Daniel Stanley M.B.A.

• Responsible for leading our go-to-market strategy, revenue growth, and customer success across the U.S. and Canada. My focus will be on:
  • Driving sustainable growth across hardware, software, and value-added services.
  • Expanding our partnerships with acquirers, ISVs, ISOs, and enterprise merchants.
  • Building a high-performance sales and channel organization.
  • Growing our market share in retail, QSR, convenience, transit, and unattended payments.
  • Aligning closely with Product, Operations, and global leadership to deliver innovation and scale for our customers.

• Led, trained, and supported internal teams, new hires, and senior leaders in the organization on new brand/platfrom.
• Developed and trained National Leadership and sales teams on best in class sales techniques to create long term growth and support for platform.
• Supported design and implementation of project from Beta to commercialization including software, hardware, and cashless technology.
• Supported development of marketing, analytics, sales, and other internal and external collateral for go to market
• Created new national financial deal models for project that was shifted to all other parts of business to execute brand contracts
• Created and sold in contracts to PepsiCo's largest Global Food Service customers creating multi-year growth for the brand and platform
• Worked cross functionally with multiple arms of the organization through spheres of influence to accomplish goals within the brand which had international carryover
• Trained international teams on platform to support brand expansion
• Created Exclusive Sodastream Professional & Microsoft deal resulting in the placement of +500 units which will result in incremental +$8MM in revenue over term of the contract

• Lead Full Service segment for Metro-Atlantic Region with 6 markets - 34 locations
• Lead Region through new pricing structure, spear heading a newly created practice to drive Revenue, MC, and Rate
• Responsible for unattended vending including execution on cashless technology implementation and expansion in Mid Atlantic Region.
• Drove existing and new business growth through brand management and proper mix execution across multiple platforms
• Used transformational leadership to take teams I interact with and create focus around our business MC$ segment to drive results
• Used change management to navigate through re-organizations internally to keep the teams focused on their goals.

• Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
• Worked with GTM leadership, Divisional, and Regional leadership during restructure to realign east coast territories and ensure proper execution of new organizational structure.

• Lead Unattended Sales Business for North American Clients and their Global partners. Responsible for client growth and new business within the regions we operate.

• Lead and oversee US sales team for Unattended Payments

• Providing full-suite solutions for organizations financial hardware and software needs. From out of the box solutions, to full suite customization, Castles Technology can design a solution for any size problem.

• Managed and grew different segments of the business with PepsiCo's largest customer, Walmart
• Collaborated with other sales leaders to prepare and deliver performance updates and quarterly business reviews at various levels of Walmart Leadership
• Worked with Store level, Market Managers, RVP's, and Division Leadership to create growth programs across various geographies in the US territories.
• Developed SOP for team and set bar for expectations nationally
• Created and developed solutions for national teams to use across our U.S platform.
• Served as Mentor for all new hires in sales role.
• Created training programs for new team members to drive accelerated on boarding programs for improved outputs for those involved.
• Drove revenue and margin YOY while in role
• Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.

• Responsible for 3 PBC locations across the market
• First year in role I created over $60M in cost savings, Y2 +$70M in cost savings.
• Created more efficient and consistent route execution
• Headed safety for location, internally and DOT
• Part of shuttering the Bottling facility and working through that with change management skills
• Lead Employee Insight team and developed new SOP to create a team that the facility felt was creating change.
• Worked cross-functionally with the warehouse and sales team to lead different corporate initiatives.
• Lean Six Sigma Team Member > successfully worked through Kaizen, Green Belt, and Black Belt programs for the Region and Nation.
• Lean Six Program created over $75MM sales for Region and Company

• Ran largest Account list for location covering over 35% of locations total Business-to-Business sales.
• Generated new business through various marketing plans I created,targeting current accounts near competitors to drive incremental revenue streams and activation.
• Grew restaurant and On the Streets business year over year.
• Received multiple recognition awards for growth in the role and most new customers added.
• Grew Unattended and attended business in Convince, Gas, Restaurant, and Recreation YOY while in role.
• Trained and mentored up to 8 new employees each quarter to ensure best in class execution in their respective territories.

• Managed team of 57 drivers and sales professionals as well as office staff.
• Accountable for profit, labor, hazmat, DOT laws, operations, damages, and all other functions of internal business including overall customer satisfaction.

• Increased profits by 49% in one year through customer conversion of competitor's customers to our own.
• Created marketing program that enabled us to maintain premium price by leveraging service over competitors in the area. 

• Held several leadership positions within this company.
• Entry level management positions to key leadership over store(s).
• Operations Manager over store responsible for P&L lines, KPI's, DOT, Hazmat, Safety, Insights, and inside and outside sales.
• Managed largest store in the country with sales over $100MM annually and 400+ employees from front line, associate managers and senior mangers.
• Moved my market from -10.9% below plan to 118% YTD in all major sales areas.