Summary
Overview
Work History
Education
Skills
Websites
Timeline
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DANIS CUENCA PINEIRO

Miami,FL

Summary

SHRM-SCP certified, data-driven Director of Human Resources and Senior HR Business Partner with 17+ years of experience leading HR strategy and operations across hospitality, retail, manufacturing, distribution, and logisticsenvironments. Proven ability to align HR initiatives with business goals to drive organizational growth, workforce performance, and operational efficiency.

Skilled in leading multi-site teams, developing high-performing talent, and executing workforce optimization strategies in both union and non-union settings. Adept in labor relations with deep knowledge of Collective Bargaining Agreements (CBAs), grievance handling, and union negotiations.

Expert in designing and implementing KPI frameworks, SOPs, and workforce analytics to drive data-informed decision-making and ensure scalable, consistent execution across operations. Successful track record supporting business growth from $10M to $60M+ through strategic talent acquisition, compliance (EEOC, OSHA, ADA, FMLA), succession planning, and executive partnership.

Recognized as a culture builder and trusted advisor to leadership, with a strong reputation for delivering measurable results through people-first, performance-driven HR leadership.

Overview

12
12
years of professional experience

Work History

Director of Human Resources

SWCORP
Miami, FL
12.2023 - Current
  • Rebuilt the recruiting engine, filling critical roles under pressure while cutting agency costs and improving candidate quality.
  • Partnered with CEO and Director of Sales to launch the company’s first multi-state installer recruitment & training program (Texas, Florida, Chicago) in 3 months, directly supporting $80M+ in sales.
  • Structured and hired entire e-commerce & category leadership teams, positioning the company for growth across Amazon, Lowe’s, Home Depot, Costco, and direct-to-consumer channels.
  • Recruited and developed senior leadership talent: Director of Key Accounts, Director of Sales, Director of Warehouse Operations, Production Manager, and Demand Planner.
  • Built HR infrastructure from scratch: job descriptions, onboarding, SOPs, KPIs, and digital recruiting systems that eliminated bottlenecks and accelerated workflows.
  • Designed and launched a cross-department KPI dashboard, enabling data-driven talent and performance decisions.
  • Partnered with Talent Acquisition, Finance, and business leaders to create hiring forecasts and workforce plans.
  • Spearheaded succession planning and developed pipelines of next-generation leaders to sustain long-term growth.
  • Partnered with Warehouse and Supply Chain leadership to restructure by cost center, implement WMS, introduce scanners and TAKT time—capturing accurate data and lowering turnover.
  • Cut $400K+ in costs by eliminating unused rentals and unnecessary expenses.
  • Built and led the team that implemented Acumatica ERP, integrating finance, sales, and warehouse for real-time visibility.
  • Partnered with CEO and board on M&A due diligence, cultural integration, and organizational design.
  • Developed HR strategies aligned with organizational goals and culture.
  • Implemented recruitment processes to attract top talent for various departments.
  • Managed employee relations issues to foster a positive workplace environment.
  • Oversaw performance appraisal systems to ensure fair evaluations and feedback.
  • Coordinated compliance with labor laws and company policies across operations.
  • Analyzed workforce trends to inform strategic planning and decision-making processes.
  • Conducted employee orientation programs to introduce new hires to company policies and procedures.
  • Advised senior management on labor relations issues such as collective bargaining agreements and contract negotiations.

HR Director, College of Education

Florida State University
08.2021 - 12.2023
  • Directed HR operations for 600+ faculty and staff, overseeing compliance, DEI, and employee relations.
  • Implemented HR analytics and KPI dashboards, improving retention by 15% and aligning HR with institutional goals.
  • Facilitated employee engagement survey analysis and action planning across departments.
  • Standardized onboarding, evaluations, and promotions with new SOPs across the college.
  • Facilitated ongoing performance review cycles, advising leaders on performance management tools and coaching managers on disciplinary and development planning.
  • Partnered with business leaders to assess talent, succession planning, and prepare for leadership transitions.
  • Collaborated with legal counsel on grievances, disciplinary actions, and labor disputes.
  • Negotiated vendor contracts, reducing HR operational costs by 12%.
  • Managed employee benefits programs, such as health insurance, retirement plans, and vacation time.
  • Developed training programs to improve staff development opportunities.
  • Conducted performance reviews for employees in all departments.
  • Analyzed employee data to identify trends and potential areas of improvement.
  • Created a positive work environment by promoting team building initiatives and resolving conflicts between employees.
  • Collaborated with managers to align HR strategies with business goals.
  • Advised leadership on performance management and employee relations matters.
  • Attended conferences, workshops and special events to recruit qualified candidates for company.
  • Handled employee discipline and termination to address policy infractions.
  • Managed compensation, insurance and vacation days within employee benefits programs.
  • Aligned HR policies with federal and local regulations.

