Summary
Overview
Work History
Education
Skills
Timeline
Generic

Danielle Sanchez

Austin,TX

Summary

Proven leader with a track record of driving business growth at Wildfire Marketing Solutions, leveraging advanced analytical thinking and robust leadership abilities. Skilled in operations management and strategic planning, I've spearheaded initiatives that significantly enhanced operational efficiency and profitability. My tenure at Inkslinger PR highlights my ability to deliver innovative project management and drive business development, resulting in sustained success.

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Business professional prepared for this role, bringing wealth of experience in strategic planning and operational management. Delivered impactful results through effective leadership and resource optimization. Focused on fostering team collaboration and achieving exceptional outcomes with adaptability and reliability. Skilled in financial management, strategic growth, and customer relations.

Overview

14
14
years of professional experience

Work History

Owner/ Marketing Director

Wildfire Marketing Solutions
03.2019 - Current
  • Managed the daily operations related to customer service, management, and marketing.
  • Maintained a high standard of customer relations through quality assurance checks.
  • Negotiated contracts and agreements with business partners, vendors on behalf of clients.
  • Utilized effective problem-solving techniques to resolve conflicts quickly and efficiently.
  • Managed budgets effectively by accurately forecasting expenses and revenues for clients.
  • Ad management for clients for social media campaigns.
  • Developed print advertising, social media campaigns, and networking events to deliver messages to target audience.
  • Created innovative marketing plans to drive business growth.
  • Monitored industry trends to identify opportunities for improvement.
  • Analyzed financial data to ensure optimal profitability for the company and clients.
  • Built solid foundation of business acumen, technical skills, and proven practices for daily operations.
  • Organized and managed multiple teams of employees, ensuring that all tasks were completed on time and within budget.
  • Recruited, trained, evaluated, and supervised staff members in accordance with company policies and procedures.
  • Set performance goals for team members based on organizational objectives.
  • Invested in employees, using training to keep them at the top of their game.
  • Conducted market research studies to analyze consumer preferences.
  • Initiated initiatives aimed at improving operational efficiency throughout the company.
  • Established key metrics for measuring success across various projects.
  • Leadership role in developing new products from concept through launch stages.
  • Developed comprehensive training programs for new hires as well as existing staff members.
  • Spearheaded multiple projects from concept through completion while successfully managing budgets and timelines on each project.
  • Designed innovative approaches to optimize workflow, streamline procedures, and enhance customer service satisfaction levels.
  • Directed and coordinated activities of businesses or departments concerned with production, pricing, sales, or distribution of products.
  • Developed comprehensive marketing strategies to enhance client brand visibility and engagement.
  • Managed client relationships, ensuring satisfaction through effective communication and support.
  • Analyzed market trends to identify growth opportunities and optimize service offerings.
  • Led a team in executing multi-channel marketing campaigns, driving brand awareness and customer acquisition.
  • Conducted performance analysis on marketing initiatives, providing actionable insights for continuous improvement.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
  • Trained and motivated employees to perform daily business functions.
  • Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.

