DANILO SAGREDO
Pembroke Pines,Florida
Summary
An astute, passionate, and accountable hospitality management professional with over 20 years of progressive general hotel management experience. Background includes a record of success within premier hotels, luxury resorts both internationally and domestic. Proven ability to drive revenue by developing and implementing effective sales and marketing strategies. Ensures continuous cost-effective operations through process improvement and alignment of corporate goals and business objectives. Adept at building successful teams that deliver the highest standards of quality and service.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Complex General Manager
ELEMENT – ALOFT Hotels
03.2022 - Current
- Delivered year over year revenue growth by an average of 15%
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Managed budget implementations, employee evaluations, and contract details.
- Negotiated with suppliers to secure better pricing, reducing operational costs resulting in 25% reduction in costs.
- Spearheaded record rise of 50% in employee satisfaction scores and decrease in turnover by focusing on inclusive and fair approach to develop a cohesive team from the bottom up
- Improved revenue margins by 25%, market share by 20%, and productivity by 15%
- Effectively administering company policies and procedures for this property takeover
General Manager
SPRINGHILL SUITES BY MARRIOTT
08.2019 - 03.2022
- Implementation of SOP’s dramatically improving GSS Ranking
- Successfully management of physical asset
- Delivered Budget and implemented costs analysis, payroll and staffing guideline controls
- Implemented sales strategies along with revenue management strategies that increased topline revenues by 16% YoY
- Effectively administered company policies and procedures for handling cash, credit card, accounts payable, accounts receivable, payroll and all other financial transactions
- Provide leadership, direction and support to all staff members
General Manager
FOUR POINTS BY SHERATON
12.2015 - 08.2019
- Accountable for the day-to-day management and oversight of the overall operation, sales and marketing, and fiscal operations for the hotel, consistent with the expectations for first class hotel operations
- Increased TOPLINE Revenue by 15% in the 1st year
- Increased GOP by 11 points from 41% to 52.3%
- Deployed Sales & Marketing strategies which increased property direct revenue goals by 13%
- Successful implementation of revenue management strategies
- Development of guest appreciation campaigns which dramatically increased Guest Satisfaction Scores
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Developed and implemented Staffing Protocols which reduced labor costs by 20% and streamlined daily operations
- Implemented an Employee Development Plan and Succession Plan
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
Corporate Director of Marketing
MICCOSUKEE TRIBE OF INDIANS OF FLORIDA
05.2015 - 12.2015
- Achieved organization’s overall strategic goals and profitability requirements as determined by ownership
- Providing profitable sales and marketing leadership to all the corporate enterprises which included Resort & Gaming, Food and Beverage outlets, Golf & Country Club and Indian Village
- Successfully negotiated Corporate Sponsorship contracts with Miami Marlins, Miami Dolphins, and Miami Heat sports teams
- Accountable for development and successful implementation of corporate wide sales, marketing, branding and advertising initiatives of tribal enterprises both nationally and internationally
- Developed annual corporate wide marketing strategy to increase brand recognition, loyalty while exceeding budgeted revenue goals
- Created marketing campaigns, including television, radio, print and digital media
Director of Business Development – LATAM
CASA de CAMPO
02.2014 - 12.2014
- Implemented resort’s sales, marketing, advertising, public relations and branding efforts, including Golf, Marina, Entertainment, Lodging, Real estate, Club Membership and Lifestyle
- Delivered successful reposition of “Casa de Campo - Sporting Life” brand within Latin American region
- Developed and implemented Strategic Sales Action Plans which resulted in profitability within identified markets
- Conducted comprehensive market research studies to identify untapped opportunities.
