Hi, I’m
Danielle Pickett, M.A.
Winter Park,United States
Summary
Accomplished Brand Strategy Consultant with a proven agency track record, improving retainer health and success through creative solutions. Expert in omnichannel campaign strategy, team leadership, and stakeholder communication. Seeking growth opportunities in Brand and Product Strategy at an esteemed company.
Overview
3
years of professional experience
Work History
Avenue Z
Senior Brand Strategist
01.2024 - Current
Job overview
- Lead 30 teams across paid, owned, and earned media disciplines whilst increasing client retention rate by 87%.
- Use first and third-party data to create campaign, product, brand, and GTM strategies for all Tier 1 accounts.
- Conducted market research and crafted creative strategies that led to $1.75M in upsells in 2024.
Avenue Z
Digital Strategist
05.2023 - 01.2024
Job overview
- Directed 21 accounts, creating omnichannel strategies across paid search, SEO, paid social, email, and CRO.
- Created 250+ insights dashboards to track real-time channel performance for strategic decision-making.
- Served as the point-of-contact for all clients within my portfolio and managed stakeholder expectations.
The University of Central Florida
Graduate Research Associate
01.2022 - 05.2022
Job overview
- Created an ADA-compliant, UX/UI-first course on critical thinking for 2,000 undergraduate students.
- Conducted 180+ hours of first-party research with a multidisciplinary team of professors.
Education
The University of Central FloridaOrlando, FL
Master of Arts from Interdisciplinary Digital Media & Public Relations
05-2023
University Overview
- 3.98 GPA (Top 5% of Class).
- Research Project: The Mental Symptom Simulator, an AR Application to Simulate Alzheimer's Disease.
University of Central FloridaOrlando, FL
Bachelor of Arts from Business Communications
05.2021
University Overview
- Minor in Spanish Language and Literature.
- Member of Delta Delta Delta, UCF Panhellenic Board (Vice President), and AD/PR Club.
Skills
- Omnichannel Campaign & Media Strategy
- Cross-Functional Team Leadership
- Market Research & User Insight Analysis
- SEO, CRO, Email, Paid Social, Paid Search Expertise
Timeline
Senior Brand Strategist
Avenue Z
01.2024 - Current
Digital Strategist
Avenue Z
05.2023 - 01.2024
Graduate Research Associate
The University of Central Florida
01.2022 - 05.2022
The University of Central Florida
Master of Arts from Interdisciplinary Digital Media & Public Relations
University of Central Florida
Bachelor of Arts from Business Communications
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