DANITA DAVIS

Sales
Responsible for the sales performance including depletion goals, key account placements across on and off premise, points of distribution, merchandising efforts, cocktail menu features, etc.
Facilitate market ride with distributor sales representatives on a regular basis
Create independent account buyer relationships, meeting with new and existing accounts daily.
Focus on account staff trainings and education seminars for all key accounts.
Conduct retail tasting events frequently for off premise accounts.
Distributor Management
Act as the primary point of contact for the distributor. Working to build a deep partnership for brands through the distributor leadership and field sales teams.
Conduct regularly scheduled meetings with owners to communicate company goals, earn additional sales support (e.g., quota support), schedule ride-withs, and present at General Sales Meetings to share brand updates and field marketing initiatives.
Work with assigned brand manager to establish and understand market pricing models, deals, etc.
Trade Marketing / Promotions
Achieve all field marketing Key Performance Indicators.
Actively seek out and identify local event and promotional opportunities in your market to support brand awareness and drive sales.
Manage Point of Sale assets and state allocation.
Lead merchandising activities in the market including installation of shelf talkers, bottle neck hangers, retail display racks, branded signage, menu / cocktail features, branded bar accessories, wall signage, etc.
Lead effective and efficient communication with corporate marketing team on all local promotions and events to ensure strategic execution.
Experience taking prompt action to accomplish objectives and taking action to achieve goals beyond what is required; being proactive.
Admin / Budget
Participate in weekly team and individual sales calls with Misunderstood, Hiatus and Cumbe owners to maintain a high level of communication regarding market management.
Adhere to all sales and marketing reporting routines. Including monthly depletion reports and market recaps.
Provide feedback on market issues: opportunities, changes, distributor issues and competitive activity.

• Respond to emails and other correspondence to facilitate communication and enhance business processes
• Organize and attended meetings and compile related documents and reports
• Oversee personal and professional calendars and coordinate appointments for future events
• Provide multifaceted services to career professionals by running errands, managing mail, scheduling appointments and arranging transportation
• Displayed absolute discretion at handling confidential information.
• Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team productivity.

• Managed personal and business scheduling
• Coordinated domestic and international travel
• Planned and executed personal and business events
• Effectively and efficiently perform duties when requested by celebrity
• Organized and managed personal calendar
• Made appropriate discussions on celebrity's behalf
• Managed administrative logistics of events planning, event booking and event promotions.
• Oversaw preparation and management of event budgets to deliver at or below projected costs.

• Ensured guests had everything needed during their hotel stay to ensure a WOW moment
• From arranging transportation to airport, to reserving dinner reservations where requested
• Assisted Front Desk Agents with guest check-in, check out and luggage assistance
• Well versed with attractions of Tri- State area
• Responsible for meeting, greeting and directing residents and guests in a courteous and professional manner.

• Responsible for increasing market share of premium brand portfolio in On-Premise, Multicultural Market accounts providing custom-tailored and creative marketing campaigns
• Negotiated with account owners/managers "Prime Real Estate on back bar, in well, cocktail, and permanent menus
• Responsible for business development and sales growth within territory
• Personally implemented positioning high-end spirit through sponsored events, retail merchandising, and celebrity appearances
• Educated retailers and mixologists on proper brand placement
• Recruit, hire, and train brand ambassadors
• Consistent followup with high-profile individuals to research satisfaction levels and further promote brand.

• Developed and translated global and national brand plans into regional marketing strategies and programs, including responsibility for internal sales and distributor relationships, distribution strategy, sales strategy, POSM, brand visibility, and VAPs
• Created, implemented, and evaluated brand programming and activities across markets to increase business and maximize brand image and profitability
• Participated in distributor brand planning process, including building and managing program calendars
• Established programs and market activities to reflect luxury image of brands.