Summary
Overview
Work History
Education
Skills
Timeline
Generic

Danielle Matthews

Los Angeles,CA

Summary

Hardworking and passionate candidate offering over 10 years of experience in both the hospitality and live music industries, where I utilized my diverse skillset including exceptional customer service, collaborative team-building, creative and technical copywriting, and marketing strategies.

Overview

10
10
years of professional experience

Work History

Hospitality Manager

SALT'S JR, LLC
04.2017 - 03.2024
  • Managed daily operations, ensuring high-quality service delivery at one of LA's top dining destinations.
  • Enhanced guest satisfaction by promptly addressing concerns and implementing effective solutions.
  • Developed a loyal customer base by consistently exceeding expectations with personalized attention and care.
  • Increased revenue by developing and implementing innovative marketing strategies to attract new customers.
  • Developed comprehensive marketing plans for special events, promotions, and community outreach efforts to boost brand visibility.
  • Organized special events and promotions, resulting in increased bookings and repeat business.
  • Contributed to community engagement efforts through participation in local events, sponsorships of charitable initiatives, and partnerships with area schools or organizations.
  • Monitored cash flow and accounting operations to support accurate record-keeping.
  • Administered payroll, accounting, and purchasing.
  • Developed and implemented comprehensive employee training programs that covered essential food service skills, customer service, and safety protocols.
  • Controlled labor hours and inventory costs through hands-on management and proactive changes.
  • Motivated staff to perform at peak efficiency and quality.

Co-Founder

Songbird Sessions (ThreeFoldAgency, LLC)
04.2019 - 12.2022
  • Co-founded a unique and immersive, live music experience for women, women-identifying, and non-binary artists.
  • Delivered high-quality productions within tight deadlines, demonstrating strong project management skills.
  • Enhanced audience engagement by incorporating interactive elements and multimedia in live event production.
  • Increased audience engagement by curating diverse lineups that catered to varying tastes and demographics.
  • Negotiated contracts for optimal financial results, while maintaining strong relationships with agents and managers.
  • Captivated audiences by crafting compelling and persuasive copy for advertising campaigns.
  • Boosted brand awareness with the development of engaging social media content and blog posts.
  • Enhanced email marketing effectiveness by creating personalized, targeted messages for diverse customer segments.
  • Improved overall brand voice consistency by refining company guidelines for tone and style in written materials.


Social Media Manager | Copywriter

Blind Blind Tiger
10.2013 - 11.2015
  • Increased brand awareness by developing and implementing effective social media strategies for a Los Angeles-based, online music publication.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
  • Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
  • Facilitated cross-functional collaboration between departments such as design, marketing, and product teams so as to create cohesive digital experiences.

Education

Associate of Arts -

Miracosta College
Oceanside, CA

Skills

  • Effective writing
  • Excellent Communication
  • Critical Thinking
  • Concept Development
  • Content Marketing
  • Project Management
  • Customer Service
  • Accounting
  • Data Entry Efficiency
  • Time management abilities
  • Teamwork and Collaboration

Timeline

Co-Founder

Songbird Sessions (ThreeFoldAgency, LLC)
04.2019 - 12.2022

Hospitality Manager

SALT'S JR, LLC
04.2017 - 03.2024

Social Media Manager | Copywriter

Blind Blind Tiger
10.2013 - 11.2015

Associate of Arts -

Miracosta College

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Danielle Matthews