D'Anna Dettore
Ortonville,MI
Summary
Versatile Associate Director versed in project management and financial administration. Offering 17 years of progressive experience in business development. Adept at supporting and enhancing operations with a decisive leadership style and strategic approach to decision making. Excellent team leader and analytical problem solver.
Overview
27
27
years of professional experience
Work History
Associate Director
HAM / 5-Hour Energy
Farmington Hills, MI
01.2022 - Current
- HAM / 5-Hour Energy is a Michigan based $6 billion-dollar company.
- Driving the change for innovation by coordinating with cross-functional leadership to improve processes, implement programs, and market products while modernizing business and advancing technology.
- Provided strategic analysis for manufacturing life cycles, technologies, process validations and robustness.
- Analyzed impacts of regulatory changes on operations and developed mitigation plans.
- Engaged analytical subject matter experts outside project teams to drive troubleshooting of critical process-related deviations and enhance process improvements.
- Supported continuous process and performance improvement for manufacturing issues, robustness and compliance.
- Communicated all capacity, sourcing and technology gaps with upper management.
- Kept operations responsive and agile with proactive troubleshooting and problem-solving of routine and complex concerns.
Marketing and Communications Manager
Self-employed
Ortonville, United States
01.2012 - 01.2022
- Recruited to lead new business proposals because of my experience in creating ideas where consumers are inspired to act.
- Developed and pitched a $6.3 million-dollar automotive digital, all media strategic go-to-market aggressive marketing plan to fuel growth for Honda, winning the bid.
- Increased sales by 400% within six months in retail with 33 health and wellness product lines, B2C.
- The department that I lead beat out the past competition, becoming #1 in the region.
- Consulted with clients on business issues and developed innovative proposals.
- Assisted in development of products and services previously unrepresented in industry to increase shares in new markets 1500%.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 800%.
- Traveled nationally and internationally to meet with customers and deliver clear company messages.
- Identified appropriate marketing channels and target customers for campaigns.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Supervised marketing and planning activities to exceed retail segment sales and margin goals.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Global Program Manager
MSX International
Southfield, United States
08.2008 - 04.2020
- Provided program management expertise in lean Six Sigma strategies and agile methods, practices and execution.
- Facilitated workshops and conducted one-on-one training to educate team members.
- Participated in pilot tests and revised programs based on feedback and results.
- Worked with subject matter experts to develop and implement mentoring programs to promote better learner experiences.
- Engaged with customers, partners and constituent groups to create positive, trusting and professional relationships.
- Collaborated with developers and project managers to assess program capabilities, features and testing demands.
- Kept stakeholders updated on project changes or issues and provided details for resolution.
- Conducted audit inspections and independent checks to verify parts and materials.
- Designed infrastructure solutions to resolve business issues and improve delivery processes.
- Performed program research and analyzed data collection to develop cost estimates and budgets.
Digital Account Manager
Thryv
Warren , MI
06.2017 - 07.2018
- Thryv is business automation software company, 600 million net revenue. Providing digital advertisement: CRM, text, email marketing, social media, websites, digital dashboards.
- Ranked #1 in new business B2B out of 220 reps.
- Worked cross-functionally with various departments on projects.
- Created engaging content optimized for specific platforms and intended audience.
- Managed, coached and developed direct reports.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Developed insights on marketing campaigns to assess performance against goals.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Continually maintained and improved company's reputation and positive image in markets served.
Account Supervisor, Digital Manager
GTB
Detroit, MI And CA
08.2014 - 02.2017
- Ford's agency of record and was an $800 million account.
- Discovered $4,000,000, creating an audit system to review financial data and generate analytics in the process discovered errors.
- There was a discrepancy in product line spend dollars and once discovered everything was resolved.
- Implemented system that reduced errors by 70% through data analysis and financial analysis.
- Quality improved and time management efficiencies freed up resources.
- Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
- Partnered with account team director to drive long-term account planning, growth and success.
- Managed, coached and developed direct reports.
- Created engaging content optimized for specific platforms and intended audience.
- Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.
