Danielle Matherne
Website/Project Manger
Biloxi,MS
Summary
Focused and talented website project manager adept at creating, engaging and completing web projects on time and in scope. Extremely detailed and experienced in remote digital marketing areas of SEO, including Yoast Certifications, conversion, ADA compliance, design, navigation, and relevant content best practices with over 7 years of experience. Well versed in Google Analytics, Tag Manager, and Console. Skilled in keeping projects efficient in accordance with quality standards. Applying creative and analytical approach to projects for continuous improvement.
Overview
19
19
years of professional experience
1
1
year of post-secondary education
6
6
Certifications
Work History
Website Manager
Ventures Endurance
11.2022 - Current
- Collaborate with internal team of directors, project managers, designers, and content writers to develop and build engaging event websites following best practice guidelines
- Work together with team to handle customer issues, keeping customer up to date with progress and answering any questions
- Establish regular check ins with team members both individually and as group, to provide ongoing feedback and review goals
- Train, implement, and ongoing management of Google Analytics, Tag Manager, and Console
- Train, implement, and ongoing management of SEO best practice standards on event websites
- Provided training and mentorship for team members on best practices in ADA, SEO, and UX/UI
- Trained team members in site implementation, updating and maintenance procedures.
- Coordinated with project managers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Create and maintain processes for project managers and internal team members to follow for maximize efficiency
- Develop process documentation for web team
- Develop and maintain quality assurance process for all websites
- Streamlined internal processes by creating efficient workflows for content management, review, and publication.
- Developed performance metrics to benchmark website builds, first response time, and average handle time for edits.
- Troubleshot issues with websites and fixed scripting and use issues.
- Identify potential problems and roadblocks and work to find solutions in order to maximize efficiency
- Configured, purchased, and maintained domains for websites
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Optimized website loading times by implementing technical solutions such as caching mechanisms, image optimization techniques, and server-side configurations.
- Managed website projects from inception to completion, ensuring timely delivery and adherence to all best practices for ADA, SEO, and UX/UI.
- Implemented website accessibility standards such as WCAG 2.0 guidelines to ensure user-friendly experience for all visitors, regardless of ability or device type.
- Introduced and implemented CrazyEgg as tool to identify potential enhancements for websites for user experience and conversion
- Analyzed user behavior data via Google Analytics to make informed decisions on UX/UI adjustments for better overall usability.
- Enhanced user experience by optimizing website layouts and navigation features.
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Increased web traffic by implementing effective SEO strategies and keyword research.
- Exploring and implementing new design layouts.
Website Project Manager
Searchbloom
08.2022 - 09.2022
- Lead and manage scope, timeline, budget, and communication for several web projects at once
- Develop detailed project plans and lead discovery for collecting information from partners
- Maintain and update all project plan documentation from initiation to execution
- Facilitate project meetings and milestones, internally and with partners
- Monitor and QA websites
- Ensure adherence to web standards, quality assurance principles, usability best practices, and web analytics-driven decisions
- Collaborate with internal and external teams to guide production process such as designs, content, SEO research, landing pages, etc
- Manage and execute project tasks in internal project management tool
- Responsible for monitoring resources, tracking efforts, and optimizing costs.
Senior Website Project Manager
Vortala
05.2017 - 08.2022
- Manage and monitor case load of 28-30 projects so that projects are progressing along in scope and on schedule
- Publish all content according to SEO best practices
- Building websites with best practices for user experience, SEO and conversion
- Review in detail all components of project - Salesforce, dashboard, SEO, design, on page best practices - before sending for QA
- Monitor and QA websites
- Excellent communicate (written and verbal) with multiple teams throughout project
- Manage heatmap and conversion cases from internal departments
- Actively heatmap websites for new conversion opportunities
- Manage time tracking projects in Salesforce
- Collaborate with internal departments on new tools and opportunities
- Participate, lead, and organize special projects
- Keeping company website process documentation up to date; create and write new process documentation
- Train new employees as added to team; cross train employees.
Website Project Specialist
Vortala
08.2016 - 04.2017
- Project, time and client management to develop websites
- Manage collection of projects from new and existing clients
- Proactively monitoring projects for forward movement
- Excellent communication (verbal and written) and recording of client interaction
- Collaborating with clients on timely response times to keep their project moving
- Ability to identify client, website and user needs to build out highly converting websites
- Working and communicating with multiple departments
- Publishing of all content according to SEO best practices
- Build websites with best practices for user experience, SEO and conversion
- Review in detail all components of project before sending for QA.
Client Support Specialist
Vortala
04.2015 - 07.2016
- Answering incoming support calls, email and chat from clients
- Completing and communicating with clients on customer service requests
- Answering questions and guiding clients on website best practices and how they could benefit from makeovers/updates
- Helping clients with technical issues such as emails
- Casing and communicating with internal teams when needed to help with client requests
- Completing Dashboard Orientations with new clients
- Website page editing and commenting.
