Danielle Lawson

• Company Overview: Medxcel delivers operational savings, reduces supply chain costs, & increases compliance scores by optimizing current resources & improving the overall healthcare environment. The largest sole provider of healthcare facilities in the USA.
• Developed a standardized headshot process for 100+ associates, by benchmarking competitors and overcoming reluctance to update photos; created a central directory that cut search time 50%, eliminated $4K in annual vendor costs, and ensured a consistent, professional image.
• Designed onboarding resources (guidebooks, videos, pocket guides, digital tools) that reduced onboarding time 20%, lowered HR queries 35%, and saved $3.5K annually through in-house design and vendor coordination.
• Produced site-specific training guides and QR-coded resources for a multi-site Detroit hospital system; streamlined onboarding for 500 staff, reducing training time 30%, boosting adoption 20%, and saving $6K annually.
• Directed trade show booth design, using 3D renderings and vendor collaboration to attract 800+ visitors per event and achieve a 43% demo sign-up rate (25% above prior years); foresight in creating reusable assets cut setup costs 18% ($2K annually).
• Revamped internal print store by redesigning the website, stationery, business cards, and compliance binders. Demonstrated foresight by preparing for both old and new logos to ensure a seamless launch. Processed 1,200+ orders in year one with 92% satisfaction while reducing costs 15%.
• Partnered with HR on a three-year Associate Appreciation Week campaign that addressed low engagement; produced visuals, curated events, and shared recognition across sites, generating 1,500+ views (75% engagement), improving recognition 30%, and saving $5K through in-house production.
• Since 2022, entrusted by management to rework outsourced brand materials into internal assets; created flexible guidelines supporting executive decisions, cut rework 40%, saved $3K annually, and earned leadership recognition for consistency and usability.
• Built brand identity post–company split by developing guidelines, refining logo, color palette, and messaging, and aligning visuals to facilities focus; standardized photography and design practices that reinforced market presence and long-term growth.

• Delivered personalized recommendations that improved upsell success by 15% and boosted sales by 8%.
• Processed 50+ daily transactions at 99.9% accuracy while consistently exceeding sales goals.
• Maintained stock, replenishment, and merchandising standards, increasing customer engagement.

• Supervised after-hours computer and art lab sessions, supporting 30+ students weekly in completing late coursework and projects.
• Provided technical assistance for hardware and Adobe Creative Suite software, resolving 95% of reported issues on-the-spot to minimize downtime.
• Managed lab resources, ensuring 100% equipment functionality and availability for students.
• Assisted faculty and staff in coordinating marketing events and student exhibitions, contributing to a 20% increase in event attendance.
• Delivered peer-to-peer training on graphic design software, improving student satisfaction scores by 15% through post-session surveys.

• Assisted with audience management for events hosting 300+ guests, ensuring a welcoming and organized experience.
• Provided backstage technical support, including setup and troubleshooting of lighting, audio equipment, and electrical cords, contributing to seamless event operations.
• Collaborated with event staff and performers to coordinate smooth transitions and timely performances.
• Maintained safety protocols and responded promptly to guest inquiries, enhancing overall attendee satisfaction.

• Greeted customers with smile and provided friendly, knowledgeable service.
• Assisted patrons with seating by giving directions and lighting paths.
• Maintained professional demeanor to represent venue and create positive impression.
• Monitored events to identify potential problems and minimize disruptions.

• Designed digital assets, social media visuals, and collateral aligned to brand standards for 400,000+ clients.
• Enhanced promotional materials and infographics, driving customer engagement and campaign visibility.
• Supported product launches and maintained digital brand consistency, strengthening professional image.

• Handled an average of 20+ inbound and outbound calls daily, assisting up to 100 clients per week with account updates and sensitive personal information.
• Achieved a call completion rate of over 95%, maintaining one of the lowest hang-up rates on the team.
• Consistently met or exceeded daily performance targets, contributing to a 98% accuracy rate in client data entry and documentation.
• Supported multiple client campaigns, adapting to varying protocols and requirements to ensure a client satisfaction rate of 90%+ (based on post-call surveys).
• Recognized by supervisors for exceptional professionalism, reliability, and customer service in handling confidential information.
• Completed daily cold calling and outreach to build sales pipeline.
• Recorded contact information of customers and potential customers in internal database.