Daniel R. Zarate
Alhambra,CA
Summary
Experienced in sales planning, marketing strategies, and brand development over a successful 10+ year career. Demonstrated proficiency in growing categories, managing inventory, distribution, and tracking results to optimize campaigns. Creative and forward-thinking professional with a strong focus on driving profitability.
Overview
7
7
years of professional experience
Work History
California State Manager
Mezcal Amaras
2023.05 - Current
- Managed a team of sales representatives, providing guidance and support for their professional growth.
- Boosted sales through successful marketing and service optimization strategies.
- Provided ongoing training and development opportunities for team members, fostering a culture of continuous learning and growth.
- Supported the successful launch of new products by coordinating marketing campaigns and promotional events across the region.
- Administered budgets with sound cost control plans and expense tracking systems.
- Defined clear targets and objectives and communicated to other team members.
BRAND DEVELOPMENT MANAGER
Drifter Spirits
2021.05 - 2023.04
- Grow and develop portfolio including Avua Cachaca, Svol Aquavit, Paladar Tequila, Gajardo bitter, Drifter Craft Cocktails
- Set goals, maintain and grow market share and brand awareness for several territories (CA, AZ, CO, NM, TX, NV).
- Maintain steady growth through setting and exceeding key performance indicators. Created cocktails for accounts, as well as for print and other media. Learning how to adapt to, and excel in a very oversaturated market (tequila), as well as develop and revitalize existing brands to best in category spirits (Avua Cachaca, Svol Aquavit).
- Make connections, set and accomplish goals all while being organized & efficient. Create, maintain and continually stay under budget for travel, market spends, t&e, and events as well as a very high ROI rate.
BRAND DEVELOPMENT MANAGER
Tequila Tromba
2018.10 - 2020.06
- Grow and develop the brand for Tequila Tromba for the west coast. Set goals, maintain market activity and brand awareness for several territories
- Maintain steady growth through setting and exceeding key performance indicators. Created cocktails for accounts, as well as for print and other media. Learn how to adapt and excel in a very oversaturated market (tequila). Make connections, set and accomplish goals all while being organized, efficient and overall excelling the premium tequila market
- Use business software (ie lilypad, concur, office, excel etc) with efficiency and accuracy. Create, maintain and continually stay under budget for travel, market spends, t&e, and events as well as a very high ROI rate.
BAR DIRECTOR/ FOH MANAGER
The Hearth & Hound
2017.08 - 2018.12
- Design and execute innovative and creative cocktails
- Provide guests with exceptional hospitality in a fast paced formal fine dining setting.
- Reduced labor costs by improving employee schedules and workflows to capitalize on individual strengths and better meet forecasted customer demands.
- Implement systems that are functional for ordering produce, spirits, dry goods and any other needs for the bar program.
- Optimize profitability of the bar program, yet coincide with seasonal and unique flavor profiles
- Utilize kitchen and bar waste to create “closed loop” items
- Work with Michelin star chefs to create an award winning program
- Run the Restaurant when the GM & AGM were disposed.
- Worked closely with investors and shareholders to coincide with their vision and provide a profitable successful program
Education
Skills
- Budget Forecasting
- Distribution Management
- Market Trend Analysis
- Team Recruiting and Hiring
- Personnel Development
- Brand Development and Awareness
- Employee Management
- Promotion Development
- Price Structuring
- Growth Tracking
- Sales Plan Implementation
- Multi-Channel Campaigns
- Critical Thinking
- Brand Development
Additional Information
- Personal references available upon request
Timeline
California State Manager
Mezcal Amaras
2023.05 - Current
BRAND DEVELOPMENT MANAGER
Drifter Spirits
2021.05 - 2023.04
BRAND DEVELOPMENT MANAGER
Tequila Tromba
2018.10 - 2020.06
BAR DIRECTOR/ FOH MANAGER
The Hearth & Hound
2017.08 - 2018.12
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