Danijela Gašparac
Belgrade,00
Summary
Visionary marketing and communication leader with over 20 years of experience driving strategic brand growth, digital innovation, and stakeholder engagement in public and private sectors. Proven success in leading cross-functional teams, launching national campaigns, developing brands from concept to market, and advising executive leadership. Skilled in crisis management, media relations, and transformative communication strategies. Multilingual professional with robust networks across the Western Balkans.
Overview
23
23
years of professional experience
Work History
CEO Advisor / Head of Market Research
Telekom Srbija
Belgrade, Serbia
01.2021 - Current
- Spearheaded market research initiatives leading to the overhaul of company marketing strategy.
- Advised CEO on KPIs and organizational growth strategies.
- Championed data-driven decision-making culture and enhanced strategic planning.
- Fostered a positive corporate culture, resulting in higher retention and engagement.
Marketing & Communication Consultant
UNDP / Ministry of Construction, Transport & Infrastructure
Serbia
09.2021 - 01.2023
- Developed national marketing strategies for Serbian Railways; led brand creation for 'Soko' high-speed train.
- Guided digital transformation of Srbijavoz; oversaw app development and online payment integration.
- Led crisis communication, media training, and campaign execution to reposition railways.
- Delivered international benchmarking reports and branding proposals using EU best practices.
Marketing Manager – Supernova & Superstar TV
Telekom Srbija
Belgrade, Serbia
01.2018 - 01.2021
- Created and launched 'Supernova' brand and rebranded 'Superstar TV.'
- Led multi-channel campaigns and market analysis to inform strategy.
- Partnered with creative teams to produce impactful advertising assets.
- Analyzed performance metrics to optimize marketing investments.
Marketing Manager
G3 Spirits
Belgrade, Serbia
01.2015 - 01.2018
- Managed Jägermeister and William Grant & Sons portfolio; drove TOM brand awareness to top 3.
- Increased Jägermeister sales by 10%; Hendrick’s Gin by 45%; Monkey Shoulder by 115%.
- Oversaw EUR 500K+ marketing budget; expanded category growth for premium spirits.
- Executed national sponsorships, event activations, and PR initiatives.
BTL Manager
FULLHOUSE OGILVY
Belgrade, Serbia
01.2014 - 01.2015
- Led event marketing for clients including Coca-Cola and TC Ušće.
- Managed budgets, staff, and campaign execution to enhance brand impact.
Show Producer / Marketing & Social Media Manager
Belgrade Fashion Week, And Music & Other Projects
Belgrade, Serbia
06.2003 - 01.2014
- Delivered integrated campaigns, influencer partnerships, and brand experiences.
- Produced large-scale events and coordinated cross-media promotions.
Account Manager (Guarana Campaign “Sila iz Brazila”)
Orange Studio
Belgrade, Serbia
01.2006 - 01.2007
- Executed high-visibility campaigns for Knjaz Miloš brand.
PR & Executive Manager
ICPS Infinity
Belgrade, Serbia
01.2003 - 01.2006
- Managed communications for top clients incl. Diageo, Siemens, BAT.
Education
MSc - Economics
University of Belgrade
Belgrade06.2022
BSc - Psychology
Faculty of Philosophy, University of Belgrade
Belgrade01.2005
Skills
- Strategic Marketing & Brand Management
- PR, Media & Crisis Communication
- Digital Transformation & Online Marketing
- Market Research & Consumer Insights
- Stakeholder Engagement & Public Sector Liaison
- Budgeting & Financial Oversight (EUR 500K)
- Team Leadership & Cross-Functional Collaboration
- Campaign Development & Social Media Strategy
Projects
Technical Assistance for Srbijavoz,
Team Leader
09/24 - Present
Leading adoption of commercially oriented marketing systems and digital transformation.
References
Available upon request.
Accomplishments
- SuperHero of the Year 2022
Languages
Serbian
First Language
English
Proficient (C2)
C2
Russian
Elementary (A2)
A2
Italian
Intermediate (B1)
B1
Timeline
Marketing & Communication Consultant
UNDP / Ministry of Construction, Transport & Infrastructure
09.2021 - 01.2023
CEO Advisor / Head of Market Research
Telekom Srbija
01.2021 - Current
Marketing Manager – Supernova & Superstar TV
Telekom Srbija
01.2018 - 01.2021
Marketing Manager
G3 Spirits
01.2015 - 01.2018
BTL Manager
FULLHOUSE OGILVY
01.2014 - 01.2015
Account Manager (Guarana Campaign “Sila iz Brazila”)
Orange Studio
01.2006 - 01.2007
Show Producer / Marketing & Social Media Manager
Belgrade Fashion Week, And Music & Other Projects
06.2003 - 01.2014
PR & Executive Manager
ICPS Infinity
01.2003 - 01.2006
MSc - Economics
University of Belgrade
BSc - Psychology
Faculty of Philosophy, University of Belgrade
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