Danni Oster
Surprise,AZ
Summary
Highly motivated UX Content Designer with a proven track record developing engaging and effective content. Organized, dependable, and successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Content Designer
American Family Insurance
02.2023 - Current
- Conceptualized and built a content component library to build consistency across siloed UX teams
- Collaborate to ideate and create on-brand microcopy and content for insurance shoppers and existing policy holders in a mobile-first environment
- Leveraged user testing results to identify areas of friction and refine content
- Contribute to the evolution of style guide
Content Designer
Sam's Club
05.2022 - 01.2023
- Collaborated to write concise, consistent, and on-brand microcopy for several products based on research
- Performed content audits and presented recommendations to create alignment between products
- Created product release emails
- Developed user personas and voice and tone principles
- Participated in discovery interviews and usability testing
Sr. Content Strategist
Tallwave
05.2021 - 05.2022
- Performed content audits and heuristic analyses for several clients
- Presented and executed goal-driven content strategies, including writing landing pages and web content
- Wrote strategic, comprehensive, and searchable web content for a major healthcare company
- Planned and executed email marketing campaigns in all stages of the marketing funnel
- Helped create foundational brand messaging
Web Services Specialist
Maricopa Community Colleges
01.2020 - 05.2021
- Kept web content updated, searchable, and accessible
- Organized sites' complex information architecture
- Wrote SEO-optimized academic program descriptions, blog posts, boilerplates, about pages, and landing pages
- Collaborated to maintain an intuitive, consistent, and positive web user experience
- Designed and built surveys to identify user needs
- Leveraged web analytics, surveys, and heatmaps to recommend and implement web and marketing improvements
- Updated the web content style guide
Freelance Copywriter
Oster Creative (Self-employed)
01.2019 - 05.2021
- Copywriting, content writing, content strategy, marketing, paid social media
Sr. Technical Writer, UX Writer
Ticketmaster
10.2015 - 01.2019
- Wrote microcopy and email marketing copy for desktop and mobile
- Created and executed content strategy designed to optimize user onboarding and overall learning experience for a large suite of products
- Wrote release notes, user guides, job aids/how-to's, reference and onboarding guides, in-app help, FAQs, talking points, and surveys
- Interim writer and newsletter coordinator for the internal bi-weekly client support newsletter
- Maintained documentation libraries for all products
Technical Writer, UX Writer
Ticketmaster
10.2010 - 01.2015
Technical Writer
Fidelity National Home Warranty
07.2001 - 10.2010
- Impact: shorter call times and increased call volume for the Inbound Sales and Customer Service departments
- Impact: reduced the number of home warranty claims placed with a tips and tricks online reference guide
- Created, managed, and updated an online user guide for the in-house Enterprise Business application
- Wrote several reference guides for various audiences
- Proofread and edited company contracts, marketing collateral, and website content
Education
Bachelor of Arts - Communications
California State University, Chico
Chico, CAFilthy Rich Writer -
Comprehensive Copywriting Academy
Skills
- UX Writing
- Content Strategy and Planning
- Copywriting (B2B & B2C)
- Content Writing
- Online Content Development
- Technical Writing
- Voice & Tone
- Content Auditing
- Design Thinking
- Usability Testing
- Personas
- Journey Mapping
- Taxonomy
- SEO
- Survey Building
- Web Accessibility Compliance
- Agile Environment
- Figma
- Sketch
- InVision
- Miro
- InDesign
- Google Analytics
- Qualtrics
- Siteimprove
- Hotjar
- Drupal
Additional Information
Rock Star Award | Ticketmaster, 2018
Certification
Technical Communication for UX Design | Society for Technical Communication, 2017
Dynamic Leadership | Live Nation, 2016
Timeline
Content Designer
American Family Insurance
02.2023 - Current
Content Designer
Sam's Club
05.2022 - 01.2023
Sr. Content Strategist
Tallwave
05.2021 - 05.2022
Web Services Specialist
Maricopa Community Colleges
01.2020 - 05.2021
Freelance Copywriter
Oster Creative (Self-employed)
01.2019 - 05.2021
Sr. Technical Writer, UX Writer
Ticketmaster
10.2015 - 01.2019
Technical Writer, UX Writer
Ticketmaster
10.2010 - 01.2015
Technical Writer
Fidelity National Home Warranty
07.2001 - 10.2010
Bachelor of Arts - Communications
California State University, Chico
Filthy Rich Writer -
Comprehensive Copywriting Academy