DANIELLE SAFAR
San Francisco,CA
Summary
Experienced Director of Social with a proven track record driving growth across diverse industries, from
Telehealth to Cybersecurity SaaS. Expert in staying ahead of trends and evolving social media platforms for
captivating, cutting-edge campaigns for both B2B and B2C. Committed to exceptional results in fast-paced
environments, prioritizing client-centricity. Skilled in innovative strategy development, optimizing brand
exposure, audience engagement, and ROI. Exceptional leadership and communication abilities, adept at
managing cross-functional teams and aligning efforts for successful business outcomes.
Overview
8
8
years of professional experience
Work History
Director of Social
Five
San Francisco
10.2021 - 06.2023
- Maintained expert-level skills on the following social platforms for both paid and organic strategies: LinkedIn, Facebook, Instagram, Reddit, Twitter and TikTok
- Managed over $6M paid social media spend YoY
- Created and executed campaigns with a focus on increasing performance across multiple funnel initiatives with Awareness, Consideration and Conversion objectives
- Continually analyzed performance data and provided recommendations to improve campaign performance with the ability to quickly pivot strategies dependent on client goals
- Led and facilitated client-facing meetings with key accounts, ensuring effective communication and understanding of client objectives and needs
- Acted as the primary point of contact for clients, building strong relationships and fostering trust to drive customer satisfaction and loyalty
- Conducted comprehensive needs assessments and gathered client feedback during meetings, utilizing insights to tailor solutions and address challenges
- Presented and communicated complex ideas, strategies, and project updates to clients in a clear, concise, and persuasive manner
- Managed client expectations and provided timely updates on project progress, ensuring transparency and maintaining a high level of client satisfaction
- Successfully resolved client issues and concerns, demonstrating strong problem-solving skills and a commitment to exceeding client expectations
- Strategized and provided in-platform effective audience ICP targeting for clients utilizing both ABM and non-ABM approaches
- Developed full funnel marketing campaigns to continuously generate high quality leads at appropriate
- CACs to client sales team helping drive valuable MQLs, SQLs, SALs and Opportunities to hit business goals
- Provided and analyzed market research of competitor audience targeting, messaging, creative and content for further campaign optimizations
- Utilized robust and deliberate A/B testing across all paid social channels
- Developed ad copy and communications that lead to optimal community engagement within social campaigns
- Audited clients paid social and organic accounts and provided adjustments that could be implemented quickly to ensure long term campaign success
- Collaborated with SEO, SEM, Sales and Marketing teams to create cohesivity and alignment with overall marketing objectives and quarterly goals
- Stayed up-to-date with the latest trends and best practices in B2B, B2C & DTC social media marketing across LinkedIn, Facebook, Instagram, Reddit, Twitter & TikTok
- Led LinkedIn and B2B training to the larger paid social team on techniques and strategies needed to develop an effective full funnel marketing program on-platform.
Senior Paid Social Media Manager
Obility
Portland, Oregon
08.2020 - 10.2021
- Maintained expert-level skills in digital platforms such as LinkedIn, Facebook, Instagram, Reddit and
- Twitter ad platforms managing over $175K paid social media spend MoM
- Developed omnichannel goals for B2B SaaS clients, with an emphasis on lead generation and nurturing
- Optimized campaigns through audience reconfiguration and bid adjustment strategies to reduce cost-per-leads, maintaining sub-$250 Cost Per Lead across all accounts
- Ran analysis and reported out data to client leadership teams on campaign results and recommendations
- Created video and static assets for paid campaigns across all social platforms
- Identified target market and key ICP segments through in-depth analysis of markets and industry related trends
- Devised strategies and roadmaps to support product vision, value and increase customer engagement through utilizing social media
- Drove collaboration across functional teams, focusing on delivery objectives and continuous process improvement
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, increased online presence, brand awareness and social media traffic
- Conducted regular meetings with clients to discuss project progress, address concerns, and gather feedback, ensuring a high level of client satisfaction and retention
- Presented project updates, performance metrics, and strategic recommendations to clients, demonstrating a deep understanding of their business objectives and providing valuable insights
- Implemented effective meeting follow-up procedures, including action item tracking, meeting summaries, and next steps, to ensure seamless execution and accountability
- Continuously monitored industry trends and competitor activities, providing strategic insights and recommendations to clients to enhance their market position.
Account Manager
Leadtail
Portland, Oregon
07.2018 - 08.2020
- Executed social media campaigns for B2B SaaS brands - strategy included helping marketing leaders develop stronger customer insights and create influencer relationships to reach and engage target buyers
- Drove higher visibility for thought leadership and top performing content while connecting client social media and demand generation efforts
- Customer Insights Research: Improved upon existing marketing strategies by providing in depth insights about how and why buyers engage on social media
- Social Media Strategy and Management: Reached, engaged and influenced ICP audiences more effectively on social platforms with revamped client curated strategies and implementation of best practices across all campaigns
- Developed B2B Influencer Marketing Programs: Provided extensive research and processes around building relationships with and leveraging industry leaders who influence potential buyers
- Social Media for Events - Created more awareness, conversation and community by tapping into social media as an effective tool for event promotion.
Operations and Social Media Manager
Weaveworks
San Francisco, CA
08.2016 - 05.2018
- Owned and developed social media calendar for Twitter, Facebook & LinkedIn (Content curation, copy, tracking, audience engagement etc.)
- Created and executed social plans for product launches, trade shows, webinars and in person events
- Organized and produced company webinars and online Meet Up talks
- Developed and executed quarterly brand awareness campaigns
- Ran social media campaigns for key ICP audiences across Facebook, LinkedIn and Twitter
- Extensive management and tracking of strategic measurable objectives, timelines and budgets
- Researched media outlets and leveraged tech influencers for social promotion
- Event promotion and coordination (i.e
- Live tweeting, current event updates etc.)
- Organized and coordinated trade show presence (KubeCon + CloudNativeCon, AWS ReInvent
- DockerCon)
- Over a period of 5 months: o Increased company Twitter followers by 20% o Increased Twitter's average impressions per month by 21% o Increased company's Facebook followers by 28% o Increased company's LinkedIn engagement rate by 58% o Increased LinkedIn followers by 30%
Community Manager
NextSpace Coworking + Innovation
San Francisco, CA
08.2015 - 07.2016
- Fostering, facilitating and managing the NextSpace community through office management as well as continually demonstrating core company values to members
- Ensured coworking space ran smoothly, financially as well as encouraging the development of a healthy workspace community
- Social media management of the following platforms: Facebook, Twitter, Craigslist & MeetUp
- Update brand touch points on a regular basis to ensure cohesive messaging across all marketing channels
- Internal experiences coordinator heavily involved in planning and executing member events with local businesses
- Facilitating communication between members both in and outside the NextSpace community to foster a healthy collaborative workspace among peers
- Inventory and facilities management
- Member on/offboarding
Education
Technology - Information Management
UNIVERSITY OF CALIFORNIA SANTA CRUZ
Skills
LinkedIn, Facebook, Instagram, Reddit, Twitter and TikTok platforms (Organic and Paid)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If you are not willing to risk the usual, you will have to settle for the ordinary.
Jim Rohn
Timeline
Director of Social
Five
10.2021 - 06.2023
Senior Paid Social Media Manager
Obility
08.2020 - 10.2021
Account Manager
Leadtail
07.2018 - 08.2020
Operations and Social Media Manager
Weaveworks
08.2016 - 05.2018
Community Manager
NextSpace Coworking + Innovation
08.2015 - 07.2016
Technology - Information Management
UNIVERSITY OF CALIFORNIA SANTA CRUZ