Office Manager
Care Chiropractic Clinic
Mandeville, LA
04.2011 - 04.2015
- Train all office employees on their roles, office manuals, time and attendance tracking, as well as coordinate all payroll for them
- Answering phones, scheduling patients, pulling and preparing all charts, and verification of chiropractic insurance coverage
- Calculate and collect patient portions for visits
- Run semi-annual audits for Medicare patients
- Run monthly reports on unpaid claims
- Bill insurance companies and patients
- Post payments from all parties
- Monitor patients on unattended and attended physical therapies
- Coordinate chiropractic, massage therapist, and neurofeedback schedules to flow accurately and timely.
Billing Manager
Saint Optical
LaPLace, LA
08.2008 - 04.2015
- Answering phones and scheduling patients
- Medical and vision insurance verification
- Calculating and collecting co-pays and patient portions
- Performed billing of insurance companies with correct CPT and ICD codes
- Post all payments from insurance companies and patients
- Monthly reporting to keep up with unpaid claims, including follow up on all unpaid or denied claims
- Performed routine opening/closings, maintained clean, accurate and accessible records
- Created new standard billing procedures improving claim and patient cash flow
- Managed monthly billing process to complete billings and monthly recalls.
Receptionist/Insurance Verification
Rainbow Pediatrics
LaPlace, LA
01.2007 - 08.2008
- Scheduled patient appointments in respective doctors' calendars and followed up with reminder phone calls
- Greeted visitors and initiated triage processes for clients to streamline patient flow
- Completed administrative patient intakes with case histories, insurance information and mandated forms
- Registered and verified patient records before triage with most up-to-date information
- Reviewed and verified insurance coverage information
- Verified client information by analyzing existing evidence on file
- Made contact with insurance carriers to discuss policies and individual patient benefits
- Maintained strong knowledge of basic medical terminology to better understand services and procedures
- Assured timely verification of insurance benefits prior to patient procedures or appointments
- Observed strict procedures to protect sensitive patient information, medical records and payment data
- Scanned identification and insurance cards.
Receptionist
Collins Blvd Family Dentistry
Covington, LA
12.2005 - 01.2007
- Scheduled patient appointments in respective doctors' calendars and followed up with reminder phone calls
- Greeted visitors and initiated patient intakes with case histories, insurance information and mandated forms for clients to streamline patient flow
- Managed office logistics by scheduling appointments, maintaining files and collecting payments
- Registered and verified patient records before arrival with most up-to-date information
- Verified client information by analyzing existing evidence on file
- Made contact with insurance carriers to discuss policies and individual patient benefits
- Assured timely verification of insurance benefits prior to patient procedures or appointments
- Obtained payments from patients and scanned identification and insurance cards
- Managed office bookkeeping with insurance billing and patient payments
- Observed strict procedures to protect sensitive patient information, medical records and payment data
- Organized and maintained patient chart filing system to promote quick data finding for staff
- Frequently double-checked patient histories and current information while scheduling follow-ups and other appointments
- Managed billing of all insurance at end of day
- Managed monthly billing for patients, follow up on all claims over 30 days, running reports on doctor production and business production
- Managed enrolling providers with new insurance companies.
Education
Associates Degree - Medical Insurance Billing and Coding
Bryman College
New Orleans, LA 01.2005 - 12.2005
Skills
SEO
Additional Information
On the development side of web management, I've worked in GoDaddy, Cloudflare, and SiteGround. Within Wordpress, I've most commonly worked with Divi and Elementor themes.
Certification
HIPPA Training, Gannett
Timeline
Data Privacy Training, Gannett
07-2024
HIPPA Training, Gannett
05-2024
Code of Conduct Training, Gannett
05-2024
Anti-Harassment US Training, Gannett
05-2024
Building a Speak-Up Training, Gannett
04-2024
Cybersecurity Training, Gannett
10-2023
Website Manager
Ventures Endurance
11.2022 - Current
Website Project Manager
Searchbloom
08.2022 - 09.2022
Senior Website Project Manager
Vortala
05.2017 - 08.2022
Website Project Specialist
Vortala
08.2016 - 04.2017
Client Support Specialist
Vortala
04.2015 - 07.2016
Office Manager
Care Chiropractic Clinic
04.2011 - 04.2015
Billing Manager
Saint Optical
08.2008 - 04.2015
Receptionist/Insurance Verification
Rainbow Pediatrics
01.2007 - 08.2008
Receptionist
Collins Blvd Family Dentistry
12.2005 - 01.2007
Associates Degree - Medical Insurance Billing and Coding
Bryman College
01.2005 - 12.2005
Accomplishments
- Achieved Web Team efficiencies and consistency by introducing processes for web edits and builds.
- Achieved top SEO/Google rankings by completing training then follow through with implementation with accuracy and efficiency.
- Achieved consistency across all events by completing rebuilds with up to date best practices for SEO, ADA compliance, and UX/UI.
Work Preference
Work Type
Full TimeLocation Preference
RemoteImportant To Me
Work-life balanceCareer advancementHealthcare benefitsFlexible work hoursWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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