Summary
Overview
Work History
Education
Skills
Certification
Timeline
55
Dan McGraw

Dan McGraw

Westlake Village,CA

Summary

A proven leader in bridging technical innovation with creative vision and passionate about empowering teams to achieve excellence through cutting-edge tools and strategic systems, while rationalizing the technology landscape for everyone from the C-suite to creative artists. Dynamic Senior Media/Marketing Technology Architect with significant expertise in AI/LLM, Advertising/Marketing, film production, creative job management, rights management, strategic development, financial/ROI, media/digital asset management (MAM/DAM) and streamlining media supply chains. Designed and implemented transformative solutions for large global stakeholders such as McDonald's, Walt Disney Studios, and top agencies like 72&Sunny, DDB and Crispin. Initiated and developed innovative production industry products like Actualize-It, WireDrive, and Tunespring and on the program team for Media Composer at Avid. Author of DAM trade book, content producer, and industry speaker.

Overview

25
25
years of professional experience

Work History

AI/Metadata Specialist

Infotree Global
07.2024 - Current
  • Evaluated diverse organizational systems to identify workflow, communication, and resource utilization issues within the Orange Logic eDAM initiative.
  • Rationalized and incorporated various metadata schemas supporting Global Marketing and Product/Technology and external stakeholders.
  • Reverse engineered and migrated nearly 500K SharePoint files reconstituting the folder structure of the archive into Orange Logic saving months of work.
  • Advised in various DAM capacities as needed on additional strategies, cost saving options, and vendor management input.

Sr Solutions Architect for AI/Metadata

META MARTIS
04.2023 - 06.2024
  • Developed workflows and custom tools on FileMaker Pro, Adobe Workfront, AI/LLM tools to support eco-system automating tape to digital migration, metadata-driven asset workflow, schemas, mapping scripts, and video AI Certification registrations.
  • Developed ML/AI-based metadata extraction, file governance and storage architecture best practices for ESPN, TV Azteca, and KCET/PBS.
  • Led discussions on Media AI/Metadata best practices at Hollywood Production Alliance Roundtables March, 2024

Head of Media Library Onboarding

VIDA
12.2021 - 11.2023
  • Designed and led the development of an eco-system of Generative AI/Python bots to evaluate media content files and test/assign extracted metadata using title databases, EIDR, AD-ID, and other authoritative sources
  • Curated and ensured metadata integrity of over 2 Million distribution assets within startup MAM library operations
  • Managed several media librarians to ensure metadata schema synthesis and/or customizations among all TV clients including Lego Entertainment, Mattel, Smithsonian Channel, and other film and TV content owners
  • Improved asset cataloging process improving cycle time by over 60% within the first 3 months by leading team’s development of the Title Manager database, onboarding flow charts, and other tools to ensure efficient asset integrity and metadata accuracy for major clients.

Media Production and Asset Manager

VORTEX/VISIONRAVE
01.2020 - 12.2021
  • Designed and deployed production management system and asset management infrastructure to support production logistics, Maestro distribution/player platform, advertising integrations, NFT merchandising, COVID-19 compliance, crew management, review/approval systems, post and mastering for 2020/2021 slates for VR/XR music events and marketing featuring Sasha, Digweed, Claptone, NuKreative, and other remote-only music acts
  • Designed and deployed metadata and production asset pipelines using Unreal Engine, Disguise, MoSys, and LED/XR productions across multiple locations, crews, and stakeholders
  • Increased brand visibility by developing and implementing strategic media campaigns

Sr. Marketing Systems Architect

CONTENT PATH
10.2014 - 12.2019
  • Developed job management improvements, asset management strategies and implemented tools supporting editorial processes for Refinery29, effectively cutting editorial and creative approval cycle times from weeks to hours.
  • Led workshops for marketing technology strategies, business planning, schema development and change management to ensure best practices for SAP, Merck, and AutoZone.
  • Developed and delivered corporate-wide marketing metadata schema for Cedars-Sinai Hospital Marketing serving all print, digital and creative production.

