Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Danielle Olson

Miami,FL

Summary

Experienced Marketing and Events Professional with expertise in planning, budgeting and management. Develops successful promotional campaigns and creates effective marketing and advertising materials. Keeps up with latest trends and techniques in event planning industry and maintains proficiency with industry software and tools.

Overview

5
5
years of professional experience

Work History

Marketing and Events Intern

Bay 13 Brewery
11.2022 - 06.2023
  • Created and managed highly targeted social media campaigns, achieving a 15% increase in organic growth and a 12% boost in follower engagement within six months.
  • Developed and executed a data-driven content calendar, leading to a 20% increase in click-through rates
  • Executed an integrated branding strategy across various channels, ensuring consistent brand messaging, visual identity, and tone.

Assistant Director of Communications

FIU Homecoming Council
03.2021 - 12.2022
  • Streamlined monthly marketing schedules, implementing weekly deadlines for the creation and distribution of engaging social media and print marketing materials
  • Managed an allocated budget, while effectively meeting the standards of producing and distributing incentivizing merchandise, contributing to a 35% boost in event attendance and revenue generation.
  • Successfully negotiated with vendors to secure competitive pricing and favorable terms for merchandise orders and printed advertisements, resulting in cost savings and timely delivery of high-quality promotional materials.

FOH Trainer

Tijuana Flats Tex-Mex
07.2018 - 01.2022
  • Collaborated with management to identify areas for improvement and develop targeted training modules to enhance FOH team.
  • Conducted engaging training sessions for 2 to 4 new FOH employees, covering menu knowledge, order taking, and POS system operation.
  • Delegated side tasks and provided guidance on restaurant opening and closing procedures, ensuring operational excellence and elevated customer experiences.

Education

Bachelor of Science - Hospitality Management

Florida International University
Miami, FL
05.2023

Skills

  • Digital Marketing
  • Graphic Designs
  • Microsoft Office Suite
  • SEO Proficiency
  • Social Media Analytics
  • Content Creation
  • Project Coordination
  • Budgeting
  • Creativity
  • Vendor Management
  • Communication
  • Leadership

Additional Information

  • AWARDS , Chaplin School of Hospitality & Tourism Management 2023- Dean’s List
  • HONORS, Chaplin School of Hospitality & Tourism Management 2023- Graduate Honnors

Timeline

Marketing and Events Intern

Bay 13 Brewery
11.2022 - 06.2023

Assistant Director of Communications

FIU Homecoming Council
03.2021 - 12.2022

FOH Trainer

Tijuana Flats Tex-Mex
07.2018 - 01.2022

Bachelor of Science - Hospitality Management

Florida International University

Similar Profiles

CREATE PROFILE
Danielle Olson