Danielle Paolella
Newton,NJ
Summary
Experienced Marketing and Project Manager with a strong focus on content and project management. Proven track record in creating and analyzing email and SMS campaigns, managing social media content, and leading a team of contractors. Adept at optimizing marketing strategies through data analysis and maintaining high standards of communication and organization.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Operations Manager
Treble Health
05.2022 - Current
- Organized trade shows and exhibitions to promote brand awareness.
- Analyzed market trends to identify potential opportunities for growth.
- Researched emerging technologies in digital marketing space.
- Supervised a team of junior marketers in executing various projects.
- Planned events such as webinars or seminars to engage customers.
- Maintained relationships with key customers through regular communication.
- Performed market analysis to better understand target audiences.
- Monitored competitors' activities to keep up with industry trends.
- Generated ideas to increase sales through creative promotions.
- Collaborated with teams across the organization to develop integrated campaigns.
- Developed marketing strategies based on corporate objectives and market trends.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Interviewed and hired talented individuals to add value to marketing team.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Collected and analyzed market research data for use in forecasting.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Supervised creation of marketing materials and collateral.
- Planned advertising campaigns for online, print and other mediums.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Delivered marketing strategy updates to upper-level management.
- Collaborated with other departments to coordinate strategic marketing activities.
- Managed the design and production of promotional materials, such as websites and brochures.
- Tracked, analyzed and reported on marketing program results.
- Analyzed sales data to update a product or adjust marketing strategy.
- Drove consistent, relevant traffic and leads from our social network presence.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Set specific marketing goals that align with the overall direction and business goals.
- Led nationwide marketing campaigns from planning to execution.
- Developed and managed digital marketing campaigns.
- Oversaw the company's marketing budget.
- Produced ideas for promotional events or activities and organized them efficiently.
- Identified opportunities for new client acquisition through various marketing channels.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Supervised the department and provided guidance and feedback to other marketing professionals.
- Monitored progress and submitted performance reports.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Liaised with media and advertising agencies to promote products.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Managed creation of marketing materials, collateral and sales support tools.
- Developed social media marketing strategies to help brand company and increase sales.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Leveraged analytics tools such as Google Analytics to track website traffic trends.
- Established metrics and key performance indicators to monitor marketing campaign effectiveness.
- Developed and implemented process improvements for marketing operations.
- Monitored email campaigns for deliverability rates, open rates, click-through rates.
- Generated leads by utilizing SEO best practices in website content creation.
- Implemented effective communication protocols between internal teams working on different aspects of a given project.
- Advised other departments on best practices related to managing large-scale projects.
- Developed and maintained project plans, timelines, and budgets.
- Managed multiple projects with competing deadlines simultaneously.
- Analyzed data from various sources such as surveys, interviews, focus groups. to inform decision-making related to projects.
- Coordinated resources across multiple departments and teams as needed for successful completion of projects.
- Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.
- Provided guidance to team members regarding tasks assigned to them.
- Identified risks associated with each project and developed strategies for mitigating those risks.
- Created and implemented processes to ensure successful completion of projects.
- Drafted reports summarizing progress made on projects for review by executive leadership team.
- Presented findings from data analysis in a clear, concise manner that was easily understood by stakeholders at all levels of the organization.
- Conducted regular status meetings with internal teams and external partners to track progress against established milestones.
- Maintained records of all documents related to each project including specifications, change orders, invoices.
- Facilitated resolution of conflicts between team members when necessary.
- Created project plans with established timelines, assigned to appropriate teams and managed workflow throughout construction.
- Built and established strong partnerships with teams, vendors and contractors.
- Led meetings with internal team members, consultants and contractors.
- Drafted project construction schedule and updated as job progressed.
- Identified needs and coordinated resource allocation to deliver quality standards on time and within budget.
- Created team objectives and roles with specific goals outlined for each individual.
- Reviewed project risks and devised proactive strategies to avoid potential roadblocks.
- Focused on project monitoring and management by developing forecasts and tracking expenses.
- Forecasted, scheduled and monitored project timelines, personnel performance, and cost efficiency.
- Determined project staffing needs and led resource management.
- Modified project plans when needed to better align with organizational objectives.
- Developed solutions to project risks and issues, meeting quality and timeline goals and objectives.
- Produced thorough, accurate and timely reports of project activities.
- Identified project needs by reviewing project objectives and schedules.
Education
Bachelor of Arts - Sociology
Seton Hall University
South Orange, NJ05-2018
Skills
- Trend Analysis
- Content Strategy
- Marketing automation
- Campaign Management
- Data-driven decision-making
- Performance Analysis
- Customer Segmentation
- Marketing campaign management and development
- Social Media Marketing
- Digital Marketing
- Social Media Platforms
- SEO Optimization
- Project Management
- Strategic Planning
Certification
- eCornell University, Social Media Marketing Certificate, 2022
Timeline
Marketing Operations Manager
Treble Health
05.2022 - Current
Bachelor of Arts - Sociology
Seton Hall University
- eCornell University, Social Media Marketing Certificate, 2022
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