VP, Asset Management & Studio Technology

Walt Disney Studios
11.2013 - 10.2014
  • Created financial, technical and strategic roadmaps to consolidate and rationalize millions of dollars in legacy tools, stale contracts and workflows reducing over 25 systems to 3.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the all studio partners including Pixar, Marvel and Feature Animation.
  • Negotiated high-value contracts with 5thKind that maximized profitability while mitigating risks for Star Wars marketing and Lucasfilm overall

Sr. Media Technology Strategist

Seven Dials Media
12.2006 - 11.2013
  • Led MAM/DAM/Job Management infrastructure overhaul for Crispin (Crispin Porter + Bogusky) improving global advertising job execution on campaigns for Kraft, Microsoft, & Burger King.
  • Lead architect for patented Tunespring music platform launched in 2011.
  • Led award winning global DAM initiative for McDonald's Corporation improving marketing, archives, restaurant design, etc to support all media management across 31,000 restaurants recouping $21M in 24 months on a $6.2M investment
  • Created DAM/MAM and advertising production workflow systems for managing bidding/actualizing, localization, external resource management, archival, and improved data analytics for several ad agencies including McCannNY, 72&Sunny, DDB/Chicago, and Y&R.
  • Developed video management workflow & consolidation for major advertiser reorganizing MAM in-house which recouped over $2M annually from major ad distributor (DG).
  • Spearheaded the development of MAM/DAM/CMS digital maturity transformation with strategic plans, user adoption, alignment between short-term tactics and long-term goals, migration and development

Director of Strategic Development & Technology

Whitehouse Post Productions
05.2000 - 12.2006
  • Ensured and created industry leading job management, creative workflow, and other innovative technologies to support world-class commercial film/TV post services for top agencies & directors in Chicago, New York, London, & LA.
  • Co-developed internal system to manage all aspects of production management which became Actualize-It.
  • Designer/architect for review/approval web application “WireDrive” now a part of the within SHIFT’s “MediaSilo.”
  • Initiated new services including global dailies delivery, remote editing & improvements in post/ agency workflows generating new positive cashflow of $1.2M in 16 months.
  • Collaborated and managed thousands of production situations for many Cannes awarded spots including Budweiser, Dell, IKEA, Toyota, Stella Artois, Altoids, Ford, Guinness, & Nike.

Education

Bachelor of Arts - Digital Communications And Media

Florida Southern College
Lakeland, FL

Skills

  • Expert problem solving and analytical thinking
  • Proficient in FileMaker Pro, BlackMagic Design/Apple/Avid products, Orange Logic/OpenText/Adobe AEM, Mac/Win/Linux, LAMP, as well as many Content Management Systems
  • Proficient in several MarTech platforms including HubSpot, Ad Stream, Google, Extreme Reach, & Automating social publishing to Meta, X/Twitter, Sprinkler
  • Coaching and mentoring on best practices for data management, user adoption, and process improvement
  • Adept at business planning and roadmaps
  • Strong written & verbal communication skills
  • Author of trade book Solving the DAM Puzzle 2016
  • Producer/Co-Host of 8 episodes That DAM Show (2009)
  • Significant industry contributions as MarTech strategist including Actualize-It, Avid Knowledge Center, TuneSpring Music Management, WireDrive, TitleManager, and the Metamartis FlyPack
  • Moderator and panelist at NAB, IBC, HDExpo, Henry Stewart, and other trade events covering asset management, workflow efficiency, and industry tools/strategies

Certification

  • Six Sigma Certification
  • Orange Logic University

Timeline

AI/Metadata Specialist

Infotree Global
07.2024 - Current

Sr Solutions Architect for AI/Metadata

META MARTIS
04.2023 - 06.2024

Head of Media Library Onboarding

VIDA
12.2021 - 11.2023

Media Production and Asset Manager

VORTEX/VISIONRAVE
01.2020 - 12.2021

Sr. Marketing Systems Architect

CONTENT PATH
10.2014 - 12.2019

VP, Asset Management & Studio Technology

Walt Disney Studios
11.2013 - 10.2014

Sr. Media Technology Strategist

Seven Dials Media
12.2006 - 11.2013

Director of Strategic Development & Technology

Whitehouse Post Productions
05.2000 - 12.2006

Bachelor of Arts - Digital Communications And Media

Florida Southern College

Similar Profiles

CREATE PROFILE
Dan McGraw