DANIEL ROBERT WATTS
Las Cruces,NM
Summary
Digital content and CMS professional with 10+ years of experience in website content management, SEO, accessibility, content QA, metadata, and digital operations. Current Senior Web Developer for NMSU Global Campus, where I support a public-facing marketing website, manage SEO blog publishing, refine web content for accessibility and brand standards, and coordinate with stakeholders and external agencies.
Overview
29
29
years of professional experience
Work History
Senior Web Developer
New Mexico State University Global Campus
03.2022 - Current
- Lead CMS-driven content operations for global.nmsu.edu and other public-facing NMSU marketing websites, supporting web publishing, content QA, accessibility, SEO, and ongoing site maintenance.
- Played a key role in a major website redesign and rebrand from NMSU Online to NMSU Global Campus, contributing to web improvements that helped increase site traffic by more than 100% year over year.
- Use Siteimprove, GA4, Yoast SEO Premium, WordPress VIP, HTML/CSS, and editorial QA processes to improve content quality, accessibility, search visibility, and user experience.
- Manage editorial review and publishing for the site’s SEO blog, including vendor copy review, metadata optimization, internal linking, visual content QA, and final CMS deployment.
- Create, refine, and publish web content for online degree program pages, landing pages, blog articles, press releases, social media, and student-facing resources.
- Coordinate with internal stakeholders and external digital agencies to translate web, SEO, UX, and marketing priorities into accurate, on-brand content updates.
- Apply AI tools and automation-informed workflows to improve content development, editing, QA, and publishing efficiency.
Elementary School Teacher
Las Cruces Public Schools
01.2019 - 02.2022
- Delivered in-person and online classroom instruction while completing an MA in Curriculum and Instruction.
- Supported remote instruction during the COVID-19 pandemic as a “Canvas Captain,” helping colleagues use digital teaching tools and online learning management systems.
Streaming Video Content Analyst, Contractor
Fox Networks Group
01.2017 - 12.2018
- Coordinated VOD content operations for FOX and FX digital properties, ensuring accurate metadata, optimized SEO keywords, and high-quality content documentation through effective use of Jira, Slack, and Confluence.
Digital Media Producer, Contractor
Los Angeles Philharmonic
01.2017 - 12.2017
- Executed high-volume Drupal CMS updates for LAPhil.com and HollywoodBowl.com during major season-announcement campaigns, coordinating copy, images, video assets, and internal approvals.
Digital Content Producer, Contractor
Viking Cruises
01.2016 - 12.2016
- Managed daily content updates across 15 enterprise travel websites, including web copy QA, Jira ticket triage, sprint planning, Confluence reporting, and stakeholder updates.
Senior Web Content Editor
Southern California Gas Company
Los Angeles, California
03.2009 - 04.2012
- Directed daily web production for SoCalGas.com, supporting a utility audience of 20 million customers through content deployments, stakeholder workflows, email campaigns, style-guide development, SEO, accessibility, and public safety communications.
Senior Web Content Producer
Disney ABC Television Group
01.2007 - 11.2008
- Directed daily web content production for major ABC.com properties, managing editorial staff, freelance talent, promotional video content, email deployments, QA, and approvals.
Senior Web Editor, Columnist, West Coast Editor
TV Guide / Bauer Media Group
04.1997 - 07.2007
- Built a strong editorial foundation across digital publishing and print journalism, producing entertainment coverage, celebrity interviews, feature stories, and high-volume, deadline-driven content.
Education
Master of Arts - Curriculum and Instruction
New Mexico State University
Las Cruces, NMBachelor of Arts - English Language and Literature
Binghamton University
Vestal, NYGraduate coursework - Philosophy, Religion, and Literature
Mount Angel Seminary
St. Benedict, ORSkills
- CMS Administration & Publishing
- Digital Content Operations
- Web Content QA
- Website Content Inventory
- Content Governance
- SEO & Metadata
- Accessibility/QA Standards
- Content Calendars
- Editorial Review
- Regulatory & Compliance Content Updates
- Cross-Functional Project Coordination
- Stakeholder Coordination
- Vendor Coordination
- AI-Assisted Workflow Improvement
- HTML/CSS
Publications
Author, The Q Guide to Soap Operas, Alyson Books, 2006. Published as Daniel R. Coleridge.
Technical & Content Tools
- WordPress VIP
- Drupal
- SharePoint
- Sitecore
- AEM
- TeamSite
- Siteimprove
- Google Analytics 4 (GA4)
- Google Search Console
- Yoast SEO Premium
- Screaming Frog
- Jira
- Confluence
- Asana
- Adobe Creative Suite
- Microsoft Office
- Mailchimp
- HTML/CSS
Timeline
Senior Web Developer
New Mexico State University Global Campus
03.2022 - Current
Elementary School Teacher
Las Cruces Public Schools
01.2019 - 02.2022
Streaming Video Content Analyst, Contractor
Fox Networks Group
01.2017 - 12.2018
Digital Media Producer, Contractor
Los Angeles Philharmonic
01.2017 - 12.2017
Digital Content Producer, Contractor
Viking Cruises
01.2016 - 12.2016
Senior Web Content Editor
Southern California Gas Company
03.2009 - 04.2012
Senior Web Content Producer
Disney ABC Television Group
01.2007 - 11.2008
Senior Web Editor, Columnist, West Coast Editor
TV Guide / Bauer Media Group
04.1997 - 07.2007
Master of Arts - Curriculum and Instruction
New Mexico State University
Bachelor of Arts - English Language and Literature
Binghamton University
Graduate coursework - Philosophy, Religion, and Literature
Mount Angel Seminary