Danielle Smith

• Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
• Managed inventory control, cash control, and store opening and closing procedures.
• Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Maximized sales by creating innovative visual merchandising displays and store layouts.
• Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
• Trained and guided team members to maintain high productivity and performance metrics.

Selected Achievements:

• 2024 ADP Champion- Tested ADP for the West Region gave feedback and worked directly with workforce management team. Then helped roll out to district through teaching and training.
• 2022-2024 Proxy for DM- When DM is out of the business stepping in and helping run the district. Running District Call/ On regional DM calls/ Answering questions/ Motivating the district/ Filtering questions and needs to the district.
• 2022-2024 Training Store Manager- Trained all new Store Managers/ Newly promoted Store Managers in the district/ Surrounding districts that needed support. Facilitated New Store Opening classroom daily training and in store daily training. Facilitated trainings on district calls to help train peer group.
• 2020-2023 Cleanest Sneaker Award- 3 years in a row back to back Award for having the most clean and organized store in the district.
• 2019-2020 Region Visual Liaison- Helped set all FH and BH proto floorsets. Reported directly to Regional Manager on opportunity stores in visuals. Traveled to those stores and work with them on visual standards/ floorset execution/ operational processes to lead to great standards. Constant TB with stores and follow up.
• 2019 Take the Best Shot Award: Won Contest for the West Region based on how well floorset was executed and visual standards.
• 2018 Take the Best Shot: Won Contest for the West Region based on how well floorset was executed and visual standards.
• 2017-2019 NSO- Helped open New Stores from Construction till the time the store opens for business. 14 days on locations teaching and training the team.

• Oversee 30-35 employees
• Responsibilities to include following: Store procedures for opening and closing store, cash deposits, interview, hiring and training employees and managers for district
• Planned and set goals, coached and counseled employees, handle employee relation and HR issues
• Responsible for all visual standards: Setting floor sets, merchandising, stocking, setting windows and marketing
• Duties also include: making schedules, assessment reviews on employees, accounting, cashiering, price changes, transferring out items, implementing great customer service, following all Loss Prevention policies and driving business needs
• Drive sales and elevate customer service experience
• Lead corporate visits discussing business acumen and success/opportunities within store.

Selected Achievements:

• Gold Council Award 2015- Awarded for store results: including comp sales, payroll control, loss prevention audit, shrink results, KPI improvement and Loyalty numbers increased all within top 20% nationally.
• Top rewards 2015- Number 1 New Reward sign ups nationally 31% (Company Goal 10%)
• Comp Improvement 2015- Top comp improvement in Region and #2 comp improvement in Western Zone (+41%)
• Management Development Program (MDP) District Mentor 2015- Facilitated district conference calls and provided support to store manager peers with development program for assistant managers. Program consisted of leadership training in meetings, manager activities, touch-bases and quarterly evaluations.
• Visual Merchandising/Floor set District Mentor 2014- - Facilitated district conference calls and provided support to store manager peers and Visual Manager DORs on Company visual standards, execution of floorset, batch processing and signage. Having touch bases with district stores before floorsets to answer questions on store layout, adjustments and new fixtures/ standards. After Floorset executing a floorset sign off with district.
• New Store Opener (NSO) 2013-2016- (1 of 40 elite store managers) Ran new store opening processes nationally at selected stores while maintaining home store. New store openings run from start of construction though a 10-day process to effectively open store on time. Training and developing team on visual/merchandising/brand standers, daily operations, facilitated implementation of new technology and relaying corporate strategies to inspire proper store processes.
• District/Region Loyalty Captain (DLC) 2013- Facilitated district conference calls and provided support to store manager peers with mentorship on ways to increase loyalty numbers. Having weekly touch bases to provide best practices and motivation to bottom performing stores.
• Top Credit 2010- Number 1 in credit card sign ups in region 4.2% (Company Goal 2.5%)

• Oversee 45 employees at the corporate store.
• Responsibilities to include following store procedures for opening and closing the store, cash deposits, recruit, interview, hire and train for store & district position, such as Sales Associates, Store Managers and District Management
• Responsible for all visual floorsets to include merchandising and stocking all shipments.
• Duties to also include provide scheduling to employees and assessment reviews on each employee accounting, inventory, cashiering, price changes, transferring out items, implementing great customer service and moral for the store

Selected Achievements:

• Customer service Award 2006-92-100% secret service shop scores all year
• Reduced shrink Award 2005- From 0.9% to 0.3% through implementation of improved merchandising and inventory procedures
• District Training Manager 2004-2007- Trained all new members of management/District Managers through the on boarding process for the district and surrounding districts.