Danielle McDonald

Passion project co-founded with my husband, John Haaf. Through networks and partnerships with animal rescues in the tri-state area, we foster, adopt and care for 15 - 20 rabbits. We are in the process of becoming a 501(c)(3) nonprofit.

• Service A-level clients including company's top account. Collaborate with sales & fragrance development to grow new customers into multi-million partners.
• Oversee marketing managers, summer students and interns. Conduct performance evaluations.
• Create innovative strategies to drive customer engagement. Coordinate cross-divisionally to generate dynamic marketing content and sales tools.
• Developed & branded Agilex Co-Lab, a proprietary consumer-centric approach to support olfaction, trends and brand initiatives. Regularly design and conduct online consumer testing. Analyze research to identify trends and opportunities, and validate concepts.
• Develop creative presentations, trend reports, kitted assets, and product data sheets.
• Initiate sessions with sales team leaders to brainstorm new ideas and sales strategies.

• Presented internationally including 2016 World Candle Congress (NCA & WCC), and attended global trade shows.
  
• Led marketing efforts in the Global Air Care Center of Excellence – expertise in mass, specialty and direct sell. Partnered with Consumer Insights for concept development, co-creative initiatives, and US and global consumer studies.
• Proficient at leveraging learnings into opportunities. Strategically analyzed client portfolios against category trends and competitors to identify areas of opportunity.
• Created comprehensive lifestyle concepts for overarching themes tailored to client needs – including mood boards, color palettes, packaging, store design and social media.