CRM and marketing platforms: Salesforce Marketing Cloud, Marketo, HubSpot, Mailchimp
DANIELLE COMETA
Program Manager
St. Louis,MO
Summary
Strategic Program Manager with experience leading enterprise-wide transformation, operational excellence, and data-driven initiatives across finance, marketing, and technology. Managed multi-million-dollar portfolios and cross-functional teams to deliver results, including a 25% reduction in delivery cycles, 98% data accuracy, and over $1M in cost savings. Skilled in building PMO and governance frameworks, streamlining processes, and increasing organizational transparency through TBM, Agile, and Lean practices. Proven ability to align strategy, technology, and execution to drive impactful business outcomes.
Overview
23
23
years of professional experience
6
6
Certification
Work History
Program Manager
CHARTER COMMUNICATIONS (Consultant)
St. Louis, MO
03.2025 - 05.2025
- Managed end-to-end implementation of a multi-service ordering platform, improving operational efficiencies, and order processing time by integrating disparate legacy systems.
- Collaborated to design and implement a PMO, creating strategic guidelines to streamline portfolio management and reporting.
Director, Strategic Program Management
MASTERCARD
O'Fallon, MO
05.2016 - 11.2023
- Directed enterprise-wide programs spanning Marketing, Payments, and Consumer Platforms, aligning technology delivery with business strategy to enhance operational efficiency and innovation.
- Implemented Technology Business Management (TBM) to improve financial transparency, investment alignment, and ERP data reliability.
- Streamlined capacity management through a data-driven intake process, enhancing prioritization, and reducing cycle times by 25% during organizational realignment.
- Improved data governance accuracy from 40% to 98%, strengthening forecasting, compliance, and cross-system reporting.
- Developed platform roadmaps, dashboards, and readiness reports, supporting leadership decision-making.
- Represented leadership in readiness reviews, governance forums, and cross-functional technology alignment meetings.
E-Commerce - Program Manager
CHARTER COMMUNICATIONS (Consultant)
St. Louis, MO
10.2015 - 05.2016
- Directed integration projects prior to the Charter/Time Warner merger.
- Developed comprehensive tracking systems for integration efforts, enabling precise progress visualization, and on-time project completion.
- Streamlined development testing processes, boosting execution efficiency, and enhancing deliverable quality across multiple project phases.
- Implemented efficient workflows, reducing project bottlenecks by 30%.
Project Manager, Retail IT
Caleres (Consultant)
St. Louis, MO
04.2015 - 10.2015
- Oversaw migration to Salesforce Marketing Cloud, optimizing marketing processes for improved campaign delivery.
- Facilitated Agile methodologies documentation and training for project teams, leading to enhanced workflow efficiency and timely project completion.
- Managed the strategy & development of advanced e-commerce functionalities for web, mobile & POS platforms.
- Directed the complete lifecycle of data science and AI projects, from initial conception to final deployment.
Senior Consultant
Daugherty Business Solutions
St. Louis, MO
08.2012 - 04.2015
- Marketing Program Manager, Anheuser-Busch: Defined and operationalized digital KPIs, increasing marketing performance by 30% via social listening and analytics integration. Led transformation and standardization for all NA brands and sites.
- Project Lead, Express Scripts: Led the Client Guarantee System (CGS) migration, supporting client transitions between ESI West and Medco East; ensured operational continuity, data integrity, and compliance during corporate integration.
Various Roles
Early Career Highlights
01.2002 - 08.2012
- Delivered complex web, mobile, and application projects on time and within budget.
- Launched GoMobile.Pro and redesigned VisitMO.com, boosting digital engagement in tourism and events.
- Led CMS/platform migrations (SharePoint, Sitecore, e-commerce) and implemented SEO to improve usability and search performance.
- Built and optimized fundraising and donor management systems, strengthening data governance and donor engagement for major campaigns.
- Supported global brands (Microsoft, ConocoPhillips, Sweetish Match) with digital marketing, CRM, and social solutions to elevate brand visibility and customer engagement.
Education
Bachelor of Arts - Textiles and Apparel in Business
University of Central Missouri
Warrensburg, MOSkills
- Executive Program & Portfolio Leadership – Directing multimillion-dollar, cross-department programs using Agile, Waterfall, and hybrid delivery models
- Operational Transformation & Process Optimization – Embedding PMO frameworks, streamlining workflows, and driving enterprise efficiency improvements (25% faster cycles)
- Change Leadership & Stakeholder Engagement – Guiding organizational adoption, alignment, and collaboration across complex, matrixed environments
- Strategic Planning & Governance Frameworks – Building data-driven PMO and TBM structures that enhance transparency, predictability, and executive visibility
- Advanced Reporting & Analytics – Leveraging Domo, Tableau, Jira, and TBM insights to drive 98% data accuracy and data-backed decisions
- Risk, Performance & Vendor Management – Mitigating risks, optimizing partner performance, and achieving measurable financial outcomes ($1M cost savings)
- Ethical & Influential Leadership – Fostering accountability, collaboration, and high-performance culture through servant leadership principles
- Financial & Data Discipline – Advancing cost transparency, ROI measurement, and resource optimization through TBM and ERP integration
Certification
- Program Management Professional (PgMP)– Project Management Institute (In Progress)
- Certified TBM Executive– Technology Business Management (TBM) Council
- PMI Agile Certified Practitioner (PMI-ACP)– Project Management Institute
- Lean Portfolio Management/SAFe Agilist/SAFe Program Consultant– Scaled Agile
Work Preference
Work Type
Full TimeContract WorkGig WorkLocation Preference
On-SiteRemoteHybridSoftware
Analytics and data: Domo, Tableau, Alteryx, Google Analytics
CMS and content platforms: Adobe Experience Manager, Sitecore, and SharePoint
Project and collaboration tools: Jira, Smartsheet, Clarity, Aha!, Confluence
Cloud and data systems: AWS, Oracle, SAP
Timeline
Program Manager
CHARTER COMMUNICATIONS (Consultant)
03.2025 - 05.2025
Director, Strategic Program Management
MASTERCARD
05.2016 - 11.2023
E-Commerce - Program Manager
CHARTER COMMUNICATIONS (Consultant)
10.2015 - 05.2016
Project Manager, Retail IT
Caleres (Consultant)
04.2015 - 10.2015
Senior Consultant
Daugherty Business Solutions
08.2012 - 04.2015
Various Roles
Early Career Highlights
01.2002 - 08.2012
Bachelor of Arts - Textiles and Apparel in Business
University of Central Missouri