- Directed and managed efforts of Leading Hotels of the World, LHW and Preferred Hotels throughout region
President
ENTERPRISE BUSINESS GROUP - (EBG)
07.2008 - 01.2014
- Conceptualized, developed and implemented and Import/Export platform focused on the ever-growing demands within the Dominican Republic for consumer goods
- Implemented staffing guidelines and trading programs specific to the Company’s business model which exceeded the expectations of a 675+ client base
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Successfully developed business strategies which drove both short and long-term goals that supported profitability
Director of Sales and Marketing
SHERATON MIAMI MART HOTEL
02.2006 - 12.2007
- Developed and executed sales and marketing strategies to re-position the hotel property, placing it to 2nd on a competitive set from a previous 6th rating per the STAR Report
- Fully accountable for financial results of $3.5MM from Food & Beverage Outlets, Catering and Special Events
- Developed Strategic Sales & Marketing Plan that generated a 13% YoY revenue growth
- Implemented Revenue Management strategies to support revenue goals
- Analyzed sales and marketing data for improved strategies
General Manager
GRAND BAY CLUB
10.2001 - 01.2006
- Defined, implemented and laid out clear objectives for the establishment as well as planning and communicating the strategic direction and vision of the Company
- Oversaw and directed daily operations of the hotel; including P&L, forecasting, budget development, cost controls, personnel, sales and marketing, customer service satisfaction, and developing, implementing and enforcing policies and procedures
- Decreased Food & Beverage Department cost from 55% to 35% by effectively sourcing and negotiating best pricing through multiple vendors
- Collaborated with Human Resources to attract and retain top talent in the field of Hospitality
- Developed, mentored and managed performance-focused, service-driven teams who achieved results above performance expectations
- Continuously evaluated, inspired and directed teams to maintain high-quality service standards; directed workflow and monitored processes to ensure efficiency
Hotel General Manager
THE FISHER ISLAND CLUB
02.1998 - 10.2001
- Directed complete operations of this exclusive, ultra-luxury island hideaway
- Introduced new service standards for Food & Beverage and Rooms Departments; established yield management guidelines to ensure maximization of revenues
- Rolled out cost and inventory control measures within Food & Beverage as well as Banquet Operations
- Developed and maintained productive relationships with hotel owners, management companies and other local industry leaders
- Drove total room revenue to $7.66MM from $5.4MM during tenure for an increase of 41.67%
- Increased occupancy level to a record 75% occupancy rate from a previous 52% occupancy rate
- Up-surged daily average rates by 13.30% to $725 from a previous average rate of $545
- Reduced sales and marketing costs by 20%
- Developed sales and marketing budgets
- Managed efforts of The Leading Hotels of the World
Director of Travel and Entertainment
VISA INTERNATIONAL, LATAM
01.1996 - 01.1998
Director of International Sales
MAYFAIR HOUSE HOTEL
01.1994 - 01.1996
Regional Sales Manager (Caribbean & The Americas)
SOL MELIA GROUP
01.1991 - 01.1994
Education
Bachelor of Arts - Hospitality Administration/Management
PONTIFICIA UNIVERSIDAD CATÓLICA MADRE Y MAESTRA
Santo Domingo, Dominican RepublicSkills
- Operations
- Food & Beverage
- Sales & Marketing
- P&L
- Budgets
- Forecasting
- Revenue Management
- Sales & Marketing
- Asset Management
- Cost Analysis/Cost Control
- Business Development
- Driving Revenue
- Increasing Efficiency
- Recruitment, Training & Development
- Inventory Control
- Guest Satisfaction
Keyareasofexpertise
- Operations
- Food & Beverage
- P&L
- Budgets
- Forecasting
- Revenue Management
- Sales & Marketing
- GOP/KPIs
- Strategic Planning
- Asset Management
- Cost Analysis/Cost Control
- Yield Management
- Market Research & Analysis
- Business Development
- Driving Revenue
- Branding
- Increasing Efficiency
- Booking Policies
- Talent Acquisition/Hiring
- Training & Development
- Performance Reviews
- Succession Planning
- Policy & Procedures
- Purchasing
- Inventory Control
- Catering
- Special Events
- Guest Satisfaction
- Customer Service
- Safety & Security
Certification
LCAM
Languages
Spanish
Native or Bilingual
Timeline
Complex General Manager
ELEMENT – ALOFT Hotels
03.2022 - Current
General Manager
SPRINGHILL SUITES BY MARRIOTT
08.2019 - 03.2022
General Manager
FOUR POINTS BY SHERATON
12.2015 - 08.2019
Corporate Director of Marketing
MICCOSUKEE TRIBE OF INDIANS OF FLORIDA
05.2015 - 12.2015
Director of Business Development – LATAM
CASA de CAMPO
02.2014 - 12.2014
President
ENTERPRISE BUSINESS GROUP - (EBG)
07.2008 - 01.2014
Director of Sales and Marketing
SHERATON MIAMI MART HOTEL
02.2006 - 12.2007
General Manager
GRAND BAY CLUB
10.2001 - 01.2006
Hotel General Manager
THE FISHER ISLAND CLUB
02.1998 - 10.2001
Director of Travel and Entertainment
VISA INTERNATIONAL, LATAM
01.1996 - 01.1998
Director of International Sales
MAYFAIR HOUSE HOTEL
01.1994 - 01.1996
Regional Sales Manager (Caribbean & The Americas)
SOL MELIA GROUP
01.1991 - 01.1994
LCAM
Bachelor of Arts - Hospitality Administration/Management
PONTIFICIA UNIVERSIDAD CATÓLICA MADRE Y MAESTRA
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