Danilynn Schell

• Executes game day marketing strategies, including on-court activities and promotional giveaways.
• Assists in executing strategies to increase attendance, ticket sales and revenue at home athletic events, while holding a high standard for game day atmosphere.
• Manages gameday environment by focusing on specific atmosphere elements including but not limited to exterior audio and visual, concourse activities, halftime entertainment, spirit coordination, music, contests, pregame entertainment, promotional giveaways, and overall presentation.
• Collaborates with Green Bay Athletics partners to ensure all sponsored elements are included in the game day presentation and executes various in-game sponsored elements.
• Collaborates with band, cheer, dance and mascot staff to determine game day strategy.
• Coordinates game day tabling and sponsorship activations.
• Manages game day operations for basketball and volleyball, including scripts and video board presentations.
• Supervises assigned student workers and directs the staff on game day and at other marketing events on campus or in the community.
• Represented the athletics department by engaging with fans, donors, and community members at events.
• Other duties assigned.

• Create a welcoming experience by authentically greeting all guests. Observe to quickly understand whether guest needs assistance or wants to interact. Follow body language and verbal clues to tailor my approach.
• Ensure product availability by keeping the sales floor replenished and organized to create a guest ready, easy-to-shop experience that’s welcoming for all.
• Create an inviting shopping environment by staying current on trends and brand guides along with executing visual standards and visual merchandising guides.
• Be knowledgeable about the tools, products, and services available in the total store, and specific to my area, to solve issues for the guest and improve their experience.
• Acknowledge guests while completing workload with minimal guest disruption, review sales trends to understand how to prioritize daily workload based on business and guest needs.
• Support changes to product assortment and keep the area inspiring to guests all year round by setting transitions on time, re-merchandising new product and maintaining a brand space following new sets.
• Be an expert and dedicated owner of assigned areas to ensure sales floor is zoned, in stock and accurately signed for guests.
• Ensure regular and promotional signing is set accurately for defined categories and be knowledgeable of products on promotion. Execute revisions, sales plans, planograms and Visual Merchandise Guide (VMGs for defined categories.
• Accurately execute backroom fills, inclusive of replenishment needs and guest requests. Own and maintain organization of backroom aisles per standards, inclusive of back stock and locating items for my areas.
• Prioritize guest interaction and engagement while balancing other tasks. Resolve guest needs, using available tools like myCheckout or the Target App to consistently offer selections that are not available in store.

Assist in day-to-day operations.

• Answered phone calls and voicemails. Directed them to appropriate personnel.
• Maintained a welcoming and professional environment for staff, athletes, and visitors.
• Provided administrative support to sports administrators and athletic coaches, which includes copying, scanning, and ordering supplies.
• Opened, created packing slips, and routed incoming mail and prepared outgoing mail.
• Managed monthly schedules for all office assistants.
• Assist with special projects.
• Other duties assigned.

• Supported Marketing team in daily operations to enhance overall workflow.
• Supported the design of promotional and marketing materials for athletics programs utilizing Adobe InDesign and Photoshop.
• Executed game day operations by selecting contestants for entertainment, escorting youth halftime teams and group anthem singers, and distributing giveaway items to fans.
• Distributed flyers and promotional items on campus and in Green Bay community to increase student and fan attendance.
• Executed assigned responsibilities to support team objectives.