Danielle Zuralow
California
Summary
Innovative Sales Director and effective team leader that possesses a record of highly successful results and a documented track record of exceeding revenue goals and establishing a winning sales team.
Overview
17
17
years of professional experience
Work History
Sr. Manager Natural Channel
Momofuku
Remote, CA
03.2024 - Current
- Success metrics: increased total dollar sales in the natural channel by 121%, unit sales by 119%, and added 21.6pts to Max ACV accounting for over 2000 new TDPs.
- National account management: called on over 75 natural channel accounts including Whole Foods, Sprouts, Wegmans, Harris Teeter, NCG, The Fresh Market, INFRA, Central Market (HEB), Good Food Holdings, and select ALBCO and Kroger banners.
- Promotional execution: planned and executed effective promotional calendars for each retailer to drive brand awareness and lift in dollar and unit sales.
- Distributor and broker management: worked closely with KEHE and UNFI accounts reps as well as Presence, Harvest Group, Riteway, and Bluebird to secure key new item presentation meetings, curate successful promotional activations, and build rapport with buyers.
- Analytical proficiency: SPINS, Nielsen, IRI, Whole Foods Vendor Portal, Sprouts Scorecard, KEHE and UNFI customer portals, Crown Analytics dashboards.
National Account Consultant
Luna Bay
01.2024 - 03.2024
- Lead generation: Sought out new accounts utilizing existing relationship in the industry
- Sales: Onboarded and managed new client accounts to boost retention rates.
- Customer service: Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
National Development & Marketing Director
Tenacity Project
06.2021 - 01.2024
- Program development: developed and executed youth, middle school and high school programs for over 1000 female athletes.
- Financial accounting: oversaw all budgets for staff operations.
- Analytics: developed P&L and internal tracking for player retention.
- Team management: managed over 50 coaches overseeing hiring, training and professional development.
- Event planning: lead planning and executed 500+ person events including coach development clinics, National Player development clinics, tournament playday, and college coaches clinic.
- Marketing campaigns: created and executed all marketing campaigns including seasonal program promotional marketing, monthly newsletters, and email drip campaigns.
Director of National Accounts
Boochcraft
09.2019 - 06.2021
- Success metrics: increased case sales by 162.7%, active accounts by 165.1%, and points of distribution (SKUs on shelf) by 309.7% in 8 months.
- National account management: managed national corporate grocery channel across 8 states, representing 46% of total revenue
- National account expansion: closed HEB, Kroger, and Target in first 4 months adding 500+ new accounts and 1500+ new authorizations.
- Analytical proficiency: analyzed and presented IRI, Nielsen and SPINS syndicated data.
- Sales team management: guided Regional Sales Managers in executing national accounts programs, conducting internal monthly national account performance reviews and goal execution.
- Performance tracking: developed and maintained models to forecast KPIs.
Director of Sales, Director of National Accounts
Sufferfest Beer Company, Sierra Nevada Brewing
11.2017 - 09.2019
- Acquisition: Sufferfest Beer Company was fully acquired by Sierra Nevada Brewing Company in February 2019, just 3 years after market launch.
- Success metrics: grew customer base by 723 by end of 2018, 1,387 total accounts, and generating 67% YOY growth in sales
- Team growth: hired 9 additional full-time sales members, managing 10 Sales & Account Managers and Merchandising Managers.
- Developed new roles: enhanced sales team by creating Merchandising Manager position to support critical territories.
- KPI and bonus tracking: structured sales team's quarterly KPIs and bonus program.
- National account management: grew and managed all national retail chain accounts
- National account campaign execution: developed, pitched, and closed numerous chain specific promotional campaign programs.
- National expansion: spearheaded sales team development and sales strategy in 3 new regions: CO , OR and WA.
- New product launch: launched groundbreaking functional beers in June 2018, securing authorizations from 8 national grocery chain accounts.
- Launched new distribution model: lead sales transition from self distribution to three-tiered distribution model.
Senior Sales Manager
Sufferfest Beer Company
07.2016 - 11.2017
- First employee: first full-time employee hired by company, reporting directly to CEO.
- Developed sales procedures: established essential internal systems, processes, and procedures, forming foundation of sales department.
- Sales metrics and reporting: developed and maintained all reports used to forecast monthly/annual sales targets, create brew schedules, and develop sales team performance evaluations.
- Innovative sales strategies: utilized creative selling methods with limited resources to generate and closed new leads, build brand awareness, and increase revenue.
- Designed bonus structure: encouraged healthy competition, while increasing opportunities for both employees and company.
Sales Representative and Account Manager
Lyon Bakery
01.2009 - 07.2016
- Success metrics: generated over $1,000,000 in annual sales in 2012 and 2013 and over $2,000,000 in annual sales in 2014 and 2015 and was Top Sales Rep in 2015 establishing 62 new accounts contributing to 23.89% increase in overall annual sales.
- Account management: acquired, maintained, and managed new clients with proven track record of increasing overall sales.
- Company growth: led sales team in growing revenue from $6,593,932.74 to $10,561,717.82 in 6 years.
Education
Bachelor of Arts - Sociology Sociology
University of California Berkeley
Berkeley, CA 09.2004 - 06.2008
BASE Program - Business
University of California Berkeley, HASS
Berkeley, CA 06.2008 - 08.2008
Women's D1 Lacrosse Team -
University of California, Berkeley
Berkeley, CA 05.2001 -
Timeline
Sr. Manager Natural Channel
Momofuku
03.2024 - Current
National Account Consultant
Luna Bay
01.2024 - 03.2024
National Development & Marketing Director
Tenacity Project
06.2021 - 01.2024
Director of National Accounts
Boochcraft
09.2019 - 06.2021
Director of Sales, Director of National Accounts
Sufferfest Beer Company, Sierra Nevada Brewing
11.2017 - 09.2019
Senior Sales Manager
Sufferfest Beer Company
07.2016 - 11.2017
Sales Representative and Account Manager
Lyon Bakery
01.2009 - 07.2016
BASE Program - Business
University of California Berkeley, HASS
06.2008 - 08.2008
Bachelor of Arts - Sociology Sociology
University of California Berkeley
09.2004 - 06.2008
Women's D1 Lacrosse Team -
University of California, Berkeley
05.2001 -
Similar Profiles
Aidan DuenasAidan Duenas
Server Assistant at MomofukuServer Assistant at Momofuku
Timothy BahadurianTimothy Bahadurian
Beverage Manager at MomofukuBeverage Manager at Momofuku
Eros VillalbaEros Villalba
Cook at Momofuku at The CosmopolitanCook at Momofuku at The Cosmopolitan
Timothy Dove JR.Timothy Dove JR.
Armed Security Officer at Pegg Road ShellArmed Security Officer at Pegg Road Shell
Tracy CoffmanTracy Coffman
Head Athletic Trainer at St. Elizabeth Healthcare: Sports MedicineHead Athletic Trainer at St. Elizabeth Healthcare: Sports Medicine