Danielly Lewis
Woodstock,GA
Summary
Dynamic Regional Sales Manager with a solid track record in driving revenue growth and market expansion. Strengths include strategic sales planning, team leadership, and relationship building with key accounts. Noteworthy impact was made in previous roles by successfully identifying new opportunities and implementing innovative sales strategies.
Overview
16
16
years of professional experience
Work History
Regional Sales Manager Southeast
Atosa USA
11.2023 - Current
- Responsible for managing and overseeing sales and revenue across six states.
- Trained sales teams to achieve targets.
- Fostered strong customer relationships with regional key clients to drive satisfaction.
- Supplied required quotations and proposals.
- Analyzed sales data to identify trends and areas for improvement.
- Responsible for presenting comprehensive knowledge of the company's products and services.
- Regularly visiting clients and sales representatives within their territory to provide support and build relationships.
- Attended industry conferences and seminars to exchange insights.
- Conducted market research and reported on competitors.
- Provided technical advice and support on product features and benefits to customers.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Supply Chain Manager – Equipment, Smallwares and FF&E (Furniture and Millwork)
Inspire Brands
08.2022 - 11.2023
- Enabled brands to efficiently and effectively maximize the value they receive from suppliers.
- Coordinated product launches, ensuring supply chain readiness to support market entry strategies.
- Responsible for conducting the RFP process, bid analysis and review, contract negotiations, and blanket purchase agreement creation.
- Responsible for initiating NDAs and supplier contracts with vendors, working with legal teams from both parties.
- Developed and executed purchasing strategies for products, including monitoring macro trends in the supplier base, implementing plans to react, and developing and executing purchasing strategies for products.
- Identified cost savings and cost-reduction opportunities.
- Minimized risk of supply disruption by developing supply security strategies.
- Responsible for building strategic relationships with vendors and the brand core team.
- Supervised and assisted with specific brand strategies and projects.
Category Manager - Supply Chain
Focus Brands
Atlanta, GA
09.2021 - 08.2022
- Interfaced with internal departments such as Purchasing, Operations, Legal, and Finance.
- Collaborated with key business partners to set the strategic and tactical direction for sourcing efforts related to equipment and indirect spend categories, ensuring integration with the business vision and strategy for 7 large national account brands
- Monitored key spending trends, cost drivers, market factors, geographic considerations, and the strategic importance of critical materials and services in order to implement appropriate sourcing strategies.
- Located, analyzed, developed, and maintained a consolidated supplier base to meet the current and future needs of all purchased materials and services.
- Managed and resolve product supply issues as needed.
- Prepared and analyzed ROI's and RFP's as needed.
- Negotiate the lowest possible landed cost based on product specifications, quality, service levels, and industry conditions.
- Leaded enterprise-wide negotiations for business terms, and develop contracts for the supply of both standard and complex products and services with new and existing vendors.
- Ensured all supplier contracts are complete, properly executed, and have considered all cost variables, including the unbundling of freight.
- Established and maintain strong supplier-business relationships.
