staff training and development
- Curriculum development
- Training manuals and materials
- Training program design
- Strategic business planning
- New hire training
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