Danielle McCormick

Worked with educational, Fintech and Healthcare clients. My role includes creating the media strategy, pitching the media and securing media coverage.

After Skava was acquired, I created a PR and Marketing consultancy. I worked with a wide variety of companies including educational companies, tech start-ups, B2B, SaaS, blockchain, environmental organizations, world famous athletes and artists.

• Skava is a leading provider of next-generation multi-channel e-Commerce solutions to major retailers across the world.
• I joined the company as employee #3 to oversee both sales and marketing, I helped bring on board some of the biggest retailers in America as clients e.g Macys, Gap Staples, Toys R Us etc.
• I helped grow the company to $30 million in revenue before it got acquired
• As well as traditional marketing functions such as online and offline marketing, content creation, trade shows, webinars etc I also established the analytics and usability division for the company.
• I advised clients on social media and emerging technology strategies,
• I set up our European office and was in charge of company culture.

• I was initially hired by Ireland's biggest building product supplier to create their sustainable building product division "Richmond Green"
• After I had successfully established this division, they asked me to become CMO of the entire company
• I oversaw the marketing for over 3,000 products across Ireland and the UK.