Danielle Piscopo
Lake Zurich,IL
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
15
15
years of professional experience
Work History
REGIONAL MARKETING MANAGER
Alixandra Collections
05.2022 - Current
- Implements new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Developed strategic and tactical marketing plans for region.
- Creates entire look and feel of in store visual merchandising strategies to better target specific audiences and drive sales +15% over LY.
- Developed new store design concept by providing space planning maps, color palette selections and updated fixture presentations that met budget needs.
MARKET VISUAL MANAGER
Victoria's Secret
03.2019 - 05.2022
- Led District in building merchandising skills and capabilities that delivered consistent brand story, elevated presentation, and personalized customer experience in each store.
- Designed appealing merchandise displays to attract customers to district, increasing foot traffic 22%.
- Traveled to top 10 stores to provide development opportunities through hands on training, learning labs, and coaching.
- Improved consistency across stores by building accountability to current brand tools to 100% completion.
STORE MANAGER
Victoria's Secret PINK
08.2017 - 03.2019
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Ensured operational excellence though visual merchandising, payroll management, inventory control, and delivering on operational standards
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing sales by 15% to LY.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
VISUAL MERCHANDISING COORDINATOR
EXPRESS Home Office
04.2016 - 08.2017
- Spearheaded visual merchandising for Men's brand by creating strategic presentation plans.
- Created look and feel of seasonal floorset visual merchandising publications to better target specific audiences.
- Elevated seasonal product assortment, marketing, visual elements, and styling through mock store floor set builds.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
MERCHANDISING MANAGER
Victoria's Secret
03.2014 - 04.2016
- Executed visual execution and ensured that elevated presentation standards were maintained in partnership with team.
- Organized Brand Guide direction, space planning maps, product standards, styling and elevated merchandising strategy within store.
- Trained 20 team members in successful strategies to meet operational and sales targets.
OPERATIONS MANAGER
Victoria's Secret
06.2008 - 03.2014
- Established positive and effective communication among staff and organization leadership, reducing miscommunications and missed deadlines.
- Handled +20 daily customer relations issues, enabling quick resolution and client satisfaction.
- Coached 32 employees in successful selling methods and encouraged cross-selling to drive revenue.
Education
Bachelor's Degree - Fashion Merchandising & Marketing
The Illinois Institute of Art-Schaumburg
Schaumburg, IL05.2011
Associate Degree - Liberal Arts
William Rainey Harper College
Palatine05.2009
Skills
- Promotional Campaigns
- Market Analysis
- Administering Social Media Accounts
- Project Management
- Analytics and Metrics
- Store Merchandising
- Staff Leadership
- Merchandising Plan Creation
- Delivery Fleet Management
- Space Planning
- Team Member Development
- Sales Strategies
Timeline
REGIONAL MARKETING MANAGER
Alixandra Collections
05.2022 - Current
MARKET VISUAL MANAGER
Victoria's Secret
03.2019 - 05.2022
STORE MANAGER
Victoria's Secret PINK
08.2017 - 03.2019
VISUAL MERCHANDISING COORDINATOR
EXPRESS Home Office
04.2016 - 08.2017
MERCHANDISING MANAGER
Victoria's Secret
03.2014 - 04.2016
OPERATIONS MANAGER
Victoria's Secret
06.2008 - 03.2014
Bachelor's Degree - Fashion Merchandising & Marketing
The Illinois Institute of Art-Schaumburg
Associate Degree - Liberal Arts
William Rainey Harper College