Business Development Specialist
Edward Don & Company
01.2020 - 01.2021
- Responsible for closing and growing multi-unit businesses in Atlanta, Florida, and the southern part of the Northeast regions working directly with District and Regional Managers
- Target new accounts and set up openings and re-supply programs for new and existing businesses direct with vendors and suppliers
- Responsible for negotiating and setting up pricing and markups for accounts and resourcing items for stock and re-supply for new business
- Assisting new and existing restaurants with branding, designing, and purchasing of tabletop, equipment, and disposables to fit their budget and focus on profit
- Drove revenue growth of 8.4% for existing accounts compared to prior year
Sales Representative
Edward Don & Company / Atlanta Fixtures and Sales CO
01.2015 - 01.2020
- Company Overview: Edward Don Acquisition 2017
- Responsible for maintaining an active prospect list showing and selling the organization's products
- Ensuring proper service and follow-up on all customer accounts
- Checking on competitive sales and pricing activity as well as developing specific sales and pricing objectives for each account
- Acting as a consultant, to provide advice and guidance to customers in relation to their requirements
- Responsible for establishing and executing the standards and goals needed to achieve/maintain territory objectives
- Advising and directing on best solutions of equipment needs to simplify and make operations more efficient and profitable
- Ensuring that all customers have an assigned frequency of sales contact and assigned frequencies are maintained in the weekly call plan
- Creating & designing Logo and proprietary disposable items
- Coordinated and installed customized equipment and furniture set up for restaurant openings
- Selected, assisted the design and installation of equipment based upon versatility, durability and ability to execute a wide variety of menu options
- Conducted ongoing site visits prior to install and after completed
- Coordinated Electrician, plumber and other services in site
- Equipment picked, shipped, delivered, and installed on an accelerated deadline
- Managed and provide direction for the field construction of a project and to ensure that the work is completed on schedule and in accordance with the project specification
- Edward Don Acquisition 2017
Catering and Wholesale Sales Representatives
Alon’s Bakery and Market
01.2013 - 01.2015
- Responsible for building relationships with restaurants and setting up new clients/accounts for the wholesale department
- Responsible for meeting budgets on the retail department sales for Bread and Baked Goods
- Highly involved in the logistics and deliveries on a daily basis for local accounts making sure packing, labeling, material, and orders were correctly delivered to the end-user
- Responsible for quotes and overall operation of the catering facility
- Sales and development of major catering events
Sales Representative
Joe’s Catering
01.2009 - 01.2013
- Project Manager of events and Communication Manager according to scope and budget of the clients
- Responsible for quotes and overall operation of the catering facility
- Sales and development of major events
- Responsible for invoices, inventory and bill collections
- Marketing material, newsletters and customer service
- Responsible for hiring external services as Web-designers, part-time positions and other services needed in the company for inside and outside production
- Client relationship, feedback and large scale contracts
Education
ServSafe Certification -
01.2022
Bachelor in Design -
Fumec
Belo Horizonte, MG, BrazilAssociate in Business (2 years) -
FAGV
Governador Valadares, MG, BrazilSkills
- Hospitality sales expertise
- Team building
- Account management
- Sales strategy
- Sales forecasting
- Networking skills
- Sales Management
- Customer relationship management
- New account development
- Training and mentoring
- Team leadership
- Technical product knowledge
- Strategic partnerships
Additional Specialties
- Hospitality Sales of Equipment and Smallwares
- Design and Assistance of Logo and Proprietary Disposables
- Work with Business Development Managers and DSMs to close, land, and develop M-U business
- Further, penetrate key current Multi-units
- Negotiation of Pricing between Client and Manufacture
- Assistance in sales meetings presentations, local trade shows, and vendor/client meetings
- Ability to meet deadlines, and the ability to solve problems
- Development an effective pipeline of new projects and customers
- Presenting Company Capabilities to end-users
- Work with the marketing section in order to discover opportunities from various leads, and set appointments from those leads
- Strong capability to Identify Prospective Customers, lead generation and conversion to new business
Languages
English
Native/ Bilingual
Portuguese
Native/ Bilingual
Accomplishments
- Edward Don Bell Ringer
Timeline
Regional Sales Manager Southeast
Atosa USA
11.2023 - Current
Supply Chain Manager – Equipment, Smallwares and FF&E (Furniture and Millwork)
Inspire Brands
08.2022 - 11.2023
Category Manager - Supply Chain
Focus Brands
09.2021 - 08.2022
Business Development Specialist
Edward Don & Company
01.2020 - 01.2021
Sales Representative
Edward Don & Company / Atlanta Fixtures and Sales CO
01.2015 - 01.2020
Catering and Wholesale Sales Representatives
Alon’s Bakery and Market
01.2013 - 01.2015
Sales Representative
Joe’s Catering
01.2009 - 01.2013
ServSafe Certification -
Bachelor in Design -
Fumec
Associate in Business (2 years) -
FAGV