Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Danilda Auerbach

Toms River,NJ

Summary

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Overview

23
23
years of professional experience

Work History

Marketing Director

IDT Telecom
10.2014 - Current
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Created and managed social media campaigns to increase brand engagement.

Events Manager

IDT Telecom
11.2010 - 10.2014
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.
  • Generated ideas to enhance and expand current event offerings.
  • Produced detailed proposals for events to document timelines, suppliers and budgets.
  • Coordinated with sales and marketing teams to publicize and promote events.
  • Negotiated with vendors to achieve most favorable terms.
  • Searched and negotiated suitable venues per setup requirements and budget constraints.
  • Delivered prompt payment for event vendors, venues, staff and transportation providers.
  • Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
  • Created detailed timelines and budgets for events to meet all deadlines.
  • Monitored and controlled event expenditures to meet budgets.
  • Utilized social media to promote events and increase attendance.
  • Executed marketing campaigns, events, and promotions at the local level to drive demand and achieve sales targets.
  • Analyzed event costs to identify areas of improvement and cost savings.
  • Developed and distributed event surveys to gather feedback and assess event success.

Marketing Coordinator

Swatch Group US
04.2000 - 01.2009
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Wrote and distributed press releases to increase brand visibility.
  • Ensuring consistent branding and messaging across all marketing efforts to maintain a strong brand identity in the market.

Education

MBA - Marketing

Saint Peter's University
Jersey City, NJ
05.2009

Bachelor of Science - Accounting

New Jersey City University
Jersey City, NJ
05.1999

Skills

  • Market Planning and Execution
  • Customer Retention Strategies
  • Brand Positioning
  • Staff Monitoring
  • Business Administration
  • Marketing Campaign Development
  • Project Management
  • Social Media Campaign
  • Marketing and Advertising
  • Creating Collateral
  • Branding
  • Launch New Products
  • PR Events
  • Promotional Campaigns
  • Product Promotion
  • Microsoft Office

Languages

Spanish
Native or Bilingual

Timeline

Marketing Director

IDT Telecom
10.2014 - Current

Events Manager

IDT Telecom
11.2010 - 10.2014

Marketing Coordinator

Swatch Group US
04.2000 - 01.2009

MBA - Marketing

Saint Peter's University

Bachelor of Science - Accounting

New Jersey City University

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Danilda Auerbach