DANIELLE S. CLARE
Milford,MA
Summary
Content marketing professional with 5+ years’ experience and a background in chemistry, specializing in translating complex scientific concepts into clear, high-impact content. Experienced in multichannel campaigns, SEO, and analytics-driven optimization, with a focus on aligning content to audience needs and business goals.
Overview
15
15
years of professional experience
2
2
Certifications
Work History
Chemistry Content Development Manager
MilliporeSigma/Merck KGaA
Burlington, MA
08.2021 - 04.2026
- Led multichannel content development across email, web, social, and editorial, shaping messaging to address customer pain points and support global campaign objectives, with content consistently meeting or exceeding internal engagement benchmarks.
- Produced targeted B2B content across promotional materials, landing pages, and digital assets, aligning storytelling with funnel stages and audience intent, supporting high-performing campaigns across email and web channels.
- Authored technical articles, whitepapers, and application content that translated complex scientific concepts into accessible, customer-facing narratives, contributing to improved engagement trends across technical content.
- Served as a key quality gate (QA) for scientific and marketing content, ensuring accuracy, clarity, and consistency across high-visibility assets.
- Partnered cross-functionally with marketing, UX, and design to maintain a consistent brand voice and support an integrated content calendar.
- Contributed to persona-driven content strategies, aligning messaging to buyer journey stages and campaign goals.
- Applied SEO best practices to improve content visibility and support sustained engagement across technical content.
- Used analytics tools (GA, SEMrush, Tableau) and A/B testing insights to refine messaging and inform content optimization decisions.
- Built and managed Looker Studio and GA4 dashboards to track content and campaign performance, enabling greater visibility into engagement trends across product, application, and editorial pages.
- Moderated and hosted scientific webinars, supporting audience engagement and post-event content workflows.
- Utilized Lytho and Jira to streamline content production and cross-team collaboration.
Analytical Research Scientist II
MilliporeSigma/Merck KGaA
Burlington, MA
08.2018 - 08.2021
- Developed technical and promotional content for product launches, translating complex data into accessible materials for both specialist and non-specialist audiences.
- Supported webinar strategy and execution, including scripting, presenting, and extending content into post-event campaigns.
- Collaborated with marketing, product, and sales teams to align technical messaging with customer needs and commercial priorities.
- Recognized with a SPOT award for role in development and validation of a 96 well ultrafiltration plate.
Lead/Supervising Quality Control Chemist
NCM-USA
Bronx, NY
04.2015 - 08.2018
- Performed analytical testing on clinically approved radiopharmaceutical imaging agents (18F-FDG, Na-18F, and 13N-Ammonia) as well as in development clinical radiopharmaceutical image agents with the use of HPLC, GC, biological, and radiometric tests required for cGMP release.
- Trained, qualified, and supervised all QC chemist staff in testing procedures, instrumentation, microbiology, and handling of radioactive materials.
- Facilitated method transfers and method validation using Empower software.
- Performed aseptic processes with environmental monitoring and sterility testing including media fills, media inoculation/qualification, and required documentation.
- Maintained analytical equipment through preventative maintenance, troubleshooting, and calibration.
- Prepared sterile filtration assemblies pursuant to USP 797 regulations.
- Synthesized hydroximate ion exchange resin necessary for the production of Zr-89 (clinical trials).
- Prepared and maintained chemicals, reagents, and solutions for production and quality control.
- Received, quarantined, and accepted inventory materials.
- Successfully prepared for and passed an FDA manufacturing audit and inspection (December, 2017)
Quality Control Chemist
Thermo Fisher Scientific
Fair Lawn, NJ
02.2014 - 04.2015
- Performed SOP directed QC work on chemical batches (dry chemicals, solvents, solutions, and raw materials) prior to packaging and processing in an analytical ISO environment according to ACS, FCC, NF, USP, EP, BP, JP, and Thermo Fisher corporate specifications.
- Employed AAS, FT-IR, UV-VIS, HPLC, GC-MS, ICP-MS, and other standard quantitative/qualitative instrumentation to perform trace analysis and determine chemical purity in addition to various types of titrimetry (acid-base, complexometric, redox, iodometry, Karl Fischer, automatic potentiometry), TLC, polarimetry, conductivity, viscometry, gravimetric analysis, and wet chemistry.
- Tested paraffin wax embedding media for microscopy suitability.
- Investigated customer complaints/quality issues and supplied QA department with reported findings.
- Maintained GDP laboratory notebook and documentation in accordance with various national/international pharmaceutical compendia and documented information in LIMS/Sapphire.
- Troubleshooted and calibrated instrumentation.
Technical Representative
Thermo Fisher Scientific
Fair Lawn, NJ
09.2013 - 02.2014
- Responded to customer requests via phone and email regarding technical and chemical inquiries, product availability, and quality issues.
- Provided customers with certifications, product specifications, and MSDS information.
- Utilized an AS/400 database for warehouse stocking information as well as lot analyses and specifications.
Undergraduate Researcher/Visiting Scientist
Department of Chemistry, The City College of New York
New York, NY
05.2011 - 10.2013
- Provided support to a faculty member with self-directed experimentation in an NSF funded laboratory.
- Applied surface enhanced Raman spectroscopy (SERS) to the study of adsorbed molecules on semi-conductor nanoparticles for the purposes of sensor technology, systems science, and the development of photovoltaic devices.
- Investigated the synthesis and viability of positively charged silver nanoparticles for the SERS detection of negatively charged species to help facilitate art conservation and restoration in the Science Division of the Metropolitan Museum of Art.
- Mentor: Dr. John Lombardi
Education
BS - Chemistry
The City College of New York
New York, NYSkills
Scientific Communication
Content Strategy
Web Content Writing
Search Engine Optimization (SEO)
Social Media Management
Editing and Proofreading (QA)
Data Analytics (Engagement Metrics)
Brand and Engagement Strategy
Technical Writing
Microsoft Office Suite
SEMRush
Google Analytics (GA4)
SQL
ChatGTP
New employee training
Accomplishments
* Recognized with a SPOT award for role in development and validation of a 96 well ultrafiltration plate.
*Successfully prepared for and passed an FDA manufacturing audit and inspection (December, 2017)*
Certification
Google Analytics
Timeline
Chemistry Content Development Manager
MilliporeSigma/Merck KGaA
08.2021 - 04.2026
Analytical Research Scientist II
MilliporeSigma/Merck KGaA
08.2018 - 08.2021
Lead/Supervising Quality Control Chemist
NCM-USA
04.2015 - 08.2018
Quality Control Chemist
Thermo Fisher Scientific
02.2014 - 04.2015
Technical Representative
Thermo Fisher Scientific
09.2013 - 02.2014
Undergraduate Researcher/Visiting Scientist
Department of Chemistry, The City College of New York
05.2011 - 10.2013
BS - Chemistry
The City College of New York