Publicity & Marketing Director

Inkslinger PR
01.2012 - 03.2019
  • Designed promotional materials such as brochures, flyers, posters, and web banners.
  • Developed digital and traditional marketing campaigns across multiple platforms.
  • Established and maintained strong brand identity through all marketing efforts and initiatives.
  • Identified, created, and managed opportunities for lead generation resulting in long-term growth.
  • Created content for multiple digital platforms, including websites, blogs, and social media channels.
  • Developed and implemented successful marketing campaigns to increase product sales.
  • Utilized digital marketing and social media platforms to increase brand awareness.
  • Spearheaded strategic marketing initiatives to create brand recognition and increase market share.
  • Implemented new innovations, solutions, and products to support sales growth and client retention.
  • Organized trade shows and conferences to promote products or services through direct interaction with customers.
  • Collaborated with designers and other partners on the creation of visual assets for campaigns.
  • Oversaw market research initiatives to identify customer needs and preferences, informing marketing strategies.
  • Stayed current with marketing trends and technologies, implementing innovative strategies to reach target audiences.
  • Developed and communicated clear marketing vision, aligning goals with overall company objectives.
  • Directed hiring, training, and performance evaluations of marketing staff.
  • Compiled lists describing product and service offerings.
  • Developed pricing strategies, balancing firm objectives, and customer satisfaction.
  • Initiated market research studies to analyze findings.
  • Developed comprehensive marketing strategies to enhance brand visibility and engagement across multiple channels.
  • Led cross-functional teams to execute integrated marketing campaigns, driving alignment with organizational goals.
  • Analyzed market trends and consumer insights to inform strategic decision-making and optimize campaign performance.
  • Fostered relationships with key media outlets, securing coverage that elevated brand presence and credibility.
  • Managed annual marketing budget, ensuring efficient allocation of resources to maximize ROI on initiatives.
  • Oversaw digital marketing efforts, implementing SEO and content strategies that improved online reach and traffic.
  • Mentored junior marketing staff, providing guidance on best practices and professional development opportunities.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.

Franchise Operations Manager

CMIT Solutions
01.2012 - 08.2014
  • Collaborated with corporate leadership teams on initiatives designed to improve overall efficiency of franchise operations.
  • Oversaw the recruitment process for new staff members, including interviewing applicants and conducting background checks.
  • Reviewed weekly sales reports from each location to assess performance against goals.
  • Developed and implemented comprehensive operational strategies to increase sales, profits and customer satisfaction.
  • Trained and mentored franchisees in best practices related to store operations, customer service, employee relations and safety regulations.
  • Facilitated communication between franchisees and corporate staff regarding changes in policy or procedure.
  • Provided guidance on marketing efforts such as advertising campaigns or promotional events aimed at increasing brand awareness.
  • Demonstrated and supported continuous improvement and growth mindset.
  • Set and implemented strategic goals and initiatives to align company with mission, values, and vision.
  • Analyzed data from financial reports to identify areas of improvement in business operations.
  • Developed and implemented effective strategies to reduce costs while maintaining quality standards.
  • Spearheaded multiple projects from concept through completion while successfully managing budgets and timelines on each project.
  • Directed and coordinated activities of businesses or departments concerned with production, pricing, sales, or distribution of products.
  • Established and monitored KPIs to optimize company performance.
  • Utilized data analytics techniques to identify areas for improvement.
  • Established and implemented departmental policies, goals, objectives and procedures in conjunction with board members, organization officials, and staff members.
  • Led cross-functional projects that improved operational efficiency.
  • Directed administrative activities directly related to making products or providing services.
  • Streamlined franchise operational processes to enhance efficiency and reduce costs.
  • Developed training materials and programs for franchise staff to ensure consistent service delivery.
  • Analyzed performance metrics to identify areas for improvement across multiple franchise locations.
  • Led cross-functional teams in implementing best practices and standard operating procedures.
  • Mentored new franchise managers on operational strategies and performance management techniques.
  • Provided valuable input in the development and improvement of franchise system manuals, ensuring that they addressed all aspects of running a successful unit.
  • Streamlined operations for increased efficiency by developing and updating standard operating procedures.
  • Assisted in designing effective marketing campaigns tailored specifically for target markets within each franchised territory''s demographics.
  • Evaluated potential market territories for expansion opportunities by conducting thorough research on demographics, competition, and demand.
  • Conducted comprehensive market analysis to identify trends, adjust strategies, and capitalize on new opportunities.

Education

Associate of Science - Marketing

Austin Community College
Austin
1999

Skills

  • Operations Management
  • Business Development
  • Customer relations
  • Relationship building
  • Business management
  • Strategic planning
  • Staff management
  • Business administration
  • Strategic business marketing
  • Business consulting
  • Crisis management

Timeline

Owner/ Marketing Director

Wildfire Marketing Solutions
03.2019 - Current

Publicity & Marketing Director

Inkslinger PR
01.2012 - 03.2019

Franchise Operations Manager

CMIT Solutions
01.2012 - 08.2014

Associate of Science - Marketing

Austin Community College

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