- Reviewed individual components of marketing mix in new and unexpected ways, challenging conventions and assumptions and inspiring clients to do likewise.
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
- Contributed ideas to concept development, strategic planning and business operations.
- Led projects involving activity, direction and measurement on brand's web and social channels.
- Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns.
- Oversaw financial management of accounts and budgeting for future estimates.
- Engaged in daily communication with clients to establish and maintain positive working relationships.
- Recommended sound business initiatives pertaining to product and markets to enhance sales and marketing objectives while enforcing agency's image as vital resource to product team.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Prepared and gave presentations to clients and other project stakeholders.
- Acted as team leader to implement integration of agency disciplines in scientific, media, art, copy, accounting, production and creative fields of application.
Business Development Manager
Hibu
Los Angeles, CA
03.2014 - 08.2014
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
Account Executive - Digital Solutions
AT&T
Southfield, MI
06.2011 - 06.2012
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Facilitated client satisfaction and renewed customer relations to drive growth.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Produced B2B media strategies, creating diverse solutions to include SEO, social, mobile, print, direct mail, digital, and banner ads.
- Hunted, acquired, and maintained new business, delivering exceptional customer service, CRM.
- Ranked #1 new business
Exceeded aggressive quarterly goal by 27%
Education
Bachelor's Degree - Political Science
Wayne StateUniversity
Associate of Applied Science - Liberal Arts
Macomb Community College
Warren, MIDesign Scholarship Recipient, Age 16, -
Center For Creative College Aka CCS
Detroit, MITrained -
PMP (Project Management Professional)
Skills
- Employee Coaching and Motivation
- Crisis Management
- Managing Operations and Efficiency
- Program Development
- Team Leadership
- Coaching and Mentoring
- Project Management
- Process Improvement
- Negotiation and Conflict Resolution
- Strategic Alliance
- Analytical Thinking
- Consultancy and Advisory
- Strategic planning
- Cultural Awareness
Accomplishments
- Presented new business opportunities of + $10 M TCV
- Created and developed 16 ideas for an innovation group.
- Worked with 18 panelists of FIAT executives and CEO of Chrysler/FIAT on a new product idea that I spare-headed.
- Collaborated with executive team of 18 panelist in the development of new go-to-market product.
- Created a go-to-market, strategic, and aggressive marketing plan that was supported through various stakeholders in the company.
- Achieved a projected ROI of 1,500% growth over 18 months ($3 million return on $100,000 investment) through strategic marketing, analytics, qualitative and quantitative research groups, cross functional departments and C-Suite executives.
- Spared headed the innovative digital product, which included a business plan from start to finish and working closely with market research group studies, and agencies like BBDO.
Languages
French
Limited Working
Additional Information
CERTIFICATIONS:
- Advanced Microsoft Office, Professional Suite (Excel, PowerPoint, Project, and Word).
- Quality Control - Layered Process Audits
- Google AdWords
- Marketing and Digital Media: SEO, SEM, Social Media, Analytics, PPC, Programmatic, Mobile Marketing, Content Marketing, Display, Advertising, Conversion, CPC,
- Mobile, PI's, Public Relations, Web
INDUSTRIES:
- Automotive
- Aviation
- Entertainment
- Legal
- Health and Wellness
- Medical
- Retail
- Software
- B2B and B2C
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I feel that luck is preparation meeting opportunity.
Oprah Winfrey
Timeline
Associate Director
HAM / 5-Hour Energy
01.2022 - Current
Digital Account Manager
Thryv
06.2017 - 07.2018
Account Supervisor, Digital Manager
GTB
08.2014 - 02.2017
Business Development Manager
Hibu
03.2014 - 08.2014
Marketing and Communications Manager
Self-employed
01.2012 - 01.2022
Account Executive - Digital Solutions
AT&T
06.2011 - 06.2012
Global Program Manager
MSX International
08.2008 - 04.2020
Bachelor's Degree - Political Science
Wayne StateUniversity
Associate of Applied Science - Liberal Arts
Macomb Community College
Design Scholarship Recipient, Age 16, -
Center For Creative College Aka CCS
Trained -
PMP (Project Management Professional)
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