Danielle Rios
BLAINE,MN
Summary
Skilled National Sales Manager with 10 years of experience in Pet Industry Sales. Excels in leadership roles, using empowering motivation and effective incentive programs to drive employee sales performance. Leverages effective sales strategies to increase sales and client retention.
Overview
20
20
years of professional experience
Work History
National Sales Manager
Farmina Pet Foods
04.2022 - Current
- Develops and assigns quarterly/annual sales goals and budgets to over 10 territory sales managers across the United States.
- Coaches Territory Sales Managers in product specifications, sales incentives, and selling techniques, increasing sales growth by 30% in 2022 and 17% in 2023. On track for 20% growth at the completion of 2024.
- Developed an onboarding process for new hires, successfully hired and trained in 12 Territory Sales Managers with a 95% retention rate.
- Remains responsive to changes in market trends by preparing new programs and incentives for retailers as well as corresponding goals for Territory Sales to reach for success of the programs.
- Negotiates and closes agreements with key accounts and monitors and analyzes performance metrics (Hollywood Feed, Pet Supplies Plus, IPP, Earthwise Pet, Woof Gang Bakery, Three Dog Bakery).
- Establishes and maintains budgets, quotas and sales targets for team members to drive consistent growth.
- Collaborated cross-functionally with corporate offices, Inside Sales, Marketing and other Sales Channels nationally to maintain consistent message and experience.
- Prepared sales presentations for clients and distributors showing success and product developments.
- Establishes KPIs for company, regional teams and individual performance through teamwork and focus on customers.
Territory Sales Manager
Farmina Pet Foods
01.2015 - 04.2022
- Targeted prospective retailers through careful research of the retailer's driven purpose and analysis of competitor products, services, and trends.
- Engaged in product training, demonstrations, consumer awareness, branding, and creative acquisition initiatives to raise awareness and revenues.
- Established and maintained 250 accounts, expanding territory by $7 million.
- Opened new territories across the nation and grew them to sustainable levels to turn over to new Territory Sales Managers (Mountain Territory, Great Lakes Territory, Texas Territory).
- Drove team revenue totals by bringing in top sales numbers, winning Top Sales person of the year in 2018, 2020 & 2021, Second place in 2019.
- Trained and mentored new Farmina Territory Sales Managers in sales techniques and strategies and product knowledge.
- Worked with distributors to support timely delivery of products and services.
- Worked with Farmina Pet Health Coaches team to ensure sell through at the retailer level by scheduling their services where they will make the maximum impact on sales goals.
Sales Manager
Countrywide Tire & Rubber
08.2009 - 09.2014
- Grew within the company over 5 years advancing from Customer Service Manager to Project Manager to Sales Manager.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Attended industry events and conventions to explain sales opportunities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Project managed the implementation of SAP (CRM and Warehouse Management system).
Customer Relations Manager
D.C. Taylor Co.
04.2004 - 02.2009
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
- Handled complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
- Prospecting for new clients across a 7 state area.
- Assisted with conflict resolution during partnership negotiations and acquisitions.
- Created training guides and in-person and online training courses to improve Internal user experience in Microsoft CRM.
Education
BBA - Marketing & Finance
University of Iowa
Iowa City, IASkills
- New Business Acquisition
- Sales Leadership
- Performance Improvements
- Key Account Management
- KPI Tracking
- Account Retention
- Proficient in Microsoft Office Suite, SAP, Repsly CRM, Microsoft Power BI
- Sales Strategies: Fact-based Selling, Strategic Selling, Value-based Selling
Timeline
National Sales Manager
Farmina Pet Foods
04.2022 - Current
Territory Sales Manager
Farmina Pet Foods
01.2015 - 04.2022
Sales Manager
Countrywide Tire & Rubber
08.2009 - 09.2014
Customer Relations Manager
D.C. Taylor Co.
04.2004 - 02.2009
BBA - Marketing & Finance
University of Iowa
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