Danielle Snidow, MBA

• Spearheaded recent expansion into iLottery market through rule changes, RFI and RFP processes. ILottery will launch in WV in late October.
• Grew creative team of 8 marketing specialists to 14 which generate dynamic marketing content and communication tools for promotional campaigns in both traditional and iLottery forthcoming.
• Incorporates product changes into marketing messages to drive customer engagement and maximize profits.
• Keeps all campaigns and marketing collateral in line with branding and focused on target consumers.
• Deploys well-coordinated campaigns, events and public relations strategies to promote brand.
• Orchestrates, executes and monitors performance of campaigns to boost brand awareness and profitability.
• Implements marketing strategies/new games which are resulting in continued growth of customer base/sales.
• Devises and deploys online marketing plans with effective social media and live video strategies.
• Manages annual marketing budget in excess of $5.5 million.
• Created innovative strategies to drive customer engagement, e.g. Prize is Right Virtual Game Show and Lottery Talk.
• Directs Sponsorship/Donation Program.
• Fostered a positive work environment by promoting collaboration, transparency, and open communication among team members.
• Developed strategic plans to achieve organizational goals, ensuring alignment with company''s mission and vision.
• Oversaw project management efforts, ensuring timely completion of projects within allocated budgets and scope.
• Monitored performance metrics, analyzing trends to identify areas requiring attention or improvement.

Established Uncork & Create in 2012, a creative events company, which offered painting, crafting and cooking classes in Charleston, Teays Valley and Huntington, WV. Developed and maintained company operating procedures, budget, staffing, website, ticketing platform, event planning, branding, media outreach, advertising and created and maintained a robust social media presence. Sold the business to new owners November 1, 2021.

Directed the start up of the Dollar Energy Fund program in WV, VA & TN which was made possible through support from the Claude Worthington Benedum Foundation. Responsibilities included recruiting and maintaining utility partners, a statewide advisory council, a network of community-based agencies to assist clients, all fundraising efforts including individual, corporate, foundation and special events, as well as a, comprehensive public relations and advertising campaign. Also, expanded original service area beyond West Virginia to include Virginia and Kingsport, TN.

Raised funds for program and services offered by The Salvation Army Corps across Southern West Virginia via individual, corporate, foundation gifts and specialized marketing campaigns, such as, The Beckley Register Herald's Camp-4-Kids campaign.

Raised funds and awareness for the Midland Trail National Scenic Byway including the planning and implementation of The Taste of the Trail event which showcased gourmet offerings and attractions across the Midland Trail. The event was a great success and very well-attended. The Taste of the Trail event was awarded a Best of West Virginia award at the 2004 Tourism Conference.