DANIELLE RICH
FAIRVIEW,NJ
Summary
Accomplished Executive with 33 years of global beauty industry experience in package and product development, business development, purchasing, sales, marketing, sourcing, and operations. Proven success in new product launches, increased sales and profits. Excel in dynamic environments while remaining creative and productive.
Overview
26
26
years of professional experience
Work History
Package Development Consultant
Estee Lauder Companies, Inc.
New York , NY
2010.05 - Current
- Directed and executed the Package Development responsibilities for global new product launches for the La Mer prestige skincare brand, which include, but not limited to saleable skus, deluxe samples and specialty gift sets from concept to commercialization
- Strong focus on package development of special decorated primary packaging, secondary packaging, and accessories
- Initiate all testing for all package components and finished goods against predetermined performance and sustainability criteria
- Key Achievements: Strategically executed an on time and successful global launch of all skus for the La Mer Essence Cleansing Foam in dual manufacturing locations with a dual supply chain
- Developed the prestigious Tom Ford Beauty Make Up Collection Launch
- Successfully developed Ermenegildo Zegna Uomo Men’s Global Fragrance Launch and the entire Ermenegildo Zegna Essenze Prestige Fragrance Collection
- Cost engineer MAC bag designs to achieve retail quality bags while remaining within tight cost restraints
COO, Promotional Business
Cosfibel, Inc.
New York , NY
2007.09 - 2009.05
- Provided excellent leadership for this $15 million Prestige Packaging and Accessories Sales Company, with net profit of $3.1 million
- Led sales, marketing, operations, and strategic direction with full responsibility for bottom-line factors, including business development, global product management and development processes
- Supervised 3 Sales Executives, Operations Manager, 2 Creative Directors and 3 Package Developers and general oversight of ten employees
- Built and developed business relationships with key clients and brought company awareness into the marketplace
- Demonstrated high-level presentations
- Oversaw major pricing and creative decisions and performed monthly financial evaluations of company results
- Key Achievements: Created a more responsive, market-driven organization resulting in 100% increased sales from 2007 to 2008
- Opened five key accounts within first 8 months
- Developed fresh marketing strategies for promotional packaging business to enhance US business growth
- Curated new successful products and strategic designs in Europe for key US customers
- Increased supply chain by partnering with new Asian and US Suppliers
Director of Product Development
Victoria’s Secret Beauty, Inc.
New York , NY
2000.11 - 2007.08
- Spearheaded vision, strategy, and execution of all product development initiatives for all promotional programs, including packaging, gifts, handbags, and accessories for this $1 billion dollar beauty retailer
- Directed marketing and creative teams to design products that are technically feasible and within budget during the development stage of all projects, by cost engineering products and designs
- Supervised and mentored 3 Product Development Managers
- Tracked timetables against demanding deadlines to ensure timely launch of all programs
- Directed purchasing team to evaluate componentry and manufacturing processes; made recommendations to establish acceptable alternatives
- Participated in seasonal trend presentations with merchants and design teams
- Key Achievements: Spearheaded departmental cost savings initiative to achieve multi-million-dollar cost savings
- Solely responsible for annual cost savings of $2 million or greater
- Implemented and oversaw seasonal development and production trips to Hong Kong and China
- Resulting in quicker speed to market and efficiencies
- Collaborated with suppliers on cost engineering to maintain leading edge component processes while achieving cost savings and cost avoidances
- Developed successful products with proven high profitability and exceptional sell through percentages
Package Development Manager
Estee Lauder Companies, Inc.
New York , NY
1998.05 - 2000.11
- Managed all Estee Lauder brand worldwide gifts and gift sets from concept to completion
- Ensured on-target delivery and project management of all designated programs for this $4 billion-dollar global company
- Specialized in package development of primary packaging, secondary packaging, gift items and new product specialty sets
- Traveled to various production facilities throughout Asia, Europe, and North America to source new concepts, attend trend forecasts and to oversee production runs and manufacturing
- Assessed all package components and finished goods against predetermined performance criteria
- Managed, mentored, and evaluated the performance of an Assistant Manager and Coordinator
- Key Achievements: Initiated value analysis projects resulting in increased efficiencies and multi-million-dollar cost savings
- Participated actively in corporate packaging task force
- This resulted in the creation of a reduction of residual packaging corporate policy supporting environmental goals while achieving cost savings
- Discovered qualified and introduced new innovative suppliers to Estee Lauder Global Supply Chain
- Created and implemented new supplier policies and procedures
Education
Liberal Arts -
New Jersey City University
Jersey City, New Jersey05.1992
Skills
- Visionary Leadership
- Project Management
- Key Partnership Development
- New Product Development
- Manufacturing Knowledge
- Global Alliances and Resource Evaluation
- Technical review
- Process Improvement
Timeline
Package Development Consultant
Estee Lauder Companies, Inc.
2010.05 - Current
COO, Promotional Business
Cosfibel, Inc.
2007.09 - 2009.05
Director of Product Development
Victoria’s Secret Beauty, Inc.
2000.11 - 2007.08
Package Development Manager
Estee Lauder Companies, Inc.
1998.05 - 2000.11
Liberal Arts -
New Jersey City University
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