Human Resources Manager

FedEx Ground
07.2019 - 08.2021
  • Oversaw HR operations across multiple sites supporting 1,200+ employees across logistics, distribution, and warehouses in South Florida.
  • Partnered with site leaders to develop KPI dashboards for hiring, driver performance, and turnover tracking.
  • Guided workplace investigations and trained managers on employee relations best practices.
  • Reduced workplace incidents by 30% through targeted safety and training initiatives.
  • Piloted digital timekeeping across multiple facilities, improving payroll accuracy by 20%.
  • Achieved the lowest turnover rate (22%) in South Florida operations, a milestone credited to strategic hiring and onboarding improvements.
  • Developed and implemented HR policies to align with company objectives.
  • Worked with HR department to devise and update policies as needed for corporate accountability and workplace health.
  • Advised senior leadership on organizational structure changes affecting the workforce.
  • Oversaw payroll processing and conducted wage surveys to ensure competitive compensation packages.
  • Provided guidance on labor relations issues, including collective bargaining agreements.
  • Aligned HR policies with federal and local regulations.
  • Scheduled meetings with employees to address concerns and grievances.
  • Handled employee discipline and termination to address policy infractions.
  • Attended conferences, workshops and special events to recruit qualified candidates for company.
  • Created staff teams based on employee strengths and made adjustments to promote overall productivity.
  • Reported on workplace health and safety compliance to superiors.

Leader, HR & Talent Development

Apple Inc.
11.2013 - 09.2019
  • Directed HR operations and recruiting strategies for 2,300+ employees across Apple retail and boutique stores.
  • Designed and executed over 150 career development plans, advancing numerous employees into leadership roles.
  • Partnered with corporate HR to implement DEI initiatives, enhancing diverse hiring and representation.
  • Streamlined onboarding and training programs, reducing ramp-up time by 30% and boosting first-year retention.
  • Facilitated performance reviews, succession planning, and leadership development to ensure strong talent pipeline.
  • Acted as HR liaison across district-level stores, maintaining policy consistency and culture alignment.
  • Developed recruitment strategies to attract top talent across various departments.
  • Managed full-cycle recruitment processes from sourcing candidates to onboarding new hires.
  • Advised management on talent acquisition and retention strategies for key roles.
  • Facilitated training sessions to enhance team skills and organizational culture.
  • Managed employee relations issues, fostering a positive workplace environment.
  • Analyzed workforce data to identify trends and inform strategic decisions.
  • Partnered with managers to address performance issues and implement improvement plans.
  • Conducted exit interviews with departing employees to identify areas of improvement in the organization.
  • Managed recruitment process from job postings to onboarding of new hires.
  • Advocated for diversity initiatives throughout the organization by promoting inclusion of different backgrounds.
  • Organized events such as team building activities or seminars related to professional development.
  • Provided guidance to managers on employee relations matters such as performance management and disciplinary action.
  • Maintained up-to-date knowledge of applicable federal, state, and local laws and regulations concerning employment practices.

Education

BBA - Human Resources Management

Nova Southeastern University
Miami, FL

Associate Degree - Accounting

Miami Dade College

Skills

  • Talent acquisition
  • Compensation structuring
  • Training programs
  • Benefits administration
  • Workers' compensation oversight
  • Diversity and inclusion
  • Organizational development
  • Payroll management
  • Employment law expertise
  • Performance evaluation
  • HR policies and procedures
  • Immigration support
  • Budget forecasting
  • Project management
  • Cross-department collaboration
  • Regulatory compliance
  • Talent development
  • Dispute mediation
  • ADA compliance
  • Recruitment strategy
  • HR policy development
  • Global HR management

Websites

Timeline

Director of Human Resources

SWCORP
12.2023 - Current

HR Director, College of Education

Florida State University
08.2021 - 12.2023

Human Resources Manager

FedEx Ground
07.2019 - 08.2021

Leader, HR & Talent Development

Apple Inc.
11.2013 - 09.2019

BBA - Human Resources Management

Nova Southeastern University

Associate Degree - Accounting

Miami Dade College

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DANIS CUENCA PINEIRO